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What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…

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Recent Reviews

TrustRadius Insights

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various …
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Nice tool for A/B test

9 out of 10
April 18, 2023
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • a/b experiment testing (46)
  • Standard visitor segmentation (45)
  • Goal tracking (46)
  • Conversion tracking (45)

Reviewer Pros & Cons

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Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

Avg 8.3

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Avg 8.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Avg 8.5
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Server-side tests highest, with a score of 9.8.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.

User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.

Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.

Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.

Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.

Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.

Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.

Attribute Ratings


(1-25 of 74)
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Score 10 out of 10
Vetted Review
Verified User
I use Kameleeon to develop and execute strategies to improve user conversion rates, enhance user experiences, and drive revenue growth. I use both, the Web Experiment feature and the Feature Flag feature.
  • The graphic editor is really easy to use, even if you have no previous experience.
  • The results dashboard is really easy to interpretate.
  • Building tests is a step by step process that you can follow up easily.
  • Even though the graphic editor is easy to use, there is room for improvement.
It is perfect for running quick tests on e-commerce pages, you can build tests fast, launch them, and get results in a matter of weeks.

I find it less appropriate when you need a more complex experiment requiring a developer team.
Score 1 out of 10
Vetted Review
Verified User
We used Kameleoon Web Experimentation for A/B testing on company websites.
  • Comprehensive Privacy Consent Management
  • Poor UI/UX
  • Cumbersome experiment targeting
  • Poor reliability
  • Limited Visual Editor
  • Bugs in Code Editor
Our organization used Kameleoon Web Experimentation platform for a few months, but encountered many issues, including a case when platform changes unintentionally deployed all our experiments across every page. As a result, we discontinued its use due to concerns about platform reliability, especially for large-scale experimentation. Considering the challenges faced during our usage period we cannot endorse the platform.
Score 8 out of 10
Vetted Review
Verified User
Our digital marketing team relies on Kameleoon every day to approve our UX/UI recommendations, boost our conversions (especially lead generation), and experiment with personalization. This tool accelerates our time-to-market, facilitating our development planning. It enables us to refine our strategies efficiently, reducing technical constraints and optimizing our processes, for better overall performance.
  • The widget editor: easy to use, with a number of predefined templates. A time-saver for classic uses and last-minute testing.
  • Reliability of test results: At a glance, you know when a test is viable, and it's easy to monitor.
  • Reactivity of support and CSM: Efficient and regular follow-up with numerous use cases to maximize our test roadmap
  • Minor bugs: mainly with the graphic editor. However, these are usually resolved relatively quickly.
  • Test preview: Not very user-friendly, especially for multi-support and responsive tests.
  • Requires knowledge of JS/HTML/CSS for advanced tests
Kameleoon shines in personalizing user experiences, tailoring website interactions to user behaviors and demographic data to display targeted offers or adjust content. It's also ideal for optimizing lead generation pathways by experimenting with different layouts to enhance conversion rates and reduce drop-offs. Testing design changes to key site elements like navigation or layout to gauge their impact on user engagement and conversions is another strong suit of Kameleoon. However, Kameleoon is not designed for direct data collection from forms on its platform, requiring the use of third-party services for this specific functionality.
Erika Sentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
When it was announced that Google Optimize was sunset in 2023, our organization was searching for a performant, easy-to-use experimentation, and personalization platform that fit into our tech stack. After an extensive POC process, we decided upon Kameleoon as our platform of choice due to the ease of integration into our tech stack, lightweight snippet, and knowledgeable customer success team dedicated to our success. Kameleoon allows us to experiment on our Headless WordPress platform, Atlas, using a visual or code-based editor.
  • Dedicated customer success team.
  • Easy-to-configure experimentation platform.
  • Visual and code-based editor.
  • Product team receptive to user feedback.
  • Out-of-the-box integration with Segment.
  • Team change log to understand who made what changes.
  • Platform UX/UI is "clunky" and language used doesn't always make sense.
  • The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
  • Adding additional reporting tools is manual/easy to forget.
