Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.NetBase1https://media.trustradius.com/product-logos/6a/n6/ZZO97IELT841-180x180.PNGSprinklr Modern Engagement (formerly Social + Messaging Suite)2https://media.trustradius.com/product-logos/c4/NL/MMTVMVD3N6TA-180x180.PNGNUVI3https://media.trustradius.com/product-logos/vh/TY/EJ9ZQ3GHS4T4-180x180.JPEGBrandwatch4https://media.trustradius.com/product-logos/FD/0g/XPONTGFTCZQA-180x180.PNGOracle Social Cloud5https://media.trustradius.com/product-logos/dn/NP/O4FSE2N79FXT-180x180.PNGRadian66https://media.trustradius.com/product-logos/Dj/BF/UO6A6HJOFH9V-180x180.PNGSocialbakers Suite7https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG-180x180.PNGSysomos MAP8https://media.trustradius.com/product-logos/nN/Go/IXT3THL75J0H-180x180.JPEGCritical Mention9https://media.trustradius.com/product-logos/Eb/V4/Q2PKH0DU7T4H-180x180.JPEGCrimson Hexagon ForSight10https://media.trustradius.com/vendor-logos/hh/lu/S3CASR15WBTZ-180x180.PNGMention11https://media.trustradius.com/product-logos/rW/Zn/TLTE2TIXI0WU-180x180.JPEGConversocial12https://media.trustradius.com/product-logos/cm/tK/A93TGOK6PMTQ-180x180.PNGTalkwalker13https://media.trustradius.com/vendor-logos/ys/Of/T8QFMZTP1KQT-180x180.JPEGSocial Mention14https://media.trustradius.com/product-logos/kq/lU/QX7S54NST9U2-180x180.PNGSysomos Heartbeat15https://media.trustradius.com/product-logos/nN/Go/IXT3THL75J0H-180x180.JPEGUbermetrics16https://media.trustradius.com/product-logos/oi/mq/TZSITTEJ2PTA-180x180.PNGSimplify36017https://media.trustradius.com/vendor-logos/Jg/cV/6AX8Q2QT3BFB.pngDigimind Social18https://media.trustradius.com/vendor-logos/1M/gX/MKGDI9Q9T5LF-180x180.PNGBrandsEye19https://media.trustradius.com/product-logos/dS/we/D8LC0249XQUJ-180x180.PNGAudiense20https://media.trustradius.com/vendor-logos/k7/qG/MSE04S3H5F6X-180x180.JPEGeClincher21https://media.trustradius.com/product-logos/Zr/o8/CHTN0MZ82P06-180x180.JPEGSynthesio22https://media.trustradius.com/product-logos/Mc/nQ/2CD2PGDABOV8-180x180.PNGBrand2423https://media.trustradius.com/vendor-logos/nG/tp/XND155RTWUTV-180x180.PNGVisible Intelligence24https://media.trustradius.com/product-logos/DF/RQ/RRCUA8U7LF0M.pngNetvibes25https://media.trustradius.com/vendor-logos/lb/db/Z7NI0OVTTH5V-180x180.PNG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (1-25 of 93)

138 Ratings

NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platfor...

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
132 Ratings

Sprinklr (@Sprinklr) is the world’s first Unified Front Office Platform for Modern Channels. Its mission is to enable every organization on the planet to make their customers happier. Sprinklr has offices in 15 countries and works with more than 1,000 global enterprises, including: Allstate, McDo...

53 Ratings

NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.

74 Ratings

Brandwatch is a provider of enterprise social intelligence, offering global businesses access to online conversation data and an advanced array of analysis functionality to derive and distribute insights from it. With offices in London, Brighton, New York, San Francisco, Singapore, Berlin and Stu...

Emerging technologies are disrupting old paradigms and unleashing new opportunities. Oracle has embedded innovative technologies in every aspect of our cloud, enabling companies to reimagine their businesses, processes, and experiences. And the world’s #1 database is now autonomous, allowing ente...

82 Ratings

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.) The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including ...

Socialbakers is the first AI-powered social media marketing suite. It enables marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place:Audiences & PersonasHave AI segment your fragmented audience i...

42 Ratings

Sysomos is a global leader in social analytics and insights, offering a portfolio of powerful tools that enable companies to measure and report social media success across earned, owned and paid channels; harness the power of their communities; and find conversations and topics that matter most t...

27 Ratings

Mention is the easiest media monitoring tool. Create alerts for your company name, your product or your competitors. Get updated in real-time by tracking the most relevant mentions over the web and social web. React, get statistics, collaborate with your team, all on the go! 650,000+ companies us...

14 Ratings

Conversocial is a social customer service software that enables companies to engage in large volumes of social media conversations with their customers. The cloud-based software combines intelligent prioritization with team management workflows to enable companies to quickly and efficiently join ...

20 Ratings

Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that cr...

Sysomos is a global leader in social analytics and insights, offering a portfolio of powerful tools that enable companies to measure and report social media success across earned, owned and paid channels; harness the power of their communities; and find conversations and topics that matter most t...

9 Ratings

Ubermetrics is a leading media monitoring and analytics solution that identifies conversations from more than 400 million online and offline sources in over 70 languages - worldwide and in real-time. The solution - Ubermetrics Delta - is built on the belief that every company should be armed with...

11 Ratings

Simplify360 is a Social Business Intelligence company headquartered in Carrollton, Texas with global clients & operations. Simplify360 is an integrated enterprise solutions provider; offering Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for En...

Digimind Social is a social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data from both social...

5 Ratings

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.

23 Ratings

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

6 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpubli...

14 Ratings

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is requir...

12 Ratings

Brand24 is an online monitoring application.  The application allows users to identify and analyze online conversations about their brands, products and competitors. Users can track and engage in online conversations that are relevant to thier business. Brand24 gives users instant access to menti...

11 Ratings

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation,...