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Score 8.5 out of 100


What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze,...

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Recent Reviews

VWO at use!

7 out of 10
March 05, 2022
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Popular Features

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  • Multivariate testing (8)

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The classic VWO A/B testing solution


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The all-in-one platform for all your optimization needs

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  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Visual Website Optimizer Explainer Video
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Features Scorecard

Testing and Experimentation


Audience Segmentation & Targeting


Results and Analysis

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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

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VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Competitors

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
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(1-25 of 105)
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Score 9 out of 10
Vetted Review
Verified User
As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals and understand what messaging drives better conversion rates.
  • Duplicate pages to run A/B tests
  • Set clear success criteria for tests
  • Quickly in-app editor to make simple changes on pages to test variables
  • Test tagging
  • Test categorization
It's excellent for making no-code changes in landing pages to test variables like a copy, color, and button placement. It empowers users to set up and tests independently and validate hypotheses without technical help. It's not suited for guided usability tests.
Ernie DeCoite | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We used VWO for landing page testing and customization as an agency on behalf of our clients. VWO was easy to implement and easy to use. The subscription allows for unlimited experiments and customizations which is nice. The WYSIWYG editor makes setting up tests and customizations easy. We used it for two years.
  • Landing page experiments: A/B, multi-variant, etc.
  • Landing page customizations.
  • Visual Editor doesn't work great with all sites.
  • Integration with Google Analytics.
Landing page testing, Conversion Rate Optimization, and Customization. That's pretty much it in a nutshell. Essential parts of the marketing playbook. VWO does a pretty good job with all three. If you are dealing with particularly big sites with lots of traffic and want to be running many experiments at a time, then the free Google Optimize isn't necessarily well suited. The biggest advantage that VWO offers is the ability to run unlimited experiments etc at a price point that is much cheaper than the price for Optimize in Google 360. It's just as full-featured at a significantly lower price. If you're running on a smaller scale, then the free Google Optimize product makes more sense.
March 05, 2022

VWO at use!

Score 7 out of 10
Vetted Review
Verified User
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying the underlying front-end code for each test. It really consumed our front-end development resources and debugging live was a pain. Google Optimize didn't cut it because of SSR issues.
  • Editing A/B tests in the front end with a GUI.
  • Running multivariate tests.
  • Showing the significance of results using a Bayesian model.
  • User management.
  • Credits usage between teams. There is no way of allocating the credits between teams.
It was really useful to improve our test deployment. What wasn't that good in my opinion was the rendering times after running the tests. That is because the tests weren't run in the backend but in the front thus effecting loading times. The two options were either blocking the whole page rendering on having a blink.
March 03, 2022