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon recently became our global experimentation tool. We deployed the solution across all our websites and have been using it to carry out our AB testing campaigns since then. It allowed us to unify all the AB tests undertaken by different teams within one main tool.
  • - The way we can customize admin accesses is useful for companies like us that have a lot of users across the world.
  • - The guided installation process allowed us to deploy the solution within dozens of websites quickly and without trouble.
  • - Easy integrations with third-party tools.
  • Add interface management details such as personalized view
  • mobile app to get results
Kameleoon is very good for running and monitoring our AB tests campaigns across our websites. It has a user-friendly interface and overall the solution seems very powerful and trustworthy. As our company is using Kameleoon for several countries, it is worth mentioning that it is easy to manage the diverse projects existing in our account
Score 10 out of 10
Vetted Review
Verified User
I'm the only one who use the platform. It allows me to maximize our conversion rate by improving the user experience and as a result, generate additional revenue.
  • With Kameleoon I can launch many impactful experimentation and display them to all users.
  • Thank to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
Kameleoon is really usefull to identify visitors who are about to leave and trigger an action that could retain them on our website. But also push our promotional ads.
Clément Richart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Kameleoon to setup promotional campaigns on our site (e.g. banners during sales). Indeed Kameleoon allows me to add or to change images on my website, for a defined time, very easily.I also use it to A/B test technical modifications we consider, and take the best objective decision after seeing the results.
  • Being able to activate tests and personalizations on my own
  • Launch an A/B test or a full personnalization (with their smart graphic editor or the code editor)
  • Hotfix a problem on our website before our developeers can deploy a fix
  • Product recommendation tool, AI-driven personnalization
  • The graphical editor would be easier to use if it was responsive
  • Kameleoon is cookie-dependant, so visitors who use ad-blockers may not be targeted
I often test changes of wording (quick wins) on the website and check if it's worth deploying on the website before passing it on to our web agency. Recently, I added product sliders to all our listing pages which increased our engagement rates. I also set up easily a retention scenario (pop-in for visitors with products in their cart if they're about to leave the website) which drastically improved our conversions. We also used Kameleoon to completely redesign some of our pages (e.g. product pages). I don't recommend it because we did all changes at once and the statistical results were then hard to read. We didn't know which change impacted the visitor's journey and how.
Score 10 out of 10
Vetted Review
Verified User
Nice optimization and personalization of UX and data stack integration. From marketers to developers, Kameleoon is used by the whole organization to perform A/B tests and personalization. Kameleoon helps us to optimize our conversion rate while complying with our high-security standards and to go beyond UX design by pushing the right content to the right people.
  • Kameleoon connects seamlessly to our data stack (analytics, CRM) through native integration or custom bridges.
  • It allows us to unleash the improved capabilities of our tools and gather more insightful data.
  • Collaborating with Kameleoon is easy with the simulation panel. We can manage multiple websites in a single interface allowing us to control what is being done on our various websites.
  • On react/angular environments Kameleoon's graphical editor becomes hard to use and might require coding even for simple a/b tests.
Kameleoon's flexibility and ease of use are highly recognized by all our business units whereas we're a wide company. It also allows our developers to build complexes a/b tests and personalizations in a friendly environment.
Score 10 out of 10
Vetted Review
Verified User
We are a webmarketing team of 3 people, and we use Kameleoon on a daily basis to launch A/B tests and personalization. Our main goal is to ease the customer journey on the website, increase the conversion rate, and challenge the UX/UI aspects. To do so, we use Kameleoon to create temporary banners and pop-ins without any code, thanks to the widget editor and the personalization module - we also do some A/B test on our pages such as : changing the color of elements, adding some text above a CTA, adding a CTA, changing the position of elements on the homepage and so on.
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
  • We don't have a lot of cons to report, the only one would be that it could take some time to be fully efficient on the platform (due to a lot of functionalities)
  • We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
  • The widget editor is intuitive and very easy to use, a lot of features are available without any code
  • The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
  • We strongly recommend Kameleoon !
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is used in different ways:
1) A/B testing to test different versions of our pages to increase engagement and conversions (we mainly use the AB test module to test the UX and UI of our site)
2) Personalization for customer journeys and justifying the right message at the right time
3) Urgentizations to prevent stress and increase our conversions
4) The widget editor to help us create campaigns without any coding skills. [Translated by TrustRadius Moderation Staff]

