Switched from Salesforce for simplicity, cost.
January 02, 2013

Switched from Salesforce for simplicity, cost.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Vertical Response for Non-Profits

Modules Used

  • Email Marketing

Overall Satisfaction

  • Handles all of our contact management and email marketing needs for a small non-profit and is free!
  • VR doesn't have the robustness of a tool such as Salesforce.com in managing relationships and ongoing individual contacts and communications, for instance, but it is just right for our needs as a small non-profit.
  • Replacing our manual contact management solution and now having analytics available, saves us at least 10 hours per month, and growing as our organization expands, and provides important feedback from our email marketing campaigns.
It works well for our current and foreseeable needs, and is free for non-profits, at this point. Plus all of our contact data, historical emails and newsletters are stored.
Browser-based newsletter creation is great, as you can see what recipients will see as you develop content; connecting to social media is a breeze.

Product Usage

  • Contacts Management, Marketing Email development and response analysis

Evaluation and Selection

Salesforce.com, manual spreadsheet based.
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.


Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.


  • Online training
  • Self-taught
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand.
Yes. One of the things that drew us to VR was access to just the modules we needed, and associated training was straight forward for those.


Customer Service and Support have been great, so far.
No - We replaced Salesforce.com, which required considerable ongoing support, with VR for its simplicity. There are no technical requirements as the solution is cloud-based. Once trained, we've been comfortable on our own. If support is needed, VR provides as needed (free of charge) and is responsive.