TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/0I/2D/LB25RQ82W2PF.PNGWingify Pvt LtdGood features, some bugs, suffered from lack of adoption in our organization2018-09-18T13:37:04.367ZWe have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.,Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.,Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.,5,Tt had neither a positive or negative impact. there was interest initially but after we could not use it when running campaigns on display networks. We had an adoption issue and could no longer justify the cost.,We could not use them. They would not load a majority of the time.,We did use this to confirm suspicions about how users interacted with our pages. This was a benefit to solidify an approach.,We did not take advantage of this feature. We used amplitude for this functionality.,Thomas (TJ) TateSolid Testing Platform2018-09-17T15:18:24.745ZThe basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.
A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.,Test set up is a breeze and settings are presented in a thought out sequence.
Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
Our customer success manager is always available for meetings and proactive in his advocation for the platform.,Observations currently (9/14/18) don't support outside domains.
Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.,8,We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.,Heatmaps are probably the weakest observation tool from the rest of features in VWO - we've been able to identify extremes of where clicks happen, where they don't, and where clicks happen where no link exists. That is the extent of it.
Scrollmaps have been more important, as they show "heat" of percentage of visitors that reach a certain length down a page. Our site has lots of content that we prioritize on the page but ultimately want to have impressions for all sections. VWO has allowed us to test for "scrollability" of designs, ensuring that visitors consume the content we put on our sites.,With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings is that it is anecdotal and part of a small sample, so we need to pair the tool with other methods of analysis to get a full picture.Hovhannes MkhitaryanA cost effective tool with strong potential for increasing incremental revenue and learning about your customers.2018-09-17T15:09:18.766ZWe're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.,The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.,We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
Adding more personalisation features to the tool would be very beneficial.
Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.,8,After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.,As our website checkout is dynamic, we haven't used this feature a great deal, however it has helped prioritise areas of testing for some pages on the website and has given an indication of how customers interact with page elements such as buttons and prices.,Recordings can be quite time consuming to review, however they're essential in understanding individual customer journeys, how customers interact with our site and identify sticking points in the journey. Recordings are one of our main areas of research for suggesting new theories and building tests.,We haven't used form analysis a great deal just yet, however we see the potential in this feature. We've used it to identify entry fields where customers hesitate and to test improved version of the forms for increased conversion rate. I see this as being an essential tool for those looking to increase leads in a lead generation website campaign.,Ricky MarshallOur all-in-one insight and testing platform of choice - could not live, or work, without it.2018-09-14T17:45:44.003ZVWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.
With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.,Integrated features and benefits between insight based tools and variate testing
Great UI for what is a pretty complex system
Really good support team, quick to answer and always find a solution,Auto report on activity, unless I'm not aware of this feature my reports are created manually
Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
Usage reports, a weekly or monthly report emailed from the platform on our usage stats,9,Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business,Heat map benefits:
• Validate engagement with pages and patterns across our products and services, if a pattern is low on engagement and it is key to user needs and goals we can pinpoint this issue and conduct further research to find out why
• Observations from heat maps feed directly into split testing, in the heat maps we make observations, and these observations become hypotheses for tests, and from these tests we are able to solve problems more quickly and more safely.,Some of our content is very long, we have observed that users do not scroll or engage with content past certain points on the pages which is great insight, though we do not know at what speed these behaviours occur.
With screen recordings we are better placed to understand the behaviour in these situations:
• Are the users slowly consuming the content (reading) to a certain point and then making a decision on next steps?
• Or, are the users quickly scrolling to certain points on the page before making and actioning their next decision?,We rely on contact forms as a primary conversion point across our products and services, as a result form analysis is extremely important to monitoring and improving on our CR.
With this capability we are more confident and comfortable to analysis, identify and report back on specific form elements and interactions that are impacting the user and ultimately the business.,Crazy Egg and OptimizelyChristian BettsVWO, The Complete Package.2018-08-24T21:53:22.743ZVWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance. We have several hundred stores spanning 40 brands, so in order to properly diagnose conversion rate performance, we decided to create a small group (like the S&P 500), and measure them. VWO helps us optimize conversion rates.,Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage.
Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is.
A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.,A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.,8,We've redesigned several pages as a result of A/B testing that I conducted. It's hard to judge the overall ROI because there are so many factors across our platform. But we can say with confidence that conversion rates on buttons such as "Add to Cart" increased as a result of our testing.
The leadership team fought against the idea of the survey data for some time. In their mind they had already talked to the end user, so it was a waste of time. One nice thing about VWO is how easy it was to build these Surveys. Because of the speed of implementation, I wasn't blocked from creating them, and we managed to learn many useful things from the results. A great example, is that our user's #1 request on the product page was for better images. We had suspected this, but VWO allowed us to quantify it with qualitative feedback.
Best ROI was probably finding the difference in funnel data between our old platform, and the newly released platform. By seeing that we had a higher drop off on the catalog pages on the new platform, we were able to target that area for diagnosis. Ultimately, the results here are related to bullet point 1.,The heatmapping software is great. Unfortunately we have a programmatically created catalog structure with millions of pages. Because of this, it's hard to gain insights over inner pages. For example, if I want to see how the Catalog Assembly pages are doing, I have to try to find one with enough traffic to gain heatmap insights from. The problem is, we couldn't very easily find these.
I don't know how this might be done, but maybe you guys can find a way to create an aggregate view for pages that have a matching regEx string. It would be nice to be able to see how all of the pages are performing together, even if it is less than ideal.,This answer is similar to the last answer. We had already done this kind of research on Hotjar, so we already had inclinations of our users pain points. Similarly, we had a difficult time targeting specific pages to watch videos with, and ultimately, by the time we switched to VWO, we did so so we could make inferences with data, and not recordings.,Unfortunately the engineering team has decided to strip all tracking scripts from our checkout pages, so we are not able to use form analysis at this time. Looks neat though!,Justin Castaneda
Unspecified
VWO
128 Ratings
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