Kameleoon est utilisé de différentes manières:
- A/B testing, pour tester différentes versions de nos pages afin d'augmenter l'engagement et les conversions (nous utilisons principalement le module AB test pour tester l'UX et l'UI de notre site )
- Personnalisation et AI Personalization, Pour personnaliser parcours clients et justifier le bon message au bon moment
- Urgentisations, pour prévenir le stress maketing et augmenter les conversions
- Editeur de widgets, pour nous aider à créer des campagnes sans aucune compétence en codage [Original Text]
  • The support teams (consulting and technical) are really reactive and proactive which is much appreciated. Moreover, we organize regular operational meetings (twice a month) and more strategic ones during the year (to talk about the analysis, the experiments launched in the past months and the revenue generated thanks to the platform).
  • The way that the dashboards are built in Kameleoon is intuitive and allow us to launch many personalizations and urgentisations on our website by simply make some duplications and adaptations according to our offers.
  • We also really appreciate the product in a more global way because it's quite intuitive and easy to launch an experiment (AB test or personalization).
  • It could be better if the simulation panel could load faster on certain pages (but as we know it depends of our website loading / experiments) ; otherwise, the product (dashboard, use and intuitiveness) as the support (CSM and developer teams) meet our expectations. We recommend Kameleoon as an A/B test and personalization module.
Kameleoon is well suited for many all kinds of experiments, including Simple AB tests using the graphic editor and widget, so no coding skills are necessary. You can also do more complex AB tests with the code editor for technicians or the Kameleeon developer team. There are also a lot of customizations that allow us to orchestrate and prioritize them, which is quite practical when we launch several customizations simultaneously. [Translated by TrustRadius Moderation Staff]

