Social Media Advertising Software
Social Media Advertising Software Overview
Top Rated Social Media Advertising Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Social Media Advertising Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Social Media Advertising Products
(1-25 of 40) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Constant Contact
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…
Key Features
- Email deliverability reporting (135)86%8.6
- List management (90)84%8.4
- Dashboards (87)78%7.8
Indeed Sponsored Jobs
Indeed Sponsored Jobs allows employers to sponsor their job postings for increased visibility. Sponsoring a post also allows employers to view resumes of candidates who might be a fit and send them invitations to apply for open roles.
Key Features
- Ad display and retargeting segmentation (43)86%8.6
- Ad deployment (43)83%8.3
- Ad dashboards (43)79%7.9
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates,…
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…
Key Features
- Ad performance reports (12)90%9.0
- Ad dashboards (12)73%7.3
- Ad conversion tracking (12)66%6.6
Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.
Key Features
- Content collaboration (6)80%8.0
- Content performance analytics (7)75%7.5
- Audience profiling and targeting (7)55%5.5
Learn More About Social Media Advertising Software
What is Social Media Advertising Software?
Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.
First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.
Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).
Social Media Advertising Software Features & Capabilities
Products in this category include features for:
- Creating or uploading ad content
- Buying and serving the ads on at least one social media platform
- Reporting on performance metrics
- Managing campaigns to optimize based on performance and changing goals.
Social Media Advertising Software Comparison
To compare different social media advertising tools, consider these factors for each:
Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.
Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.
Start a Social Media Advertising software comparison
Pricing
Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.