Best Customer Loyalty Program Software
Customer Loyalty Program Software is designed to strengthen customer relationships through the implementation of reward programs. It identifies valuable, loyal, or interested customers, providing the infrastructure to manage a campaign that incentivizes engagement using gift cards, points, cashback, vouchers, and other promotions. Also known as loyalty management, these tools help target the right customers, and deploy the best methods to bring them back to the business. AI and machine learning are increasingly used to create...
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Antavo is an Enterprise Loyalty Cloud, providing technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.
Antavo’s no-code, API-centric platform makes the loyalty program experience customizable so loyalty and marketing teams can run their program internally, without IT help. The vendor states Antavo invests 60% of its revenue into its product and issues quarterly product releases…
Poket is an all-in-one Loyalty Program Software that helps businesses increase repeat sales and attract more new loyal customers. With Poket, merchants can set up any combination of loyalty program types tailored to suit their business no matter what industry they’re in. The platform allows merchants to manage and edit loyalty programs anytime, anywhere and set up promotional rules for automated campaigns tailored precisely to their customers’ spending habits, loyalty balances or campaign performance. The solution has features like referral automation, social media sharing rewards, targeted marketing au…
Learn More About Customer Loyalty Program Software
What is Customer Loyalty Program Software?
Customer Loyalty Program Software is designed to strengthen customer relationships through the implementation of reward programs. It identifies valuable, loyal, or interested customers, providing the infrastructure to manage a campaign that incentivizes engagement using gift cards, points, cashback, vouchers, and other promotions.
Also known as loyalty management, these tools help target the right customers, and deploy the best methods to bring them back to the business. AI and machine learning are increasingly used to create personalized rewards based upon a customer’s shopping patterns. The software tracks engagement and provides analytics to measure performance. This software can be implemented as a stand-alone solution or be an integrated set of capabilities within other marketing software.
Customer Loyalty Program Software Features
Most customer loyalty program software will offer the following features:
Campaign Design
Loyalty Program Management / Membership Management
Rewards Customization
Rewards Management
Loyalty Cards
Gift Cards
Points
Cash Back
Vouchers
Gamification
Customer Segmentation
Activity Tracking
Performance Analytics
Member Portal
Mobile App
Omnichannel Access
Mobile
Desktop
In-store
CRM / CMS / Marketing Automation Platform Integration
Customer Loyalty Program Software Comparison
Consider the following factors when choosing customer loyalty program software:
Integrations: Does the software integrate with your POS system to automatically add and redeem rewards points and coupons? For a better customer experience and a smooth-running operation, make sure it does. What are your integration requirements with your CRM, CMS, or marketing automation systems? Pick a solution that can easily integrate with the other marketing and sales systems your business already uses.
Use Case: Does the software readily support your marketing objectives? Some products are designed to support specific industries such as airlines or restaurants, others are more appropriate for enterprises, B2B sales, small businesses, or retail applications.
Accessibility: Customers are much more likely to engage with loyalty programs that support mobile-friendly rewards. Does the software provide easy mobile access so your customers can readily check their status through in-store tablets, POS systems, mobile apps, and SMS?
Social Media: Can your customers earn rewards by promoting your brand on social media? This is becoming an increasingly important tool in business promotions. It’s often an easy action for customers to take and can contribute to your social marketing efforts.
Pricing Information
Most products are priced on a per month basis, ranging from introductory prices starting at $9 ranging to over $3,000 a month. Large installations often require a custom quote.
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Frequently Asked Questions
What does customer loyalty program software do?
What are the benefits of using customer loyalty program software?
- Engages new customers
- Helps retain and win back old customers
- Increases visit frequency
- Increases spend per visit
- Fosters brand connection
- Helps meet customer expectations
- shows customer appreciation
- most customers want or expect loyalty programs
- Increases customer referrals – customers are more likely to recommend brands that have loyalty programs
- Improves customer targeting – rewards data readily collected during campaigns allow more for personalized and successful campaigns in the future
What are the best customer loyalty program software products?
These are some of the popular customer loyalty program software products: