Switched from Salesforce for simplicity, cost.
January 02, 2013
Switched from Salesforce for simplicity, cost.

Score 10 out of 10
Vetted Review
Software Version
Vertical Response for Non-Profits
Modules Used
- Email Marketing
Overall Satisfaction
Pros
- Handles all of our contact management and email marketing needs for a small non-profit and is free!
Cons
- VR doesn't have the robustness of a tool such as Salesforce.com in managing relationships and ongoing individual contacts and communications, for instance, but it is just right for our needs as a small non-profit.
- Replacing our manual contact management solution and now having analytics available, saves us at least 10 hours per month, and growing as our organization expands, and provides important feedback from our email marketing campaigns.
Product Usage
- Contacts Management, Marketing Email development and response analysis
Evaluation and Selection
Salesforce.com, manual spreadsheet based.
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
Yes. One of the things that drew us to VR was access to just the modules we needed, and associated training was straight forward for those.
Support
No - We replaced Salesforce.com, which required considerable ongoing support, with VR for its simplicity. There are no technical requirements as the solution is cloud-based. Once trained, we've been comfortable on our own. If support is needed, VR provides as needed (free of charge) and is responsive.
Comments
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