November 22, 2013

Yesmail360i Review: "Great for basic use, needs improvement"

Verified User

Manager in Marketing

1001-5000 employees

Score 4 out of 10

Vetted Review

Verified User

Software Version
Enterprise 7

Modules Used
Enterprise, My Apps, Reporting Portal

Pros and Cons

Strong integration with subscription fulfillment database.
Decent reporting capabilities.
Ability to schedule basic triggers.

Advanced segmentation capability.
Advanced targeting needs work - system stalls with too many 'is' or 'is NOTs'.
Need ability to target & report on mobile customers.

Return on Investment

Triggers have had a positive impact on response rates.
Ability to segment audience based on recent engagement has allowed us to find active/non active users and re-engage.

I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.