MADS

MADS delivers next generation multi-screen digital advertising solutions to premium publishers, broadcasters, agencies and app developers around the world. The MADS ONE platform will generate more revenues, give you full control and make your ad operations more effective & efficient. MADS offers the tools to do your own ad sales, campaign operations, and an RTB layer to auction off your remnant inventory to the highest and most relevant bidders. The MADS ONE platform is similar to DoubleClick DART, AdTech, Smart and OpenX, but optimised for your mobile and tablet needs (think: targeting, responsive ads, HTML5 rich media studio, multi-screen recognition and delivery). The MADS ONE platform consists of the following components which are focused on excelling at generating mobile revenues: - ONE Publisher Ad Server – Control and optimise all your inventory and defragment your audiences onto one single platform. Create, run, analyse and optimise any campaign across any screen regardless of these campaigns being guaranteed, non-guaranteed or conversion based. - ONE Ad Studio – Create engaging rich media ads without a hassle in less than 120 seconds. Choose from many intuitive pre-made templates and configure any IAB Rising Star ad format and more. - ONE Yield Manager (SSP) – Tap into world wide demand and auction your inventory to the highest bidder. Smart optimisation algorithms ensure maximum revenues. Our automated auction is connected to all major trading desks to ensure the best demand for your supply. - ONE Audience Manager (DPM) - Identify, unify and track your audience across screens and create addressable audience segments. Enrich and consolidate audience data from all available sources and optimise high value advertiser target audiences to target and re-target across any screen. MADS = More Revenues, Full Control, No Hassle!