Social Media Advertising Software

TrustRadius Top Rated for 2023

Top Rated Products

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1
OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…

2
Indeed Ads (Sponsored Jobs)

Indeed Sponsored Jobs allows employers to sponsor their job postings for increased visibility. Sponsoring a post also allows employers to view resumes of candidates who might be a fit and send them invitations to apply for open roles.

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(1-25 of 57)

1
Hootsuite

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…

2
Constant Contact

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…

3
Meta Business Suite

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising…

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4
Indeed Ads (Sponsored Jobs)

Indeed Sponsored Jobs allows employers to sponsor their job postings for increased visibility. Sponsoring a post also allows employers to view resumes of candidates who might be a fit and send them invitations to apply for open roles.

5
Brandwatch

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

6
OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…

7
AdRoll

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns…

8
LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates,…

9
Twitter Ads

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

10
Marin Software

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting,…

11
WordStream Advisor

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising…

12
Skai

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…

13
Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

14
Sprinklr Marketing

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-…

15
SOCi

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

16
LiftMetrix (discontinued)

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

17
MavSocial

MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for…

18
Bluecore

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger…

19
AdEspresso by Hootsuite

AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is…

20
Smartly.io

Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.

21
Navicosoft - Digital Marketing Agency

Navicosoft, a full-service Digital Marketing Agency, delivers result-oriented Internet Marketing Services. As a Digital Marketing Agency, they develop ideas to give their clients appropriate results.

22
Insightpool Ads Optimization

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict…

23
Mediaocean

Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.

24
TikTok for Business

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an…

25
Pixability
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Pixability helps marketers drive brand suitable campaigns and full-funnel performance across YouTube and Connected TV. Their platform, PixabilityONE, enables agency and brand marketers to activate video at every stage of the consumer journey, to drive campaign performance. They provide…

Videos for Social Media Advertising Software

What is Social Media Advertising?
04:45
This video explains what are social media ads, how do they work and how to have a successful social ads campaign.

Social Media Advertising Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Social Media Advertising Software

What is Social Media Advertising Software?

Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.

Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).

Social Media Advertising Software Features & Capabilities

Products in this category include features for:

  • Creating or uploading ad content
  • Buying and serving the ads on at least one social media platform
  • Reporting on performance metrics
  • Managing campaigns to optimize based on performance and changing goals.

Social Media Advertising Software Comparison

To compare different social media advertising tools, consider these factors for each:

Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.

Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.

Start a Social Media Advertising software comparison

Pricing

Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.

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Frequently Asked Questions

What is social media advertising software?

Social media advertising software lets users place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are aimed at promoting brand awareness while others are direct response/click-through ads aimed at generating leads or income.

How do I advertise on social media?

Many social media apps have their own built-in advertising systems that users can easily access through their accounts. Some social media apps have entirely separate apps for managing ads on their platforms. These typically provide added reporting and analytics you wouldn’t be able to access for the actual social media app itself. Alternatively, you can work through a third-party platform to help you manage your social media accounts across various websites and platforms.

What is the best social media for advertising?

The best social media platform for your organization will depend on your audience. Facebook or Instagram are both popular social media apps regardless of the audience. However, LinkedIn is great if you’re a B2B company. Snapchat also works well for B2C companies in contrast.