Ecommerce integration and migration tools and services assist online retailers with replatforming (i.e. moving ecommerce data from an old system to a new one), with cross-channel selling, or with integrating ecommerce systems with other business systems (e.g. CRMs, marketing automation platforms, etc.).
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Ecommerce Integration involves integrating eCommerce data with a business’s back-end systems, such as accounting, inventory, sales, marketing, POS, CRM, or ERP. It can also refer to the integration of your eCommerce product catalog into major eCommerce platforms like Amazon or eBay.
Ecommerce Migration tools support replatforming which involves migrating your current eCommerce platform to a new one. These data integration tools facilitate the transfer of your eCommerce data. This becomes necessary when a retailer builds a new technology, migrates to a third-party service provider, or changes their third-party service provider. This decision is often driven by a need to improve the customer experience, have a platform that more readily integrates with a company’s operations, is better able to support the workload, or reduces expenses.
Below are common eCommerce integrations and migration tool features:
Sync eCommerce data across applications including
CRM
Inventory Management
Marketing Automation
Connects cloud-based applications
Secures cloud-based data transfer
Provides real-time updates to e-commerce platforms and internal departments
Ecommerce Database migration including
Product data
Sales data
Customer data
Before investing in either an eCommerce migration or integration tool, consider the following key points:
Scope of integration tools: Identify which back-end systems require integration with your eCommerce platform. Evaluate the tools to ensure they will readily integrate between your eCommerce platform and those applications.
Custom migration tools: After a new eCommerce platform has been selected, look for a tool that is designed to migrate between your current and future eCommerce platforms. Several tools readily support migrations between two different third-party providers. When one side of the migration is based upon in-house technology, look for a tool that will handle a migration between the two eCommerce databases.
Data integration pricing usually begins around $60 a month, ranging up to $1,000 a month or more depending upon the amount of data and the number of system integrations needed. Custom quotes are often required for large enterprise operations.
Migration software applied between two third-party e-commerce vendors is sometimes free as the vendor wants to encourage and facilitate the use of their platform. Other migration tools start at $29 and go up to hundreds of dollars. A large-scale, complex migration will require a quote from vendors as it will often necessitate extensive customized support.
Some of the key benefits of using eCommerce integration tools include:
Integration tools can also help improve the overall customer experience and provide greater customer insights.
Some important benefits of using eCommerce migration tools include:
Here are some of the more popular tools:
Ecommerce Data Integration Tools
Ecommerce Data Migration Tools
Ecommerce Product integration Tools
