Filter Ratings and Reviews
Filter 173 vetted VWO reviews and ratings
Reviews (1-25 of 99)
April 04, 2019
Multivariate and A/B Testing Done Right
We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
- VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
- The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
September 10, 2019
VWO - the best decisions for your site.
We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
- Insights
- Tools
- Interface
- Reporting
- Functionality
- Training
June 04, 2019
Recommended for websites with high volume traffic
We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
- 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
- I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
- The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
- Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
- For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
- Would be great to also cater for low volume traffic in running tests.
April 12, 2019
VWO: The tool you never knew you needed.
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
- A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
- Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
- Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
- Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.
- On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
- Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
- A/B tests give us vital information on if an idea really does work or not.
- As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
- Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
March 01, 2019
VWO is an easy to use platform for CRO
VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
- The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
- This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
- If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
March 01, 2019
Great user insight and conversion optimization tool
VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
- When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
- VWO offers the ability to keep long term track of the performance of your goals.
- I can easily identify recordings of users that dropped out of a funnel and watch those.
- There is live chat to get support, with great response times and which is very helpful.
- You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
- You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
- The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
- I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
- Good reporting tools.
- Easy to use UI, you don't have to be a developer.
- Reasonable pricing.
- Any advancements on the split testing are also welcome.
- Integration with Formissimo would be beneficial!
We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
- VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
- Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
- Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
- Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
- Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
February 23, 2019
VWO is great for well defined tests
We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
- Rapid deployment of tests outside the normal development cycle.
- Relatively affordable pricing.
- Perhaps, streamline multi-device/browser QA process.
- Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
- Great customer service and support.
- Easy to use testing tool.
- Clear and simple reporting of stats/data.
- There is a lot to the tool that can add confusion.
- Lots of guides that sometimes are confusing too.
- Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
February 20, 2019
Much better than Google Optimize!
VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
- Simple to create very detailed multivariant tests.
- Good heatmapping and scroll depth software.
- Easy to understand results and reporting.
- Faster support.
- Simplified segmentation.
- Easier to use form testing tools.
February 19, 2019
VWO is a great fit for our company!
We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.
- Nice data reporting.
- Easy step-by-step instructions to set up your tests.
- Easy to collaborate on tests other people on your team may have set up.
- We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
- Date range on data reports.
- Download screen recordings.
February 19, 2019
VWO -- Great for small companies and teams
We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.
- Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
- Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
- A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.
- I think the UI could be a little more modern. At times, it can be touchy.
- I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
- I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.
February 19, 2019
Great tool CRO from A/B to Z ;-)
VWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.
- Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
- Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
- When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.
- It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
- We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.
January 16, 2019
Great pick for getting up to speed quickly with AB testing
VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.
- Intuitive interface. Relatively easy entry level for creating experiments
- Excellent support. Fast response times and explained in a clear way
- Comes with a one-month trial version. Easy 'plug and play' - like implementation
- Improve documentation and troubleshooting for Google Analytics integration
- Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI
November 16, 2018
Why we have used VWO for many years
VWO is being used by the marketing department to test websites in different countries that Laudius is active in.
We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.
- Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
- Support is very good; we always get a fast and in depth response.
- The VWO editor is intuitive and is often easy to use
- Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.
November 12, 2018
VWO is by far the most advanced tool for A/B testing
We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functionality to perform tests using the inbuilt editor to make small design or text changes. It helps us decide which idea leads to more conversion and which one doesn't work.
- A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
- Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
- Funnels and Goals. You get clear details of what steps people take to reach the end goal
- The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.
November 12, 2018
VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms
We currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.
- Easy Set Up
- Easy Modifications
- Fantastic Support
- With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
- Better flexibility with 3P design integrations (to test their effectiveness)
- Being able to see test elements in various screen sizes
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
- Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
- Easily links with GA for accurate analysis
- Heatmaps are included which allow you to see differences between test variations
- Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
- Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
- The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
- Integration with more tools, such as Hotjar, would be very handy
March 01, 2019
Just an honest review about VWO
It is currently being used by CRO and UX department, it's main focus is to AB test.
- Allows split testing
- Allows any traffic split
- Allows segmentation
- Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
- The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
- Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
- Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
- MVT testing is too complex and in many ways impossible to actually execute.
February 20, 2019
A good enterprise web analysis package
It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.
- Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
- Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
- Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
- I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
- Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
- Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
We use VWO for A/B testing smaller features on site (e.g. hiding some text) and split testing with larger features (e.g. layout and image changes). It's primarily used by engineering currently, but we are trying to move priorities to product and marketing (with some constraints) for the majority of tests.
It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.
It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.
- General overview of which test variation is doing better
- Simple A/B and Split URL tests
- Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
- UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
- Bugs with the visual editor and preview mode (having to refresh the page until it works)
- More complicated tests (which may involve mechanics specific to certain companies)
November 17, 2018
VWO: Easy to realize big improvements on your website
VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?
- Heat maps
- Easy set up of A/B tests
- Easy implementation of the tool
- Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
- Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
- Exporting of the made heat maps into images.
VWO Scorecard Summary
Feature Scorecard Summary
About VWO
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
Categories: Heatmap and Session Recording, A/B Testing
VWO Screenshots
VWO Integrations
WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla
VWO Competitors
Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target
Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| TESTING | Get a Demo | The classic VWO A/B testing solution |
| CONVERSION OPTIMIZATION | Get a Demo | The all-in-one platform for all your optimization needs |
| ENTERPRISE | Get a Demo | Customized solution with advanced AB testing and conversion optimization capabilities |
For any additional information about pricing and plans, visit https://vwo.com/pricing/
VWO Support Options
| Free Version | Paid Version | |
|---|---|---|
| Live Chat | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Phone |
VWO Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |