1Channel

1Channel is a channel-technology platform for brands that sell through distributors, retailers and field teams. It is built and operated by Channelplay SaaS Pvt. Ltd., based in India with offices in Gurugram, Kolkata, Bengaluru, Mumbai and Noida.

The company began in 2014 with a sales force automation tool for in-store promoters. It signed its first external client in 2015 and its first international client in 2016, then added retail execution in 2018, field CRM in 2022 and channel and influencer loyalty in 2023. In 2024 these products were brought together under the 1Channel name as one connected stack, so sales, distribution, retail and partner programs share the same data instead of living in separate tools.

What sets it apart

One platform across the channel. Field sales, distributor management, retail execution, loyalty, CRM and sales-team learning are built to work together rather than as unrelated point products.

Rooted in field execution. The products grew out of the daily work of field reps, promoters and distributors, and run on mobile apps for Android and iOS.

Configured to the client. Workflows, dashboards and modules are set up around each organization's own sales process instead of a fixed template.

1Channel reports more than 80 clients and over 200,000 end users across more than 40 countries, serving industries such as FMCG, consumer goods, automotive and financial services.

1Channel Website: https://www.1channel.co/