Best Social Media Monitoring Tools include:
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Social Media Monitoring Tools Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Frequently Asked Questions
Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.
Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.
Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.
Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.
Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.