Search Results

Synthetic Data Generation Software utilizes mathematical modeling, deep learning, and generative networks to produce artificial datasets that mimic the statistical properties, behavioral patterns, and structural relationships of real-world datasets.

Data preparation tools are a new class of software products designed to enable business analysts and data scientists to bypass data warehouses to perform some data integration and data preparation themselves before analysis.

Real-Time Interaction Management (RTIM) Software leverages customer data combined with most recent customer behavior to generate personalized, 1:1 marketing messages and offers in real-time. Essential to this is a business rules engine, and decision analytics relying on big data.

Business Rules Management Systems are software used to define and automate the deployment and execution of business rules, policies and requirements to be used in applications when they are acted upon. The BRMS contains a repository for retaining decision logic externally from core application code,…

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.

which in turn may impact overall performance. IBM Streaming Analytics and SAS Event Stream Processing boast robust support for handling both structured

Marketing resource management (MRM) is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance ma…

Forecasting/Analytics applications for sales teams. Includes reports and dashboards, self-service analytics and a forecasting engine to drive sales performance.

Data integration involves combining data residing in different sources and providing users with a unified view of these data.

Fraud detection software automatically monitors transactions and events in real time to detect and prevent fraudulent activities occurring in-house, online, or in-store. Suspect transactions or events are flagged and can be manually reviewed through an investigative dashboard.

Tools for measuring the effectiveness of marketing campaigns.

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Corporate Performance Management (CPM) software provides a unified platform for strategic and financial planning. They are able to integrate budgeting, forecasting, and reporting with analytics to drive data-informed decisions. CPM solutions also help organizations optimize performance by linking op…