TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.
Products in this category include features for:
First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.
Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsi...
Marin Software is a very popular cloud-based cross-channel marketing advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisemen...
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we’ve introduced AdRoll Prospecting to help attract new customers. Our innovative and easy-to-use marketing platform enables businesses of all sizes to create personalized...
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Googl...
Kenshoo is a global leader in agile marketing. According to the company, brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API sol...
Sprinklr (@Sprinklr) is the world’s first Unified Front Office Platform for Modern Channels. Its mission is to enable every organization on the planet to make their customers happier. Sprinklr has offices in 15 countries and works with more than 1,000 global enterprises, including: Allstate, McDo...
MavSocial provides visual content management software.
Insightpool provides a social sales and intelligence platform. The vendor says they are revolutionizing the way brands build relationships by helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.
Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.
AreaOne headquartered in Cambridge, Massachusetts offers mobile and social advertising technology.
NetElixir provides search engine marketing and social media advertising software. Founded in 2004 by Udayan Bose, the NetElixir vision is to touch millions of businesses around the world and aid them in benefitting from search marketing.
Bannerwise provides a platform for creating, managing and optimizing HTML banners.
The Next Ad is a leading Facebook Marketing Partner and Google Premier Partner specialised in digital advertising. We have innovated Ad Tech to empower companies to increase campaign performance and efficiency. Serving leading e-commerce businesses, we know exactly what to do to get you the best ...
Cohley provides a SaaS based content management platform. Founded in 2016, Cohley is based in New York, New York.