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X Ads

Score5.6 out of 10

162 Reviews and Ratings

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What is X Ads?

Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Categories & Use Cases

Reviews

What users are saying about X Ads.
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X is not what it once was.

Incentivized
Chuck BlattView profile
VP of Marketing and Business Development in Marketing at Advantage Management Company (11-50 employees employees)

Use Cases and Deployment Scope

I am not using it anymore. X has become a toxic place and is not worth paying for ads. I still post, but nothing pays. The atmosphere around X just isn't good, and it has expanded beyond a useful platform. I miss the old days of Twitter when it wasn't as toxic.

Pros

  • Nothing
  • Toxic
  • Not worth the money.

Cons

  • Monitor content.
  • Get rid of bots.
  • Get back to basics.

Return on Investment

  • None
  • Nothing

Usability

Alternatives Considered

LinkedIn Premium Business

Other Software Used

LinkedIn Premium Business, Meta Business Manager

X Ads is still a good decision ad platform wise

Incentivized
Verified User
Executive in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

X Ads is great for getting in front of decision makers, especially when promoting a B2B or SAAS product. What I love most is the self serve + rep route. Where you can control everything but have an extra set of eyes from X Ads for some QA and assistance when you need it.

Pros

  • targeting
  • awareness
  • effective CPM

Cons

  • audience targeting
  • HHI targeting
  • optimizations account wide vs campaign by campaign

Return on Investment

  • increased impressions
  • increased brand recognition
  • decreased channel CPMs

Usability

Alternatives Considered

Meta Business Manager, Reddit for Business and Google Ads

Other Software Used

Google Ads, Reddit for Business, Triple Whale

Twitter Ads - Increase ROI and Meet Marketing Goals

Incentivized
Sydney LovegroveView profile
Marketing Specialist in Marketing at Pillen Family Farms (1001-5000 employees employees)

Use Cases and Deployment Scope

Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.

Pros

  • User Interface, Easy to Understand.
  • Audience Targeting.
  • Campaign Setup.

Cons

  • More Detailed Analytics.
  • Additional Filter Options.
  • Additional Targeting Options.

Most Important Features

  • Cost Effective.
  • Geographical Targeting.
  • Easy to Use.

Return on Investment

  • Increased Brand Awareness.
  • Increased Reach.
  • Traffic to Website.

Alternatives Considered

Facebook for Business and LinkedIn Marketing Solutions

Other Software Used

Adobe PhotoShop, Adobe InDesign, WordPress

Perfect for user targeting.

Incentivized
Olabintan Adenike ShoroView profile
Customer Service Representative in Customer Service at Union Bank (5001-10,000 employees employees)

Pros

  • Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
  • Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
  • Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.

Cons

  • Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
  • Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
  • Exporting ad. data: It is very difficult to export ad. data via Twitter.

Return on Investment

  • Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
  • Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
  • Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.

Twitter Ads is Great for Local Ads

Incentivized
Matthew BernsteinView profile
Account Executive in Marketing at Intersection Co. (501-1000 employees employees)

Pros

  • Campaign templates make it very easy to use
  • Several ways to define an audience, based on different parameters
  • Ability to retarget audiences

Cons

  • Spam accounts could make up a large portion of the impressions received
  • Intertwining with content, there is the ability for people to miss your message
  • Negative connotation of social media in the "Fake News" era

Return on Investment

  • Increased leads from people exposed to ads
  • Increased brand recognition in areas of a city where we utilize Twitter ads
  • Additional touchpoints for existing clients/client interaction

Alternatives Considered

Facebook for Business