Conjointly
Conjointly is an all-in-one survey research platform that brings tools, respondents, and research expertise into one system, so you are not stitching together a survey builder, a panel provider, and a consultant to answer one question.
Founded in 2016 as a dedicated conjoint tool and now a full research platform, Conjointly has powered tens of thousands of projects for global brands, boutique agencies, and consultancies.
Core Functionality
Survey engine. Unlimited surveys, questions, and team members on every tier. Over twenty question types, including Likert scales, matrix grids, constant sum, ranking, NPS, sliders, swipe cards, image heatmaps, text highlighters, and calculated variables. Survey flow control covers skip and disqualification logic, display logic at question and option level, piping of prior answers and respondent properties, option carry-forward, and randomisation blocks. CSS and JavaScript customisation is available on all tiers.
Advanced methods, packaged as guided tools. More than thirty automated methods you do not need to be a specialist to run: generic and brand-specific conjoint, MaxDiff, Kano, TURF, brand-price trade-off, Van Westendorp, Gabor-Granger, claims testing, monadic and A/B testing, product, package, and concept testing, ad and video ad pre-testing, implicit testing, and brand tracking. Conversational surveys use an AI moderator to probe respondents for the reasoning behind an answer, and video responses capture answers on camera.
Analysis and reporting. Reports build automatically as data arrives. Interactive preference share simulators let stakeholders model price and feature scenarios in the browser. Segmentation, crosstabs, covariates, respondent weighting, time series analysis, and pivot tables are standard. Insights Explorer runs your own R scripts against study data for custom modelling.
Sample and Data Quality
Source respondents four ways: fully managed Predefined panels, Self-serve sample where you set bid, quotas, and targeting across locations, demographics, B2C and B2B profiles, your own customer lists, or Conjointly-sent email invitations. Sources can be mixed within one study. Conjointly is ISO 20252:2019 certified for sampling services (Annex A), covering Pre-defined panels and Self-serve sample A and B. Automated quality checks, updated regularly from monitoring of response patterns across hundreds of panels, cover repeat completion prevention, anomalous network activity detection, open-end pattern analysis, engagement checks inside conjoint tasks, device restrictions, and geofencing.
Integrations and Exports
A resource-oriented REST API with JSON request and response bodies, standard HTTP verbs and status codes, and bearer token authentication lets you launch experiments, invite and manage respondents, check job status, pull answers, and trigger exports programmatically. Tokens are self-issued and revocable from the platform.
Microsoft Power BI connects through an authenticated JSON endpoint. Completion, screen-out, and low-quality redirects with GET variable pass-through integrate panel providers and third-party survey platforms. Exports cover CSV, Excel, SPSS, JSON, PowerPoint, Word, and PDF survey scripts. Surveys translate automatically into more than thirty languages, with professional translation and translation file import available.
Security and Compliance
SOC 2 Type 1 and Type 2 accredited and fully GDPR compliant. SAML SSO, two-factor authentication, granular users, teams, and roles, with options to hide respondent PII from team members, password-protected report sharing, and a branded white-labelled respondent domain as an add-on.
Support
Live chat, email, and video calls connect you to trained expert researchers, not a script. Professional licences include consultation hours; Ultimate adds tailored training, procurement onboarding, and PO billing. Full-service project delivery is available.