Kameleoon est bien adapté à de nombreux types d'expériences, y compris les tests AB simples utilisant l'éditeur graphique et le widget, aucune compétence en codage n'est donc nécessaire. Vous pouvez également faire des tests AB plus complexes avec l'éditeur de code pour les techniciens ou l'équipe de développeurs Kameleeon. Il y a aussi pas mal de customisations qui permettent de les orchestrer et de les hiérarchiser, ce qui est assez pratique quand on lance plusieurs customisations simultanément. [Original Text]
Carima Ayed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used by our Marketing and Digital teams to improve our users' experience on the website. We're gradually increasing our usage in the perspective of continuous optimization of our home and product pages. We're currently focusing on quick wins to generate more leads. Kameleoon helps us to adapt our website continuously to the customers' needs and is complementary to our IT team since we can divert the performing A/B tests to 100% of our traffic before the changes are actually developed on the production website.
  • We have a dedicated CSM who knows our strategic issues and can advise us on relevant AB test ideas. A pool of service days is included in our contract, which allows us to easily delegate the development of our tests to their professional team. The results page is intuitive and provides rich data visualization. It is possible to go further in your analysis thanks to the filters and breakdown options.
  • The graphic editor's capacity is limited, although most of it can be overcome with code. It can sometimes take time to get significant statistic results if you are testing on a restricted segment with a small targeted audience.
Kameleoon helped us redesign our strategic pages, such as our product pages, so they are as efficient and lead-generating as possible. The segment builder is complete and rich and makes it possible to personalize the website according to the visitor's navigation or profile, even though it may be difficult to handle at first.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used by the digital team and more specifically by me. It allows us to: <br>- improve visitors' experience with the graphic editor (in that way we are autonomous and don't need to ask our IT team or Kameleoon team); we can push the modification to 100% of our traffic. <br>- test changes on our website and then take the best decision according to the results.
  • One of the strenghts of Kameleoon is the quality of their support. Indeed we have a dedicated team (Customer Success Manager, Technical Account Manager & Team Leader) that helps us on every topics: result analysis, use case identification / roadmap but also test developments.
  • Moreover, the tool is intuitive and allows us to launch experiments on our own.
  • For complex experiments we need support because we do not have coding skills but we can rely on Kameleoon teams.
Kameleoon is well suited when you want to A/B tests different elements on your website and analyze visitors' conversions / behaviors. Indeed, when analyzing the results we are able to breakdown them with different information such as Custom Data, visitors' characteristics, ect. Moreover, if we want more details we can also link our experiments to others tracking tools such as Contentsquare, GA and many more.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we can test it with Kameleoon. It's also used as patch on the website for some minor developments that are urgent and can't be handle by the IT team.
  • A/B tests
  • Personalization
  • follow-up with the account manager
  • widget editor
Kameleoon is a nice tool to use to do personalization and A/B test on the website according to visitor behaviour. Also, the IA part is interesting to use and to learn from. thanks to the widget editor it's possible to build your own pop-in, banner, chatbox even if your not into coding which is a nice thing and allow to be more autonomous.
Chloe ALMON | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our main objective on the site is to generate qualified leads, not done by forcing the visitor but by convincing him. We therefore put up a whole logic of optimization of the site to address the visitor in the best way along his purchase journey which extends over several weeks. With Kameleoon, we can use very specific targeting criteria on our personalizations that integrate artificial intelligence, which is the base on which we build our lead generation strategy through experimentation.
  • The team's 'experimentation-oriented' mindset really allows us to project a roadmap of challenging tests in line with our market. It really is a trustful collaboration that we have with them. The intuitive aspect of the product knowing how many complex features it offers also is a huge asset.
  • We rely on Kameleoon's technical teams to develop our more complex use-cases and we encountered situations where as the development goes, scenarios we thought were out of the case now have to be taken into account in order to fully perform our experimentation upon visitors. Result of that being delays in the launches.
Recently I could have gone for a lack of widgets templates but 3/4 months ago they released a new tool within the platform addressing this issue. A full widget editor with templates and custom integrations. However we still haven't tried it at our end.
Cindy Calloc'h | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The tool is used by our Digital Marketing team to test hypotheses in order to improve UX and thus increase conversions.
  • We are really happy with Kameleoon support, particularly with their Consulting (CSM) and Technical (dev.) teams which are very reactive to our requests.
  • Moreover, it's really easy to launch an AB test with their very easy 4-steps process to finalize an experiment.
  • Finally, we also really appreciate the way to read and analyze our experiments into their results dashboard. Indeed, it has been designed to be both easy to read and very detailed.
  • Nothing so far, the tool and support meet our expectations.
Kameloon is the perfect tool for optimizing your site. It allows you to test your intuitions and measure the impact.
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Experimentation has played a major part in FNAC's digital strategy for the past 5 years. Testing is now well-established and systematic. We have rethought our organization with the diffusion of the culture of experimentation, which became concrete with the implementation of the Digital Factory. We leave the responsibility of its testing strategy to each squad. As a result, several employees use the solution even though I remain the referent for testing topics.
  • The scalability of the solution you can do an easy AB test thanks to the graphic editor and much more advanced experimentation thanks to the feature flag.
  • The tool centralizes all our CRO optimizations, from Full stack to Personalization and Feature experimentation.
  • The easy connection to the tools of our digital ecosystem such as Google Analytics, Adobe, and Contentsquare.
  • The clear results pages.
  • The great support of our dedicated Kameleoon.
  • The functionality of rights management for different users could be enhanced.
  • We lack a more advanced management of rights by module: client-side, feature experimentation, server side.
Kameleoon is particularly suited for scenarios around AI and feature experimentation because it’s their main differentiating factor from other solutions.
Gary Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Scentsy has multiple sites that mostly have the same structure. Kameleoon allows us to easily test our ideas accross multiple website by making the change on one domain and applying them on the other site by simply playing with the targeting options.
  • Thanks to the graphic editor you can easily make change to website with limited CSS/JS knowlege
  • The integrations allow you to leverage the power of other tools to add depth to your analysis and personalize targeting
  • I haven't experienced any downsides or negatives to Kameleoon. The application itself, as well as my interactions with the company representatives have been a pleasure!
Kameleoon is suitable for:
Test optimization ideas (copy, element position and style, URL redirection).
Personalize visitor experience with no code thanks to multiple native criteria (new/returning visitor, device type, acquisiton channel etc..)
Leverage data from other tools
Targeting visitor attributes for tests

