We primarily use this for podcast production, as well as other occasional or supplemental audio production needs for work with local arts organizations or marketing projects. This is a relatively narrow use case; it primarily serves folks involved with marketing, although it of course serves to benefit to organization as a whole. The software is highly effective at streamlining the audio production workflow.
- Exceptionally deep shortcuts and workflow tools
- Best-in-show control over individual audio clips
- Excellent UI (especially for DAW veterans)
- Very steep learning curve
- Cloud projects are inconsistent
- Stock plugins lag behind the competition
Pro Tools is undoubtedly the best option for folks who have extensive experience with digital audio production and need to manage a steady pipeline of projects with vocal recordings and significant control over the final product. It can handle software instruments, but it has less of a comparative advantage there as opposed to certain competitors. It's less well-suited to folks who are unfamiliar with digital audio production workflow; they'll still be able to use it, but they won't be able to enjoy the benefits of the software.