Social Media Monitoring Tools

Best Social Media Monitoring Tools include:

Mention and Sprinklr Modern Engagement.

Social Media Monitoring Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Monitoring Tools Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

(1-25 of 96) Sorted by Most Reviews

NetBase
141 ratings
110 reviews
NetBase is a social media analytics platform that analyzes real-time and historical information on the internet. It uses proprietary Natural Language Processing along with machine learning to extract true meaning and sentiment from online conversations. Use cases include brand management, campaign t…
Sprinklr Modern Engagement
141 ratings
68 reviews
Top Rated
Sprinklr Modern Engagement helps users listen to, triage, engage and analyze conversations across modern channels. The vendor states that users can increase revenue and reduce churn by engaging more customers while reducing cost per engagement and managing brand risk with enterprise-grade governance…
Nuvi
53 ratings
38 reviews
NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.
Brandwatch Consumer Research
83 ratings
37 reviews
Brandwatch Consumer Research is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend. Brandwatch Consumer Res…
Oracle Social Cloud (discontinued)
60 ratings
35 reviews
Oracle Social Cloud is designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers measure social succ…
Radian6
82 ratings
32 reviews
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.) The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including ove…
Socialbakers Suite
62 ratings
30 reviews
Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user's …
Mention
37 ratings
21 reviews
Top Rated
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables com…
Sysomos MAP
44 ratings
18 reviews
Sysomos MAP is a social research engine that is designed to deliver deep, actionable insights into the people and conversations that matter most to an organization’s brand. The vendor says MAP is key to making sense of social media data and using it to design the most effective social listening, con…
Critical Mention
22 ratings
15 reviews
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Crimson Hexagon, now part of Brandwatch
34 ratings
13 reviews
Crimson Hexagon has merged with Brandwatch (2019). While the former Crimson Hexagon ForSight is still available to former customers of Crimson Hexagon, new potential customers are encouraged to investigate the Brandwatch technology platform.
Conversocial
14 ratings
10 reviews
Conversocial is a social customer service software that enables companies to engage in large volumes of social media conversations with their customers. The cloud-based software combines intelligent prioritization with team management workflows to enable companies to quickly and efficiently join and…
Talkwalker
25 ratings
10 reviews
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that creat…
Brand24
19 ratings
9 reviews
Brand24 is an online monitoring application.  The application allows users to identify and analyze online conversations about their brands, products and competitors. Users can track and engage in online conversations that are relevant to thier business. Brand24 gives users instant access to mentions…
Social Mention
20 ratings
8 reviews
Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.
Sysomos Heartbeat
31 ratings
8 reviews
Sysomos Heartbeat is a real-time social media monitoring and engagement platform that is designed to collect all relevant conversations happening online. The vendor’s value proposition is that this solution enables companies to track and measure activity around their brands and products.
Ubermetrics
9 ratings
7 reviews
Ubermetrics is a leading media monitoring and analytics solution that identifies conversations from more than 400 million online and offline sources in over 70 languages - worldwide and in real-time. The solution - Ubermetrics Delta - is a high-performance engine that combines artificial intelligenc…
Simplify360
11 ratings
6 reviews
Simplify360 is a Social Business Intelligence company headquartered in Carrollton, Texas with global clients & operations. Simplify360 is an integrated enterprise solutions provider; offering Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterpris…
Synthesio
15 ratings
5 reviews
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required …
Digimind Social
5 ratings
4 reviews
Digimind Social is a social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data from both social pl…
Audiense
23 ratings
4 reviews
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
BrandsEye
5 ratings
4 reviews
BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.
eClincher
9 ratings
4 reviews
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpublishi…
Coosto
5 ratings
3 reviews
Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user…
Sprinklr Modern Research
12 ratings
3 reviews
Sprinklr Modern Research enables users to listen, learn and act on insights gleaned from modern channels. The vendor states users can improve products and services by leveraging actionable insights derived from real-time, voice-of-the-customer conversations, save time with automated alerts and insig…

Frequently Asked Questions

What is a social media monitoring tool?

Social media monitoring tools are applications that help marketers track data and behavior on social media (and online apps) for entire organizations.

How does social media monitoring work?

Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.

Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.

Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.



Why is social media monitoring important?

Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.

Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.