Kameleoon is less suitable for:
Detail analysis of visitors behavior as they don't provide heatmap, session recording etc...
February 09, 2023

Extremely supportive

Score 10 out of 10
Vetted Review
Verified User
We have been looking at Kameleoon as a potential addition for the Vue Storefront ecosystem. We wanted to create an integration for it, be able to connect it to our e-commerce frontend and offer it to our customers. My contact with the Kameleoon team has been at the very beginning of the path, they've helped me to find out more about their product and assisted afterwards.
  • Scheduling meetings very fast
  • Making you feel taken care of
  • Communicating things clearly
  • Kind attitude towards partners & customers
  • I'd like to see them to have more customers. Really.
We were working with Kameleoon for a short while. After we have expressed an interest in integrating with their product, they have scheduled a meeting to tell us more about it. They were definitely quicker and more helpful than their competitors we contacted at that time. They've also offered their help afterwards and have been one of the most supportive teams I've ever worked with - answering all of our questions, suggesting additional meetings and making us feel taken care of.In the end, our cooperation didn't last long (because objectives in our company have changed). Despite that, I wanted to leave this review so that everyone knows Kameleoon has an outstanding support and working with them is a pleasure. The experience has been so good that I literally feel bad about not having worked with these guys for longer and I hope it will happen in the future.
Score 10 out of 10
Vetted Review
Verified User
We have been working together for several years now. We rely on the Kameleoon team to help us execute our optimisation strategy. We have a strong relationship and communicate nearly on a daily basis, which allows us to launch several personalisations and tests each month. We operate personalisations as well as classic A/B testing experiences to optimise the performance of our sites and increase the conversion rate of specific KPIs. This constant improvement of the user experience on our site is fully part of the group strategy and we; therefore, share this data with other departments at Renault.
  • The dedicated team at Kameleoon is efficient and trustworthy.
  • We rely on them to take care of the development and integration of the experiences, which allows us to delegate the operational part in order to focus on the roadmap.
  • The team provides guidance on the projects already active on our sites that might require updating and optimisation, so this relationship is really consultative.
  • Prioritizing all the projects we are working on can be challenging at times.
  • Because we are launching experiences at a high rate, we have to be flexible with the priority order.
  • Sometimes, some experiences are delivered before other ones that have been in the works for a longer time.
One of our favorite capabilities of Kameleoon is that it allows us to customize the user experience by applying modules / widgets that blend into the site as if they were originally a part of it. Kameleoon makes the configuration of these experiences very easy, too.
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is purely used by us for AB Testings. Our short term goal is to multiply quick wins with quite simple, easy-to-create experiments. In the medium term, we aim at deploying more complex tests. The objective being to help our client generate qualified leads among its site.
  • The graphical editor is an undeniable asset for designing AB tests without code. It's possible to modify, add or delete any element of our site in a few seconds. The segment builder also is effective as it allows you to target visitors according to precise variable criteria and combine them! We both use this segmentation and the traffic distribution tool to limit the exposure of our tests to a handful of visitors while in the first phase! But we usually expand it if the results are good, proceed step by step.
  • When starting in AB Testing it is necessary to have some knowledge in order to understand how to proceed in the tool (configuration of segments, distribution, goals...). Our dedicated CSM was there to onboard us on the tool so that we could become autonomous but having already some experience in AB Testing will save you some time.
Kameleoon is an easy-to-understand management platform. You easily manage your segments, your tests, your sites, your KPIs and so on... Building segments is very accessible while KPIs configuration can be a bit more meticulous.
Oria Keïta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Although we use the solution regularly, it turns out that we have been gradually increasing our usage lately. The market is indeed evolving rapidly in favor of electrified vehicles and thanks to its artificial intelligence algorithms, Kameleoon allows us to identify visitors' appetite for this market. This allows us to push personalized experiences according to the visitor and the objectives.
