Social Media Advertising Software

Top Rated Social Media Advertising Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Advertising Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Advertising Software Overview

What is Social Media Advertising Software?

Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.

Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).

Social Media Advertising Software Features & Capabilities

Products in this category include features for:

  • Creating or uploading ad content
  • Buying and serving the ads on at least one social media platform
  • Reporting on performance metrics
  • Managing campaigns to optimize based on performance and changing goals.

Social Media Advertising Software Comparison

To compare different social media advertising tools, consider these factors for each:

Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.

Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.

Start a Social Media Advertising software comparison


Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.

Social Media Advertising Products

(1-19 of 19) Sorted by Most Reviews

Facebook for Business
477 ratings
90 reviews
Top Rated
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.
LinkedIn Marketing Solutions
117 ratings
41 reviews
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite …
Twitter Ads
92 ratings
32 reviews
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Marin Software
32 ratings
31 reviews
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social mark…
WordStream Advisor
28 ratings
23 reviews
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, …
Kenshoo (formerly Kenshoo Infinity Suite)
14 ratings
13 reviews
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Sprinklr Modern Advertising
8 ratings
9 reviews
The vendor presents Sprinklr Modern Advertising as a solution that enables brands to deliver personalized advertising to consumers on modern channels effectively and efficiently with limited risk to their brand using AI, automation and integrations. It offers a unified platform for teams to plan omn…
Salesforce Advertising Studio (formerly
46 ratings
3 reviews was a service designed to connects social advertising to CRM and social listening. It is now part of the Salesforce Marketing Cloud. Functionality of the former is supplied by the Salesforce Advertising Studio, which is designed to help brands power 1-to-1 advertising, using CR…
2 ratings
2 reviews
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and …
1 rating
2 reviews supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.
Insightpool Ads Optimization
0 ratings
1 review
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are …
Unified (formerly Unified Social)
Unified (formerly Unified Social) is a social advertising technology solution, designed to support and supply advertising results across Facebook, LinkedIn, Twitter.
AreaOne headquartered in Cambridge, Massachusetts offers mobile and social advertising technology.
NetElixir is a search engine marketing and social media advertising solution from the company of the same name. It gathers and evaluates raw data to turn it into actionable insights, in order to improve and facilitate digital marketing efforts.
Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow.According to the vendor, key features and business benefits include: Intui…
The Next Ad
According to the vendor, The Next Ad is the only Facebook Ad Tech Marketing Partner in the Benelux and one of the few invite-only Google Premier Partners. The Next Ad is a leading Facebook and Google Marketing Partner specialised in e-commerce marketing. We have innovated Ad Tech to empower compan…
Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content activation processes…
Fixel is an automated segmentation tool that ranks website audiences based on their level of engagement. The platform learns how users interact with a site, and by applying machine learning algorithms, it highlights only those visitors that matter most.

Frequently Asked Questions

What is social media advertising software?

Social media advertising software lets users place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are aimed at promoting brand awareness while others are direct response/click-through ads aimed at generating leads or income.

How do I advertise on social media?

Many social media apps have their own built-in advertising systems that users can easily access through their accounts. Some social media apps have entirely separate apps for managing ads on their platforms. These typically provide added reporting and analytics you wouldn’t be able to access for the actual social media app itself. Alternatively, you can work through a third-party platform to help you manage your social media accounts across various websites and platforms.

What is the best social media for advertising?

The best social media platform for your organization will depend on your audience. Facebook or Instagram are both popular social media apps regardless of the audience. However, LinkedIn is great if you’re a B2B company. Snapchat also works well for B2C companies in contrast.