VWO is the way to go

Score 10 out of 10
Vetted Review
Verified User
We use VWO to address pain points on our site, such as UX shortfalls, design changes, and functionality improvements. We've used VWO for over a year and have run close to 100 tests, some to 100% of traffic in the interim before they're fully implemented.
  • Design updates.
  • Functionality Improvements.
  • Providing detailed data.
  • Further data tracking (currently first click model).
  • Reporting possible issues.
  • Communicating changes in a test (i.e variation 1 and 2 swapping winning status).
VWO can be powerful to build upon existing functionality and improve designs & functions. However, it is dependent on what is already there, it cannot create new functionality. For example, we ran a test on search pages and wanted to show 48 products at a time, but because our next amount per page was 50, we had to settle for 50.
Score 9 out of 10
Vetted Review
Verified User
It was a pretty great tool that provided more analytics options that optimized. It was easy to set up simple A/B tests.
  • A/B tests on homepage.
  • Tests can be scheduled to run at a particular time.
  • Additional service for pop up messages.
  • Ability to move components up/down for a test.
  • A lot of bugs on PDP pages.
  • Some software, while good, looks outdated.
  • They can make their contracts more flexible.
It is great for running a simple A/B test on a homepage. If you have several homepage heroes on an HP you can test which ones are more clickable and viewable by running a test. They have great heatmaps that show what are the most clickable, popular spots on a page, scroll depth, etc. It was hard for our company to get out of a contract with them, they were charging big fees for ending the contract early so that part was not great.
Aaron Wallace | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are very happy we started using VWO when we did. Their platform has been great and very easy to use and implement. We wanted a great platform for A/B testing and conversion rate optimization and decided on VWO after doing a lot of research. Very happy with our decision.
  • A/B Testing.
  • Conversion Rate Optimization.
  • Pricing.
  • Access to features.
I believe that VWO is well suited for already successful e-commerce businesses that are needing help with conversion rate optimization and A/B testing. I do not believe it is appropriate for small businesses that might not have a full grasp of their online sales and how conversion rate optimization works.
Score 8 out of 10
Vetted Review
Verified User
We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
  • Insights
  • Tools
  • Interface
  • Reporting
  • Functionality
  • Training
VWO is great for anyone who has a website and needs to test different options before making a real business decision. It helps educate the marketing team on what works and what doesn't. It is less appropriate for teams and organizations that do not want to test different options and need a stable consistent site.
Score 5 out of 10
Vetted Review
Verified User
We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
  • 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
  • I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
  • The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
  • Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
  • For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
  • Would be great to also cater for low volume traffic in running tests.
Definitely better for high volume traffic. And probably not ideal for low volume traffic.
Score 8 out of 10
Vetted Review
Verified User
Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
  • VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
  • VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
  • The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Score 10 out of 10
Vetted Review
Verified User
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
  • A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
  • Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
  • Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
  • Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.
  • Online training
  • Self-taught
VWO support is honestly one of the best customer support setups I've ever worked with. All of the customer support reps are extremely knowledgeable about their product and how it applies to my website. My tickets are answered quickly and professionally, often giving me just the trick to do what I want to do with a short bit of code, or notifying me of a part of the VWO admin that I haven't used yet. VWO customer support is great.
Score 8 out of 10
Vetted Review
Verified User
We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.
  • On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
  • Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
  • A/B tests give us vital information on if an idea really does work or not.
  • As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
  • Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your service/product better.
Joseph Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
  • VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
  • The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Score 7 out of 10
Vetted Review
Verified User
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.
  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.
Dominic Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
  • Good reporting tools.
  • Easy to use UI, you don't have to be a developer.
  • Reasonable pricing.
  • Any advancements on the split testing are also welcome.
  • Integration with Formissimo would be beneficial!
I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!
Kevin McLallen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
  • The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
  • This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
  • If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Michel Zurkirchen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
  • The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
  • I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
Score 7 out of 10
Vetted Review
Verified User
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
  • Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
  • Easily links with GA for accurate analysis
  • Heatmaps are included which allow you to see differences between test variations
  • Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
  • Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
  • The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
  • Integration with more tools, such as Hotjar, would be very handy
VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.
Score 2 out of 10
Vetted Review
Verified User
It is currently being used by CRO and UX department, it's main focus is to AB test.
  • Allows split testing
  • Allows any traffic split
  • Allows segmentation
  • Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
  • The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
  • Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
  • Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
  • MVT testing is too complex and in many ways impossible to actually execute.
It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.
Megan Lattanzi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
  • VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
  • Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
  • Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
  • Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
  • Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
  • It's good for basic testing and tracking page engagement.
  • If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.
Score 9 out of 10
Vetted Review
Verified User
VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
It can be quite tricky to implement tests when you don't know JS.
Brian Toomey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
  • Rapid deployment of tests outside the normal development cycle.
  • Relatively affordable pricing.
  • Perhaps, streamline multi-device/browser QA process.
  • Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.
February 22, 2019

Our VWO review

Mark Harding | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
  • Great customer service and support.
  • Easy to use testing tool.
  • Clear and simple reporting of stats/data.
  • There is a lot to the tool that can add confusion.
  • Lots of guides that sometimes are confusing too.
  • Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
Score 8 out of 10
Vetted Review
Verified User
VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
  • A/B testing in a way that does not require changes to the website instance itself.
  • Heatmap testing with minimal negative impact on load times and performance.
  • Specific user recordings for more information when desired.
  • We still have to rely on Google Analytics for a lot of user data and tracking.
  • No good way to connect to Google Analytics goals and funnels, so there are redundant options.
  • Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.
February 22, 2019

VWO review

Score 9 out of 10
Vetted Review
Verified User
In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
  • Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
  • It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
  • Ability to send preview links and QR codes of test variations.
  • The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
  • The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
  • Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
This is a great tool to use if you are wanting to change something on your site, but want to make sure it is the best thing to do for the user. You can use this tool to track user conversion and engagement on the website to track the success of the changes you are made. Although, if the changes are quite large on the page/site, it may not be appropriate to do this on VWO, as it can break and cause more issues on your site. For instance, major changes to the page, such as new navigation, may be too big for VWO.
February 21, 2019

cheap option

Score 7 out of 10
Vetted Review
Verified User
This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
  • Very communicative.
  • They come up with great ideas on their own.
  • Easy tools.
  • Great reporting.
  • They try to push their ideas on you instead of learning your brand.
  • Time zone differences (based in India) make it difficult at times.
They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.
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