Social Media Advertising Software Overview
What is Social Media Advertising Software?
Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.
Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).
Social Media Advertising Software Features & Capabilities
Products in this category include features for:
- Creating or uploading ad content
- Buying and serving the ads on at least one social media platform
- Reporting on performance metrics
- Managing campaigns to optimize based on performance and changing goals.
Social Media Advertising Software Comparison
To compare different social media advertising tools, consider these factors for each:
Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.
Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.
Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.