Opentopic

In modern sales and marketing there has been a clear shift from consumer advertising to consumer education. With content at the core of that process, driving online content consumption patterns and social media engagement are now central to marketing success. As a result of these industry changes, content marketing has become a key element of marketing initiatives across the globe. It provides marketers with an authentic means of connecting and engaging with consumers at a time when it’s otherwise challenging to stand out. But, despite content marketing’s promise, brands continue to struggle with what is still an amorphous practice; they know they want to do it but they’re not entirely sure what ‘it’ is. That’s where Opentopic comes in. By creating a platform that makes it surprisingly easy for marketers to attract and engage customers with a steady stream of meaningful content, we’re making it possible for more companies to take advantage of the growing opportunity. We’d love to show you how Opentopic can work for your company, just contact us to learn more. Request a demo at www.Opentopic.com