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TrustRadius
Great for basic use, needs improvement
https://www.trustradius.com/email-marketingYesmail360iUnspecified1010101
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November 22, 2013

Great for basic use, needs improvement

Score 4 out of 101
Vetted Review
Verified User
Review Source

Software Version

Enterprise 7

Modules Used

  • Enterprise
  • My Apps
  • Reporting Portal

Overall Satisfaction

  • Strong integration with subscription fulfillment database.
  • Decent reporting capabilities.
  • Ability to schedule basic triggers.
  • Advanced segmentation capability.
  • Advanced targeting needs work - system stalls with too many 'is' or 'is NOTs'.
  • Need ability to target & report on mobile customers.
  • Triggers have had a positive impact on response rates.
  • Ability to segment audience based on recent engagement has allowed us to find active/non active users and re-engage.
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.