What Visible Intelligence can do for YOU
October 29, 2013

What Visible Intelligence can do for YOU

Israa Bukhari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Visible Intelligence

Overall Satisfaction

Pros

  • The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
  • Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
  • Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.

Cons

  • The visual design could be tweaked a little. I felt like there's too much "grey" in the visual presentation. Personally, I feel like social media is very colorful. So, being a social media analytical tool it should have a lot of vibrant colors in it.
  • Faster/better content analysis.
  • Faster return time of reports.
I loved the way Visible Intelligence was similar yet different from Radian6. Although I have more experience with Radian6, it still wasn't hard to use and get familiar with Visible Intelligence. I personally liked how easy it was to do your "thing" and conduct your analysis using VI. That is plenty of reason for me to consider re-using it in any project that requires social media analysis.

  • Take advantage of all the features. You might think it's not helpful for your research at first but you would be surprised.
  • Explore, explore, explore - You never know what you might find. Try digging deeper, exploring features, and try all the tools provided for you.
  • Request a tutorial; you will learn almost everything you need to know in a day. It's that easy.

Comments

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