Video Marketing Software
Top Rated Products
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Sendspark helps businesses connect to customers with personalized video messages. Whether the user is an individual, manager, or enterprise, Sendspark can be used to create polished videos for demand generation, sales, or customer success. Videos can be shared in Gmail, LinkedIn,…
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand…
Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos. Based in Los Angeles, the company was founded by technologists with specialties in marketing automation, artificial intelligence, and machine learning. The Dubb platform…
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VIXY offers various video solutions for a wide variety of businesses. Users can embed and share their videos and/or launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and fast delivery to all devices.
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilitiesVideo ad server and ad management platformWhite label solution…
muse.ai provides video hosting and streaming for businesses and individuals. Using muse.ai, users can store, share, and embed videos and video collections. It features content based search that lets users find moments of interest. Includes a lightweight video player that supports…
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TubeBuddy is a browser extension & mobile app from the company of the same name in San Diego, that integrates directly into YouTube to help users run their channels more easily.
Creatus is an AI-powered text-to-video app that utilizes advanced natural language processing, lip sync and machine learning technologies to generate content that can be used for various purposes, such as training videos, social media updates, and marketing materials. A feature of…
Convi.io is a Software as a Service (SaaS) platform that specializes in video outreach at scale. It leverages advanced AI technology to create personalized videos, helping businesses to stand out in crowded inboxes, convert leads, and book more meetings.Key Features:AI-Driven Personalized…
SnapStream enables teams to record, search, clip, and share moments in real time from a single platform. It can be used to access, watch, record, search captions, and clip live TV or streaming events. SnapStream can also be used to find clips from various live video sources to use…
Vidstep enables users to provide task, process, influencer or sales and marketing instructional content, by enabling “smart video” step by step instructions for teams, audiences and clients. Vidstep is designed to work perfectly with existing task, project, job and client management…
StoryTap is a video marketing platform designed to make it easy for big brands to automatically collect on-brand video storytelling from key stakeholders at scale with a full governance process. Approved videos are then heavily distributed for traffic, engagement, and conversions…
Promo.com is a video creation platform for businesses and agencies, formerly known as Slidely, from the company of the same name in Tel Aviv.
Wibbitz is an online video editor that enables teams to produce professional short form video. The vendor states Wibbitz powers video for all types of creators, from freelancers and entrepreneurs to leading brands like HubSpot, Verizon, Conde Nast, and Meredith. The Wibbitz Studio…
Spin is a live shopping platform from Spin Live in Madison, designed to bridge the gap between livestreaming and ecommerce. With Spin, shoppers get discounts, merchants get to demo their products live, and influencers get to make connections with brands.
Vidgeos is a video creation and marketing app, available for WIndows or Mac, supported by ClickBank headquartered in Boise.
Imposium is a personalized video marketing software that aims to provide the fastest-rendering dynamic videos for marketing and advertising campaigns. Key features include: Dynamic textSocial connectivity (individuals' social media data can be used to power personalization)Rotoscoping,…
Idomoo's Personalized Video Cloud Platform includes the Storybuilding Suite, a library of ready-made Personalized Video Templates, and Dynamic Video Ads. Agencies can use Idomoo to provide personalized video capabilities to their brand clients, or brands can purchase Idomoo directly.…
The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than strangers.…
Blue Billywig is an Online Video Platform that offers a range of features, including video content management, hosting, adaptive streaming, monetization tools, and an interactive studio. The platform is designed from the ground up to help optimize the user's workflow and support…
EyeMail Inc is a marketing communications technology company headquartered in Atlanta, who specializes in embedding video in email to enhance customer experiences and boost employee engagement. EyeMail technology enables full video (up to 60 seconds) to play automatically inside…
A solution that provides advanced search results, premium research and SEO tools.For those who plan on running an ad, VidTechy offers ADS tools.VidTechy's advantages as provided by the vendor:Free ForeverFully cloud based tool, no need to install or download anythingSetup in under…
A tool that enables users to create branded videos automatically in a cloud solution. Users can create video branding, send a link for people to record a video on a smartphone or computer, then ShoutOut creates a video automatically with music, name captions, logo and branding. Users…
AIVO.ai helps users create short videos. And to help global enterprises, brands and organizations, and marketing creatives, AIVO.ai aims to automate the tedious steps to produce engaging videos with a one stop solution approach and the help with AI. Input a script or a URL, and AIVO.…
Blue Carrot - is a studio specializing in full-cycle video production for e-learning, marketing, and educational content creation, established in 2014.