  • As far as the advantages are concerned, given that we delegate the majority of our experiences to Kameleoon, I would say that the support offered is a real asset. We have a customer success manager dedicated to our account who knows the automotive market and helps us set up relevant customizations for this sector. The relationship we have with the team is very good and is a significant advantage for me.
  • We are constantly focused on generating qualified leads on our site. The fact that we use Kameleoon is the primary reason for this. As a result, it took us some time to analyze the results meticulously across all experiments. We've since asked the team to provide us with a customized monthly report that makes it easier to read the results and share them within our organization, and this is much better for us.
Thanks to its AI solution, the tool is very useful to segment our visitors regarding any imaginable objective, on the other hand it requires to have a certain amount of traffic on the site in order to be able to give reliable results.
Johanna Brasseur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At Cegid, the team uses Kameleoon on a daily basis with the aim to generate more leads through our website. In order to do so, we developed among classic personalization campaigns some use cases that are based on Kameleoon's AI. This allows us to specifically address visitors with a high propensity to convert and offer them each an individualized journey, -- all of this without degrading the experience of other users visiting the site. Being able to segment the incoming traffic through AI has been the key to generating powerful personalization strategies, eventually raising our business conversion results.
  • It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
  • Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
We definitely believe that Kameleoon helps us garner more leads, and the data confirms it. I would rate it 8/10.
Score 10 out of 10
Vetted Review
Verified User
We’re a best-in-class amateur esports league for high schools, providing services to organize teams, schedule matches, and track stats for esports. We run server-side and client-side tests and use both the code editor and the graphic editor. We usually prefer running quick front-end tests using the graphic editor because they don’t require help from our developers. We’ve been using Kameleoon to optimize our lead gen efforts and, specifically, aiming to improve our conversion flows for getting players enrolled into leagues each season. We’re currently testing to see what referral incentives are generating the most registrations. The graphic editor makes it very easy to swap out the images for incentive variations. And Kameleoon’s integrations with Segment and Heap make server and client-side testing easier and more impactful.
  • Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
  • With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
  • Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
  • Non-developers can easily work with the platform.
  • Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
We recommend this tool for teams looking to save on development cost. If you have a dedicated development team to conduct product experiments, then you may not need Kameleoon.
Score 10 out of 10
Vetted Review
Verified User
Our marketing and digital teams use the solution daily. Our dedicated Kameleoon consultant gives us the keys to running relevant A/B tests. Like most e-commerce websites, we face ROI issues. Our main goal with the Kameleoon A/B testing platform is to understand user experience and conversion and validate UX hypotheses before our IT team implements them.
  • High-quality consulting support
  • We really appreciated the boarding plan (Kick-off, training, roadmap, support team...)
  • The lifecycle plan has been perfectly deployed and we have already run many interesting tests
Product pages, UX optimizations
Score 10 out of 10
Vetted Review
Verified User
Kameleoon has been used daily by our digital team for 6 months now. We're mainly using the solution to boost our leaflet requests and promote some key events, like our 'meet the school' days. We need to be reactive and to divert all the traffic on out-performing variations such as subscription pop-ins, countdowns, etc... Currently, we are developing our websites in new geographical areas, and Kameleoon is particularly helpful to continually improve UX and increase conversions.
  • The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
  • Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
  • It may also be quite long to get some significant statistical results for tests with restricted targeting.
Kameleoon is very useful to push some ad-hoc actions, such as countdowns and registration pop-ins for specific events, in an autonomous way. Some technical skills to build more complex experiments are required though, but the consulting and technical teams are willing to help.
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