Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.Mailchimp1https://dudodiprj2sv7.cloudfront.net/product-logos/lH/Dd/KNRMPNZOMQJP.PNGBronto Marketing Platform2https://dudodiprj2sv7.cloudfront.net/product-logos/R1/xo/SV67TBARCNH8.JPEGIntercom3https://dudodiprj2sv7.cloudfront.net/product-logos/IM/4V/SDVLX9JS0DOO.PNGSalesforce Marketing Cloud Email Studio4https://dudodiprj2sv7.cloudfront.net/product-logos/lM/pg/T1EPPTEZW4E2.PNGConstant Contact5https://dudodiprj2sv7.cloudfront.net/vendor-logos/Yx/Ds/LHDZ221331GF-180x180.JPEGKissmetrics6https://dudodiprj2sv7.cloudfront.net/product-logos/6v/mc/T70VMQB1E1CC.PNGIBM Watson Campaign Automation7https://dudodiprj2sv7.cloudfront.net/product-logos/R3/m5/8UOEK0GFBW7F.JPEGSendinBlue8https://dudodiprj2sv7.cloudfront.net/vendor-logos/6n/B6/EI5EQCVRB6M0-180x180.PNGiContact9https://dudodiprj2sv7.cloudfront.net/product-logos/Ej/7j/TTWF0WQOXTT1.PNGRobly10https://dudodiprj2sv7.cloudfront.net/product-logos/c7/25/W1JH26FT3F02.PNGEmma11https://dudodiprj2sv7.cloudfront.net/product-logos/La/AI/B6J3OJIDXOSX.JPEGActiveCampaign12https://dudodiprj2sv7.cloudfront.net/vendor-logos/Lj/GZ/5C3IKASDUMDG.pngAWeber13https://dudodiprj2sv7.cloudfront.net/product-logos/Vj/mQ/WK5RH2XDDEVA.PNGTwilio SendGrid Email Marketing14https://dudodiprj2sv7.cloudfront.net/vendor-logos/H8/em/GBNV61RVDO9A-180x180.PNGVertical Response15https://dudodiprj2sv7.cloudfront.net/vendor-logos/4s/qd/6FXSMQXTI74B-180x180.PNGOracle Responsys16https://dudodiprj2sv7.cloudfront.net/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGGetResponse17https://dudodiprj2sv7.cloudfront.net/vendor-logos/Lj/D5/6DSTACCT0VEP.pngSailthru18https://dudodiprj2sv7.cloudfront.net/vendor-logos/44/LX/T1GZZAJNWIDR-180x180.PNGCampaign Monitor19https://dudodiprj2sv7.cloudfront.net/product-logos/dA/ZO/2BLRIBVFHD9V.JPEGReally Simple Systems20https://dudodiprj2sv7.cloudfront.net/product-logos/II/3b/WTNB1C5US4SB.PNGMad Mimi21https://dudodiprj2sv7.cloudfront.net/product-logos/AC/uB/1SPT81MIWV1Q.PNGCheetahMail22https://dudodiprj2sv7.cloudfront.net/vendor-logos/Ti/VF/PJCG0DP95J9B-180x180.JPEGSendPulse23https://dudodiprj2sv7.cloudfront.net/product-logos/HX/QI/NNNG8A3BSXG0.PNGLitmus24https://dudodiprj2sv7.cloudfront.net/vendor-logos/Mo/ka/UNWJON14A3PG-180x180.JPEGReturn Path25https://dudodiprj2sv7.cloudfront.net/vendor-logos/55/HB/ES8WVK8C8BCP-180x180.PNG

Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:


  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.


Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.


Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (1-25 of 156)

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1474 Ratings

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Bronto Marketing Platform

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
113 Ratings

Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto allows brands to maximize the value of customer data so they can de...

Intercom

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
145 Ratings

Intercom is a contextual messaging system from the company of the same name founded in 2011 and based in San Francisco. Central to Intercom is live engagement with customers who visit your site or use your apps via text, chat, or email, or summarily: contextual messages for customer outreach. Bey...

Salesforce Marketing Cloud Email Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
332 Ratings

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce. This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution ...

Constant Contact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
438 Ratings

Constant Contact is a fully featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers

85 Ratings

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.The vendor says Kissmetrics helps companies deeply understand and uniquely engage ...

SendinBlue

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
57 Ratings

SendinBlue helps businesses build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. The vendor says that its world-class customer happiness team and their pricing plans are what set them apart. The vendor also says customers choose them ...

iContact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
76 Ratings

iContact is an easy-to-use and inexpensive email marketing product that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs.

46 Ratings

Robly is an email marketing solution designed for beginners and experts alike. According to the vendor, some key benefits include:OpenGenRobly's breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later, with a ...

Emma

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
49 Ratings

Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencie...

59 Ratings

AWeber is comprised of email marketing and automation tools which the vendor says are trusted by over 100,000 entrepreneurs and small businesses. The vendor aims to help companies turn passive prospects into loyal customers with mobile-friendly HTML email newsletters, engaging autoresponder campa...

Oracle Responsys

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
79 Ratings

Oracle Cross-Channel Marketing to Consumers (part of the Oracle Marketing Cloud, and formerly known as Responsys) is a B2C Cross Channel Marketing solution that is designed to help marketers deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web...

29 Ratings

Sailthru provides personalized marketing communications technology to help companies engage individual customers and optimize revenue opportunities. Through the automated analysis of large data sets, Sailthru generates and delivers personalized omnichannel digital brand experiences. Sailthru is u...

15 Ratings

Mad Mimi is simple email marketing targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

14 Ratings

SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, Web Push, SMTP and more. This solution includes 15,000 free emails per month. SendPulse also includes tools to manage users. This solution can be used on all devices.

Litmus

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
19 Ratings

Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.