Customer Loyalty Program Software
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…
Giftbit is a rewards platform that lets users buy, send & track digital gift cards. With its web application and API, dedicated customer support, and stats on user behavior and delivery - Giftbit is designed to make it easier to fulfill and manage reward and incentive programs.…
Tango Card provides digital rewards and incentives. Users can access a global catalog that includes popular e-gift cards, digital Visa and Mastercard rewards, non-profit donations and bitcoin e-gift cards. Tango Card backs their catalog with easy-to-use technology and expert support.…
Clover Networks, a First Data company (merged with Fiserv July 2019) offers a modular suite of Point of Sale systems (PoS) for restaurant and retail. This modular suite features fixed PoS stations, a customer loyalty program and gift card, an analytics module, as well as a mobile…
Xoxoday Plum is a rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users. Xoxoday Plum's native integration with some of the popular HRMS, HRIS, CRM, Survey,…
Tremendous, in San Francisco, offers a global rewards & incentives platform designed to make it simple for businesses to distribute gift cards, prepaid cards and money. They boast working with companies across industries and use cases: market research, health & wellness, employee…
Rybbon is a digital rewards platform from the company of the same name in McLean, allowing users to reward research participants for completion of surveys and polls, create customer loyalty programs, or to support employee engagement, via various integrations.
SaaSquatch is a Marketing Rewards Platform that powers reward programs at every stage of the customer journey through Acquisition, Referral, Retention and Loyalty. Presented as ideal for companies with 10,000+ customers, Unicorns, and Fortune 500 companies, SaaSquatch enables companies…
Annex Cloud (formerly Social Annex) headquartered in Los Angeles, California offers their unified Customer Loyalty Platform: a unified suite of contests, reward, and gamification applications for customers. The platform has grown in scope, formerly emphasizing only "Contests"; the…
Zinrelo (now including the capabilities of the former ShopSocially) is presented by the vendor as a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement, data sciences and machine learning. Zinrelo unlocks…
Honey, from PayPal (acquired late in 2019) incentivizes loyal shoppers with special offers, and, according to the vendor, its partners experience an efficient way to attract buyers, from discovery to checkout, increasing conversion.
Rakuten Rewards (formerly Ebates) headquartered in San Francisco is a customer loyalty platform providing customer rebates and cash back incentives for ecommerce and in-store purchases.
Punchh headquartered in San Mateo offers digital marketing for physical retailers, combining AI and machine learning technologies, and a mobile-first approach designed to increase customer lifetime value. Punchh offers partners access to real-time consumer information via a live…
Advanced Coupons extends WooCommerce coupon features so users can market their stores better. Advanced Coupons aims to help users get more customers to a store by helping them to create more interesting types of sales and promotions on a WooCommerce store. Some of the coupon features…
Malomo is an ecommerce customer loyalty platform that allows businesses to generate revenue and customer loyalty by turning shipment tracking into a marketing channel. Ecommerce businesses can create custom tracking pages that drive sales, product education, referrals, etc. Malomo…
TapMango, in Toronto, aims to strengthen relationships by providing a Customer Engagement Platform offering businesses innovative solutions through their own loyalty program.
Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral,…
Picnic Customer Engagement Hub is a gamified engagement platform built by the business experts and game designers at PUG Interactive headquartered in Vancouver. A Software-as-a-Service (SaaS) cloud platform, Picnic is designed to make it possible to cost-effectively create online/…
LevelUp was a restaurant a payment system with customer loyalty support developed by SCVNGR and acquired by Grubhub in late 2018. It now forms the backbone of Grubhub's customer loyalty program available to restaurants that use Grubhub's delivery as a service platform.
Clutch is a B2C multichannel customer loyalty platform from the company of the same name headquartered in Ambler.
Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.
LoyaltyLion is a data-driven loyalty and engagement platform used by thousands of ecommerce brands worldwide. The vendor says merchants use LoyaltyLion when they want a fully customised loyalty program that promises to increase customer engagement, retention and spend. Stores using…
GoodRx is a pharmacy and prescription drug pricing and purchasing application, from the company of the same name in Santa Monica. If a patient's medication isn't covered by insurance and they can't afford the cash price, GoodRx can provide a lower price without any restrictions or…
RepuGen is a healthcare reputation management software for medical groups, multi-location hospitals, urgent care centers and dental practices that is designed to help them in aggregating patient feedback and reviews, manage it from a dashboard and measure customer and employee…
What is Customer Loyalty Program Software?
Customer Loyalty Program Software is designed to strengthen customer relationships through the implementation of reward programs. It identifies valuable, loyal, or interested customers, providing the infrastructure to manage a campaign that incentivizes engagement using gift cards, points, cashback, vouchers, and other promotions.
Also known as loyalty management, these tools help target the right customers, and deploy the best methods to bring them back to the business. AI and machine learning are increasingly used to create personalized rewards based upon a customer’s shopping patterns. The software tracks engagement and provides analytics to measure performance. This software can be implemented as a stand-alone solution or be an integrated set of capabilities within other marketing software.
Customer Loyalty Program Software Features
Most customer loyalty program software will offer the following features:
Loyalty Program Management / Membership Management
CRM / CMS / Marketing Automation Platform Integration
Customer Loyalty Program Software Comparison
Consider the following factors when choosing customer loyalty program software:
Integrations: Does the software integrate with your POS system to automatically add and redeem rewards points and coupons? For a better customer experience and a smooth-running operation, make sure it does. What are your integration requirements with your CRM, CMS, or marketing automation systems? Pick a solution that can easily integrate with the other marketing and sales systems your business already uses.
Use Case: Does the software readily support your marketing objectives? Some products are designed to support specific industries such as airlines or restaurants, others are more appropriate for enterprises, B2B sales, small businesses, or retail applications.
Accessibility: Customers are much more likely to engage with loyalty programs that support mobile-friendly rewards. Does the software provide easy mobile access so your customers can readily check their status through in-store tablets, POS systems, mobile apps, and SMS?
Social Media: Can your customers earn rewards by promoting your brand on social media? This is becoming an increasingly important tool in business promotions. It’s often an easy action for customers to take and can contribute to your social marketing efforts.
Most products are priced on a per month basis, ranging from introductory prices starting at $9 ranging to over $3,000 a month. Large installations often require a custom quote.
Frequently Asked Questions
- Engages new customers
- Helps retain and win back old customers
- Increases visit frequency
- Increases spend per visit
- Fosters brand connection
- Helps meet customer expectations
- shows customer appreciation
- most customers want or expect loyalty programs
- Increases customer referrals – customers are more likely to recommend brands that have loyalty programs
- Improves customer targeting – rewards data readily collected during campaigns allow more for personalized and successful campaigns in the future