Overview
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…
Great tool, great customer support. Great return on investment
Fast way to test our hypotheses
The perfect optimization tool
AB Tasty: Easy to use
No need for gut feeling anymore
MagnifiCRO working with AB Tasty has always achieved great results!
Great tool, easy to use, 100% recommend
Why we chose AB Tasty
A/B Tasty can help us to create better user experience
I like the tool but I need more assistance
Split Testing Review
Easy to work with & reliable.
AB Tasty Review
Great platform with a wide variety of features
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- a/b experiment testing (20)9.191%
- Conversion tracking (19)9.191%
- Traffic allocation control (19)6.262%
- Test reporting (20)5.858%
Pricing
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.1a/b experiment testing(20) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 10Split URL testing(13) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.6Multivariate testing(17) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 8.6Multi-page/funnel testing(15) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.9Mobile app testing(4) Ratings
Ability to run tests to optimize mobile applications.
- 7.5Visual / WYSIWYG editor(16) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 8.6Advanced code editor(6) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 5Page surveys(3) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 9.1Preview mode(7) Ratings
Preview your experiment before running it live on your site or app.
- 9Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 9Experiment scheduler(4) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 8.9Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 8.2Mutually exclusive tests(2) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.2Standard visitor segmentation(18) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 6.5Behavioral visitor segmentation(16) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 6.2Traffic allocation control(19) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 8.2Website personalization(17) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 7.3Heatmap tool(8) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 7.6Click analytics(16) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 8.5Scroll maps(8) Ratings
Scroll maps display how far down the page users scroll.
- 9.1Conversion tracking(19) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.6Goal tracking(19) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 5.8Test reporting(20) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 6.1Results segmentation(18) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.1Experiments results dashboard(7) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AB Tasty?
AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.
AB Tasty Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
AB Tasty Screenshots
AB Tasty Video
AB Tasty Integrations
- Adobe Marketing Cloud
- Crazy Egg
- Google Analytics
- Kissmetrics
- Webtrends Analytics
- Piano Analytics
- Mapp Intelligence, powered by Webtrekk
- Tealium AudienceStream now Customer Data Hub
- Woopra
- GoSquared
- Heap
- Commanders Act TagCommander
- Mixpanel
- SessionCam (discontinued)
- Contentsquare
- Mouseflow
- Clicky
- Comscore Ad Metrix
- WordPress
- PrestaShop
- Drupal
- Twilio Segment
- Slack
- Fullstory
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Magento Commerce Cloud (formerly Magento)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Advalo
- Baidu
- CNZZ
- Comscore
- Coremetrics
- Econda
- Eulerian
- Heap Analytics
- Matomo (formerly Piwik)
- Adobe Analytics / Omniture
- Universal Analytics
- Webtrends
- Yandex
- Ysance
AB Tasty Competitors
AB Tasty Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
Supported Languages | English, French, Spanish, German, Dutch, Polish |
AB Tasty Downloadables
Frequently Asked Questions
AB Tasty Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 10% |
Mid-Size Companies (51-500 employees) | 70% |
Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(89)Attribute Ratings
Reviews
(1-25 of 38)Powerful, Flexible & Really Easy to Use Tool
- Support: the CSMs (big up Eloise) are great, and support us a lot on different topics/aspects, which is not always the case for other solutions.
- Client-side: It is really easy to use, flexible, and there are no technical issues.
- The devs: the developers at AB Tasty are really reactive, and provide big support. Some of our AB tests are really complex, but we have never had any issues during the dev phase.
- Client-side: some modules/features need a bit of 'renewing'. For example, the WYSIWYG still looks a bit dated.
- IA: I would like to see if you might be planning to provide personalization based on an algorithm.
- No code AB Testing
- Personalization
- Integration with other platforms
- Reporting
- Data transparency
The perfect optimization tool
It helps us :
- To test each optimization before investing in dev
- To personalize our offer for each customer
- No limits - Unlimited tests
- The AB Tasty team - always available and always have a solution
- Code editor (HTML/CSS/JS) for quick fix or test
- The UI to implement a test
- Widget to quick adding message ont website
- Heatmap (but I know they [are working] on it)
- Page flow in the report part
- Session recording
No need for gut feeling anymore
I would definitely recommend AB Tasty for their software and their support!
- Support
- The variation software
- The ease of use
- If you have many different websites, it takes a bit of managing
- Number of experiments is unlimited.
- Experiments can overlap or not (I prefer not having overlapping).
- Widgets feature is great because you can quickly validate best practices.
