Social Media Advertising Software

Social Media Advertising Software Overview

Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.

Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).

Top Rated Social Media Advertising Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Advertising Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Advertising Products

(1-25 of 40) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Constant Contact

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…

Key Features

  • Email deliverability reporting (135)
    86%
    8.6
  • List management (90)
    84%
    8.4
  • Dashboards (87)
    78%
    7.8
Meta for Business (formerly Facebook for Business)

Meta for Business (formerly Facebook for Business) is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.

Indeed Sponsored Jobs

Indeed Sponsored Jobs

Customer Verified
Top Rated

Indeed Sponsored Jobs allows employers to sponsor their job postings for increased visibility. Sponsoring a post also allows employers to view resumes of candidates who might be a fit and send them invitations to apply for open roles.

AdRoll

AdRoll

Customer Verified
Top Rated

Key Features

  • Ad display and retargeting segmentation (43)
    86%
    8.6
  • Ad deployment (43)
    83%
    8.3
  • Ad dashboards (43)
    79%
    7.9
LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates,…

Twitter Ads

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Marin Software

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting,…

WordStream Advisor

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising…

Skai (formerly Kenshoo)

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…

Key Features

  • Ad performance reports (12)
    90%
    9.0
  • Ad dashboards (12)
    73%
    7.3
  • Ad conversion tracking (12)
    66%
    6.6
Sprinklr Modern Marketing & Advertising

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Key Features

  • Content collaboration (6)
    80%
    8.0
  • Content performance analytics (7)
    75%
    7.5
  • Audience profiling and targeting (7)
    55%
    5.5
Salesforce Advertising Studio (formerly Social.com)

Social.com was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former Social.com is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1…

SOCi

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

MavSocial

MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for…

AdEspresso by Hootsuite

AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is…

Smartly.io

Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.

Bluecore

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger…

Lumanu

Lumanu builds technology that makes doing business in the creator economy easy, collaborative and fun.

Insightpool Ads Optimization

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict…

The Next Ad

The Next Ad is a Facebook Ad Tech Marketing Partner in the Benelux and a Google Premier Partner. The Next Ad is a Facebook and Google Marketing Partner specialised in e-commerce marketing. They offer Ad Tech to help companies to increase campaign performance on a global scale. Serving…

Cohley

Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content…

Fixel

Fixel is an automated segmentation tool that ranks website audiences based on their level of engagement. The platform learns how users interact with a site, and by applying machine learning algorithms, it highlights only those visitors that matter most.

OMG National Local Marketing Essentials

OMG National headquartered in Plantation is a full-service digital marketing organization, which provides a comprehensive suite of solutions for clients’ Internet marketing needs. Their products cover local search advertising, social media marketing, review generation and response,…

Arrow Boost

Arrow Boost is an AI Browser Extension that aims to help make Facebook Ads work. Arrow works with the user's Facebook Ad Account and shows the right audiences to target, with the goal of making ads smarter.

Zymplify

Zymplify is a (SaaS) company headquartered in Northern Ireland, that provides marketing automation and lead generation solution to B2B customers, globally.

Adwisely

RetargetApp is an app that helps e-commerce stores create and manage ads on Facebook, Instagram & Google.RetargetApp is available on Shopify, BigCommerce, and WooCommerce. The app helps online store owners & digital marketing managers drive sales with automated retargeting…

Learn More About Social Media Advertising Software

What is Social Media Advertising Software?

Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.

Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).

Social Media Advertising Software Features & Capabilities

Products in this category include features for:

  • Creating or uploading ad content
  • Buying and serving the ads on at least one social media platform
  • Reporting on performance metrics
  • Managing campaigns to optimize based on performance and changing goals.

Social Media Advertising Software Comparison

To compare different social media advertising tools, consider these factors for each:

Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.

Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.

Start a Social Media Advertising software comparison

Pricing

Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.

Related Categories

Frequently Asked Questions

What is social media advertising software?

Social media advertising software lets users place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are aimed at promoting brand awareness while others are direct response/click-through ads aimed at generating leads or income.

How do I advertise on social media?

Many social media apps have their own built-in advertising systems that users can easily access through their accounts. Some social media apps have entirely separate apps for managing ads on their platforms. These typically provide added reporting and analytics you wouldn’t be able to access for the actual social media app itself. Alternatively, you can work through a third-party platform to help you manage your social media accounts across various websites and platforms.

What is the best social media for advertising?

The best social media platform for your organization will depend on your audience. Facebook or Instagram are both popular social media apps regardless of the audience. However, LinkedIn is great if you’re a B2B company. Snapchat also works well for B2C companies in contrast.