Vidstart, headquartered in Israel, offers a video advertising and monetization technology, providing integrated fraud detection.
BridTV is a white-label HTML5 video player and monetization solution. The company states they focus on providing a reliable and seamless way of monetizing video content. Most notable advertising features:In-stream and out-stream ad unitsVAST and VPAID supportUnlimited ad tag…
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Video Marketing Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Video Marketing Software
What is Video Marketing Software?
Marketers use video marketing software to create videos to promote a product or service and to integrate them into their marketing campaigns. The videos inform customers regarding the use, value, and lifestyle context of the offering to drive sales and increase website traffic.
The software helps automate the media buying process and provides analytics to optimize marketing video performance. Video marketing software is a subset of content marketing tools.
To help businesses create effective marketing videos for their target audiences, the tools give video creators full control of content and personalization. The videos can be interactive with calls to action, embedded links, forms, polls, quizzes, graphics, text, and animation.
Integration with CRM systems, and marketing automation software facilitate personalization, embedding brand content, scheduling availability and distribution, and help measure video performance and engagement.
Marketing videos can then be posted on social media, embedded on business websites, customer portals, and can be embedded or linked to in email campaigns and text messages. Video marketing software is used by marketing teams, video specialists and technicians, and digital agencies. Some video marketing software platforms host a client’s videos on their platform, others will use third-party, streaming, or enterprise video platforms for hosting.
Video Marketing Software Features
Features offered by video marketing software vendors typically include:
- Video builder (screen and webcam recording, advanced video editing, music and dialog editing, mobile compatibility)
- Embedded interactive elements (calls to action, links, forms, polls, quizzes)
- Graphics, text, and animation
- Customizable video player, thumbnail, logo & brand
- Video content management, reusable content, video repurposing
- Audience personalization
- Ad campaign integration
- Calendar Integration
- Lead capture, survey, customer response, feedback capture
- Distribution (video email, video messaging, social sharing)
- Video SEO
- Restricted playback options such as company domain limitations or age-related
- Integrated video hosting with guaranteed service level agreements
- Split A/B testing of personalized, targeted video
- Lead tracking, conversion analytics
- Analytics dashboard and metrics (viewer demographics, location, device type, unique view counts, downloads, retention and click-through rates, tracking performance)
- Integrations (CRM systems, marketing automation software, digital asset management software, content management systems)
Video Marketing Software Comparison
Before investing in a video marketing platform, consider the following key factors:
- Features and Skills: Video marketing software products offer many features. Different types of videos require different editing capabilities. What are the skill levels of the people producing the videos? Are they able to handle more sophisticated productions or are basic skills sufficient for your needs?
- Costs: The purchase of these tools is only the first step in creating a successful video marketing campaign. Understanding the goals and related costs of your video productions will help you evaluate this software.
- Integrations: Integration with existing CRM systems, marketing automation software, digital asset management software, or content management systems will allow you to take full advantage of what video marketing software has to offer. The integrations add intelligence, consistency, efficiency, and a wide range of resources for your video productions and marketing strategy.
Pricing Information
Video marketing software is usually offered as a software-as-a-service (SaaS) on a monthly subscription basis.
The pricing can range from $0 (i.e. free) for plans with very limited usage to over $2,000 a month for fully-featured products. Most entry to mid-level products range from $39 to $500 a month.
Pricing is primarily determined by the range of features provided, the size of the video library supported, and the number and scale of related system integrations. Enterprise-level products require obtaining a vendor quote. Free trials are often available.
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Frequently Asked Questions
What does video marketing software do?
What are the benefits of using video marketing software?
Key benefits of using video marketing software include:
- Improves marketing effectiveness – if “a picture is worth a thousand words” then a video exponentially increases the chances of successfully communicating your marketing message.
- Increases understanding of the product or service – It helps create product awareness, stimulates product interest, and accelerates conversions.
- Creates positive business outcomes – it can help boost sales, revenue, and traffic.
- Increases customer engagement – it can help educate customers and prospects, offer useful tutorials and troubleshooting help, and can build brand loyalty.
What are the best video marketing software products?
The top-rated video marketing products include: