Email Marketing Software
Best Email Marketing Software
- Top Rated Email Marketing Software include: Emma, Robly, ActiveCampaign, SendGrid Marketing Email, MailChimp, Bronto, and SendinBlue.
- Other Email Marketing Software on the TrustMap include: GetResponse, iContact, Campaign Monitor, Salesforce Marketing Cloud Email Studio, AWeber, Constant Contact, and Sailthru.
- A complete list of Email Marketing Software is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Email Marketing Software Overview
What is Email Marketing?
Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.
The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:
Maximize a one-to-one sense of connection with individual customers.
Reach out to hundreds or thousands of customers at once, at minimum cost.
Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.
Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.
All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.
Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.
Email Marketing Features & Capabilities
Subscriber and list management
Email marketing templates
Visual editor or WYSIWYG interface
Triggered drip sequences
Email client testing
- Deliverability support
Email Marketing Software vs. Marketing Automation Software
Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.
Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.
Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.
Email Marketing Products
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.The vendor says Kissmetrics helps companies deeply understand and uniquely engage...
Constant Contact is a fully featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers
Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce. This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution...
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent...
Robly is an email marketing solution designed for beginners and experts alike. According to the vendor, some key benefits include:OpenGenRobly's breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later, with a...
Intercom is a contextual messaging system from the company of the same name founded in 2011 and based in San Francisco. Central to Intercom is live engagement with customers who visit your site or use your apps via text, chat, or email, or summarily: contextual messages for customer outreach....
SendinBlue helps businesses build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. The vendor says that its world-class customer happiness team and their pricing plans are what set them apart. The vendor also says customers choose them...
Oracle + Bronto is a cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, recommendations, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform aims to help marketers...
iContact is an easy-to-use and inexpensive email marketing product that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs.
Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies....
AWeber is comprised of email marketing and automation tools which the vendor says are trusted by over 100,000 entrepreneurs and small businesses. The vendor aims to help companies turn passive prospects into loyal customers with mobile-friendly HTML email newsletters, engaging autoresponder...
Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing.
Sailthru provides personalized marketing communications technology to help companies engage individual customers and optimize revenue opportunities. Through the automated analysis of large data sets, Sailthru generates and delivers personalized omnichannel digital brand experiences. Sailthru is...
SendGrid Marketing Email is an email delivery platform that uses cloud-based email deliverability with secure, encrypted delivery.
Oracle Cross-Channel Marketing to Consumers (part of the Oracle Marketing Cloud, and formerly known as Responsys) is a B2C Cross Channel Marketing solution that is designed to help marketers deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web...
Mad Mimi is simple email marketing targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
CheetahMail is an email marketing platform and was acquired by Experian in 2004. The company is known for high levels of customer service and is rated a Leader by Forrester.
Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the...
Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email...
Email Marketing Articles
Boutique ESP Focuses on Special Integrations and Deep Personalization: Interview with Igor Polevoy, President of ExpressPigeon
Interview with Andrea Wildt, Vice President of Demand Generation & Marketing Operations at Campaign Monitor
TrustRadius talked with Campaign Monitor’s vice president of demand generation and marketing ops about the importance of balancing beauty and basics for do-it-yourself email marketers.