- Google Analytics integration is fine but it requires code developing.
- Sometimes the information received is not accurate and they have to apply manual internal processes in order to fix it.
- Automatic insights about audience performance (ex. for an experiment running, giving info about public coming from Spain buy less).
- Running many experiments at once.
- Conversion knowledge into the company.
Less appropriate scenarios:
- Not having a development team (you can't make the best of the tool without implementing extra code).
- The price depends on traffic so for huge traffic projects, the monthly fee can be a barrier.
- It would be nice to buy the tool with a traffic limit and use it in as many projects as you like.
Great tool, easy to use, 100% recommend
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
A/B Tasty can help us to create better user experience
- Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
- Fairly easy to use, also people without development background can manage to do tests with the editor.
- Dealing with dynamic elements is quite complicated and usually requires developers help.
- We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
I like the tool but I need more assistance
- You don't require advanced skills
- UX is quite good
- Fast
- More features
- More assistance and training
Split Testing Review
- Graphs.
- Split Testing.
- The old graphs were better.
- More in-depth reporting.
AB Tasty Review
- Reports are easy to understand and interpret for both myself and clients
- Customer support is always very helpful and responsive
- They got rid of graphs which were an important part of showing clients' performance.
- Preview links should be able to be shown if you navigate to another page.
Simple, effective!
- Very intuitive
- Cool design
- Contact AB Tasty
- To be able to share the reports
- Prevent the Google bot from accessing the AB test in case of redirection
AB Delicious
- Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
- AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
- AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
- One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
- Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
- Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
- Consistently updating features and functionality.
- Does a real nice job with the reporting dashboards.
- Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
- Perhaps an improved folder and tagging system for easier organizing.
- Easy setup - Simple script insertion into site header.
- Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
- Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.
AB Tasty works great for our startup running on a SPA
- User-friendly interface
- Works well with single page application
- Customer support
- Never experienced a bug
- Reporting (they have been working on that)
AB Tasty, an innovative solution for successful websites
- Account Managers understand our needs and always listen to our technical or strategic questions.
- Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
- AB Tasty's interface is complete, intuitive and innovative.
- It would be useful to have more examples of winning tests in different industries, it is always inspiring.
- Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
- Simple one-tag implementation allows you to get up and running in minimal time.
- In-page visual editor allows changes to be made to the site without technical expertise.
- Dedicated account and technical support with impressive turnaround times.
- Strong segmentation and personalisation options.
- Huge range of integrations.
- Occasional glitches within the visual editor, especially with responsive content.
- Better debugging tools when testing experiments locally i.e. a preview environment.
- Occasionally when adding goals in to the reporting tool, they will not load immediately.
My experience with ab tasty
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.
- The account management and consulting support (our AB tasty consultant was really good).
- The simplicity of the tool (can be easily used by a non-developer person).
- Features (lot of advanced segmentation possibilities with the tool).
- New features ; new features available very, very often.
- Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great
- Simple AB tests with the wysiwyg
- Advanced personnalization campaign
- Improving incomes
Less appropriate :
- Very deep tests (like a whole layout change of a page)
AB Tasty has the best customer service
- A/B and multi veritable testing.
- Screen recording and targeting.
- WYSIWYG editor to create page variations.
- It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
- Creating reporting and targeting was probably the most difficult part for me.
AB Tasty - great start to AB Testing.
- Great for testing features that you want to build
- Great for doing quick iterations for feedback
- Great for learning the basics of AB testing
- The user interface is quite clunky and could do with some improvements.
- They could also do a better job onboarding customers with little experience.
- When you want to test functionality that it has prebuilt.
- Text changes and other image changes.
- Where there are several variants which you want to test and allow other parts of the organisation to self-serve.
- Complicated pages such as those behind a login are harder to do and should probably be done a different way.
AB Tasty, the best AB Tasting solution !
- Advisor
- Testing and reporting
- Increase the results
- To move some objects where we want
- Coutndown design
- To have all of social network logos
The best AB Test Saas out there!
- Simple interface, easy to use dashboard, reporting, editor and targeting options.
- Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
- Great support form the team to help mazimising efforts and tests.
- Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
- Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
AB Tasty - My conversion rate optimization assistant
- Multivariate testing
- Funnel optimization
- Content personalisation
- Increase the number of widgets in the widget library
Improve your conversion rate with AB Tasty !
I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.
We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests
We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.
- Easy to install
- Segmentation (lot of criteria available)
- Great support
- Need their support or a developer on your team if you want to do some complicated tests
- A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
- A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
- The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
- Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
- One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
- Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.