Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.MailChimp1https://dudodiprj2sv7.cloudfront.net/vendor-logos/38/ZJ/GHWMQ2SK4KDE-180x180.JPEGBronto Marketing Platform2https://dudodiprj2sv7.cloudfront.net/product-logos/R1/xo/SV67TBARCNH8.JPEGConstant Contact3https://dudodiprj2sv7.cloudfront.net/vendor-logos/Yx/Ds/LHDZ221331GF-180x180.JPEGSalesforce Marketing Cloud Email Studio4https://dudodiprj2sv7.cloudfront.net/product-logos/lM/pg/T1EPPTEZW4E2.PNGKissmetrics5https://dudodiprj2sv7.cloudfront.net/product-logos/6v/mc/T70VMQB1E1CC.PNGIntercom6https://dudodiprj2sv7.cloudfront.net/product-logos/IM/4V/SDVLX9JS0DOO.PNGIBM Watson Campaign Automation7https://dudodiprj2sv7.cloudfront.net/product-logos/R3/m5/8UOEK0GFBW7F.JPEGRobly8https://dudodiprj2sv7.cloudfront.net/product-logos/c7/25/W1JH26FT3F02.PNGSendinBlue9https://dudodiprj2sv7.cloudfront.net/vendor-logos/6n/B6/EI5EQCVRB6M0-180x180.PNGiContact10https://dudodiprj2sv7.cloudfront.net/product-logos/Ej/7j/TTWF0WQOXTT1.PNGVertical Response11https://dudodiprj2sv7.cloudfront.net/vendor-logos/4s/qd/6FXSMQXTI74B-180x180.PNGEmma12https://dudodiprj2sv7.cloudfront.net/product-logos/La/AI/B6J3OJIDXOSX.JPEGAWeber13https://dudodiprj2sv7.cloudfront.net/product-logos/Vj/mQ/WK5RH2XDDEVA.PNGReally Simple Systems14https://dudodiprj2sv7.cloudfront.net/product-logos/II/3b/WTNB1C5US4SB.PNGActiveCampaign15https://dudodiprj2sv7.cloudfront.net/vendor-logos/Lj/GZ/5C3IKASDUMDG.pngSailthru16https://dudodiprj2sv7.cloudfront.net/vendor-logos/44/LX/T1GZZAJNWIDR-180x180.PNGSendGrid Marketing Email17https://dudodiprj2sv7.cloudfront.net/vendor-logos/Aj/Xo/DEXXMEILP5PZ-180x180.PNGGetResponse18https://dudodiprj2sv7.cloudfront.net/vendor-logos/Lj/D5/6DSTACCT0VEP.pngCampaign Monitor19https://dudodiprj2sv7.cloudfront.net/vendor-logos/4g/mf/2ZXP74FSS9D2-180x180.PNGOracle Responsys20https://dudodiprj2sv7.cloudfront.net/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGMad Mimi21https://dudodiprj2sv7.cloudfront.net/product-logos/AC/uB/1SPT81MIWV1Q.PNGCheetahMail22https://dudodiprj2sv7.cloudfront.net/product-logos/mm/ZK/8LC0KAT46O0L.JPEGMapp Digital23https://dudodiprj2sv7.cloudfront.net/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGPinpointe On-Demand24https://dudodiprj2sv7.cloudfront.net/product-logos/jl/la/ZFG4PZ0MVM9K.JPEGMailigen25https://dudodiprj2sv7.cloudfront.net/product-logos/I0/eW/Z4ANCMU8W0HT.PNG

Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Email Marketing Software Overview

What is Email Marketing?


Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:


  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.


Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.


Email Marketing Features & Capabilities


  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing Software vs. Marketing Automation Software


Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.


Pricing Information


Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (1-25 of 154)

MailChimp

Top Rated
1253 Ratings

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Bronto Marketing Platform

Top Rated
102 Ratings

Oracle + Bronto is a cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, recommendations, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform aims to help marketers...

Constant Contact

380 Ratings

Constant Contact is a fully featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers

Salesforce Marketing Cloud Email Studio

298 Ratings

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce. This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution...

Kissmetrics

Top Rated
78 Ratings

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.The vendor says Kissmetrics helps companies deeply understand and uniquely engage...

Intercom

Top Rated
110 Ratings

Intercom is a contextual messaging system from the company of the same name founded in 2011 and based in San Francisco. Central to Intercom is live engagement with customers who visit your site or use your apps via text, chat, or email, or summarily: contextual messages for customer outreach....

IBM Watson Campaign Automation

Top Rated
76 Ratings

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent...

Robly

Top Rated
46 Ratings

Robly is an email marketing solution designed for beginners and experts alike. According to the vendor, some key benefits include:OpenGenRobly's breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later, with a...

SendinBlue

Top Rated
46 Ratings

SendinBlue helps businesses build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. The vendor says that its world-class customer happiness team and their pricing plans are what set them apart. The vendor also says customers choose them...

iContact

64 Ratings

iContact is an easy-to-use and inexpensive email marketing product that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs.

Emma

Top Rated
45 Ratings

Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies....

AWeber

48 Ratings

AWeber is comprised of email marketing and automation tools which the vendor says are trusted by over 100,000 entrepreneurs and small businesses. The vendor aims to help companies turn passive prospects into loyal customers with mobile-friendly HTML email newsletters, engaging autoresponder...

Really Simple Systems

24 Ratings

Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing.

Sailthru

Top Rated
27 Ratings

Sailthru provides personalized marketing communications technology to help companies engage individual customers and optimize revenue opportunities. Through the automated analysis of large data sets, Sailthru generates and delivers personalized omnichannel digital brand experiences. Sailthru is...

SendGrid Marketing Email

Top Rated
31 Ratings

SendGrid Marketing Email is an email delivery platform that uses cloud-based email deliverability with secure, encrypted delivery.

Campaign Monitor

Top Rated
56 Ratings

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.

Oracle Responsys

49 Ratings

Oracle Cross-Channel Marketing to Consumers (part of the Oracle Marketing Cloud, and formerly known as Responsys) is a B2C Cross Channel Marketing solution that is designed to help marketers deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web...

Mad Mimi

14 Ratings

Mad Mimi is simple email marketing targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

CheetahMail

31 Ratings

CheetahMail is an email marketing platform and was acquired by Experian in 2004. The company is known for high levels of customer service and is rated a Leader by Forrester.

Mapp Digital

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the...

Pinpointe On-Demand

10 Ratings

Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

Mailigen

10 Ratings

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email...

Email Marketing Articles

Boutique ESP Focuses on Special Integrations and Deep Personalization: Interview with Igor Polevoy, President of ExpressPigeon

We heard from Igor Polevoy, President of ExpressPigeon, about ExpressPigeon's custom integrations, deep personalization, and unique combination of email marketing and transactional email features--differentiators from competitors like ExactTarget, SendGrid, and MailChimp. Polevoy explains how ExpressPigeon, as a recent entrant in the space, has learned from the limitations and successes of older email service providers (ESPs).   
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Interview with Andrea Wildt, Vice President of Demand Generation & Marketing Operations at Campaign Monitor

TrustRadius talked with Campaign Monitor’s vice president of demand generation and marketing ops about the importance of balancing beauty and basics for do-it-yourself email marketers. 

 
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