Item: Yoast
Rating: 10
Author: Gwendolyn Kestrel

Use Cases and Deployment Scope

I've used Yoast in most of my recent roles. If the company isn't already using it, it's at the top of my list to recommend. It's especially helpful with multiple contributors who don't have a good SEO foundation. Its intuitive interface guides SEO novices away from common mistakes and toward good practices.

Pros and Cons

The Yoast WordPress SEO plug-in makes managing your metadata very easy.
The free version is a great tool that enables you to easily put in focus keywords, meta titles, and meta descriptions.
The paid version enables you to automatically assess the viability of your page for your focus keywords.

The help features and tutorials don't always keep up with the changes to the interface, so following their guidance requires a moderate amount of interpretation.

Return on Investment

Using Yoast for VisualStudio.com improved our SEO visibility, making a huge difference for the pages we focus on.

Likelihood to Recommend

I use the free version with my personal websites which include a general information site, an e-commerce site, and an author site. The paid version is great when working with multiple authors and having them put in the first draft of metadata. It heightens awareness and overall improves SEO. If most of your site is behind a log-in and password protected, you probably don't need this.

Yoast SEO Plug-In: A Must-Have for every WordPress Site

Overall Satisfaction with Yoast Wordpress SEO Plugins

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Likelihood to Recommend

Yoast Feature Ratings