WebTextTool (now TextMetrics) is a fantastic tool for analyzing written content intended for either or both online or print publishing
March 03, 2020
WebTextTool (now TextMetrics) is a fantastic tool for analyzing written content intended for either or both online or print publishing

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with WebTextTool
First off, WebTextTool rebranded and changed its name to TextMetrics about half a year ago. It's the same product, but the new name better describes what the tool does. Currently, I am the only one using WedTextTool (TextMetrics), and I use it for every news item or blog post for our website and any articles or content I write for outside publications as well. I try not to publish anything (either online or in print) without running it through WedTextTool (TextMetrics) first. It's a super-objective "editor" that looks for the things the internet needs that a human editor doesn't or can't look for because it's all based on algorithms.
Pros
- WebTextTool (TextMetrics) expertly assesses the text and, just as importantly importantly, the FORMAT of the content for SEO effectiveness and advises on what to do to make it more effective.
- WebTextTool (TextMetrics) assesses and ranks your content's readability level with actionable recommendations.
- WebTextTool (TextMetrics) provides feedback and recommendations on other factors such as target audience (leaning towards any one particular gender), credibility (adjective usage), and sentiment (negative, positive, or neutral).
Cons
- WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
- The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
- This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
- WebTextTool (TextMetrics) has saved me lots of time in proofreading and re-reading my content to make sure it follows SEO protocols as well as hits all the right spots concerning content.
- It has made me more confident as a content creator. I do not consider myself eloquent or even a good writer by nature. But when it comes to SEO, that doesn't matter as much as making sure you hit your targets for SEO effectiveness.
- Knowing that I'm not the best writer, I can fall into the trap of thinking that my writing is perfect as long as it's been run through TextMetrics. It can provide a little bit of false confidence in not needing to have another set of eyes look over the content. In that sense, it will never replace a human editor, and so that will always be required.
I've not used any other tools like WebTextTool (TextMetrics) in the past. This is the first and only one I've used with this kind of functionality, so, unfortunately, I can't compare it to any other tools. I'm not familiar with any other tools that analyze written content in this fashion.
Do you think Textmetrics delivers good value for the price?
Yes
Are you happy with Textmetrics's feature set?
Yes
Did Textmetrics live up to sales and marketing promises?
Yes
Did implementation of Textmetrics go as expected?
Yes
Would you buy Textmetrics again?
Yes
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