Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.,VWO is pretty easy to implement on websites and doesn't require a heavy technology lift The VWO interface is pretty intuitive and let's non-technical users make variants for testing The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not,VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms) VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant,8,We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).,We have benefited from the capabilities mentioned and been able to increase click through rates and conversion rates on our websites. The key for us to getting benefit from VWO is having more simple and more easily implemented tests instead of trying to use VWO to replace the need for development. Simple/Moderate tests are great. Advanced tests may require a different tool or approach.,Our marketing team has benefited from the segmentation functionality in VWO by allowing us to target mobile users and desktop users with different tests (instead of just relying on responsive web design). We have also been able to target only users coming from a specific campaign by using standard source, medium, and campaign parameters which are used by other analytics platforms.,The VWO WYSIWYG editor is a great tool for making copy and image modifications throughout your website tests. Our marketing team has used this and they are not advanced HTML and CSS users, so the WYSIWYG editor has been instrumental in being able to get our A/B tests up and running quickly.,Google Tag Manager, Usabilla, ResellerRatingsWe leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.,VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios. The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.,The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).,9,Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses. Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.,The ability to implement tests quickly, use the VWO platform to implement coding adjustments (rather than having to edit site code), and track multiple conversion and engagement goals at once has allowed us to be more nimble, move quicker, and get to conclusions faster than other testing platforms we have used.,We have not used user segmentation much in our testing to date, aside from splitting a percentage of the overall traffic to a site. However, this capability is something we plan to leverage in the future, and I believe there is even more capability we haven't discovered yet within the VWO platform.,Removing the obstacle of having a developer make coding changes and spin up landing page variations allows us to move much more rapidly in our testing cadence than some other platforms have. Our clients appreciate being able to move forward quicker, as the important results for most come *after* the testing is completed.,Google Optimize,Google Optimize, Optimizely, TaboolaVWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.,VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.,The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment. This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result. If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.,8,VWO has had a positive impact by uncovering different opportunities across specific device types. Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.,Our organization has not yet had the opportunity to test all of the feature sets within VWO. The current focus is to ensure the conversion funnel is optimized across different experiences across different devices. Ultimately, not all of the features will be leveraged but they are nice to have as we continue to make find incremental improvement opportunities.,The specific targeting opportunities found within VWO are helpful when it comes to audience and device segmentation. There is a significant number of pre-defined targets in the UI and of course you have the ability to set custom targets depending on the test you are doing. This is ideal when running test across multiple domains or products.,The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.,OptimizelyVWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.,When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery. VWO offers the ability to keep long term track of the performance of your goals. I can easily identify recordings of users that dropped out of a funnel and watch those. There is live chat to get support, with great response times and which is very helpful. You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile. You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.,The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site. I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.,8,I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.,The A/B testing functionality allows us to validate whether specific changes that we want to make to our website actually have the impact that we want them to have, rather than just going by gut feeling.,I am personally not very involved with this aspect of VWO, though I am aware of its capabilities. When used right, i.e. when you have meaningful segments, you can derive great benefit from this.,It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.,Hotjar and Google Optimize,HotjarWe use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.,VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js. Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey. Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.,Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up. Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.,8,We have tested variations of enhancements that in turn, lead to more sales. Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.,We have benefited from A/B testing. Our latest findings were a test on some messaging for our financing option. We found a bigger conversion rate with one of the variations and implemented that messaging. We tested changes to our add to cart, messaging, layout, and others, and have found that either, a) one variation saw better conversion rates or b) customer's convert the same with control vs variation, allowing us to put our efforts elsewhere. It helps us prioritize projects, seeing if these changes have value before we implement them.,We have not used the targeting feature.,The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.,Optimizely and Qualtrics,Google AnalyticsWe use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.,Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction. Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page. A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.,I think the UI could be a little more modern. At times, it can be touchy. I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export. I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.,8,ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks. We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing. The session recordings allow you to skip blank time, which saves you time in the end.,Most definitely. Most companies around us hire CX or UI Designers to test things and make decisions. We don't have to employ a new person to do testing but rather, for an affordable price, we can do the testing ourselves. The hardest thing is it takes time to do. VWO goes above and beyond to help their customers. In fact, in our latest test, they had it ready for 5 days and we took some time on our end to implement it. We hardly are ever waiting for them and because they work with so many different clients, they can provide quality recommendations for new tests.,Yes. We targeted organic and email visitors specifically. I think with the way Google Analytics reports data, they try to be secretive with organic search and we can't identify what users are doing from organic specifically. Email was pretty similar. We wanted to know if our email customers behaved differently or similarly to organic customers.,I think this is the thing I was most hopeful about being successful, but I found it to be touchy. I will say that we are on NetSuite SuiteCommerce Advanced (SCA) and it's not the best e-commerce platform that I have worked with. It's one of the most challenging, so I would say that VWO would work more soundly with a Shopify or other quality e-commerce platform better than us. That's the main reason I think the WYSIWYG doesn't work seamlessly.,Crazy Egg and Optimizely,Bronto Marketing Platform, TrendKiteVWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.,Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page. Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page. When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.,It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once. We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.,8,With the use of VWO, we were able to successfully launch Conversion Rate Optimization as an extra service for our clients.,VWO A/B testing platform allowed us to:create multiple versions of a page rapidlytrack conversion goalsand understand the statistical validity of results. We have used VWO for the 3 means above. We did not create multiple websites, nor test hundreds of changes simultaneously. I am actually uncertain if creating another website is possible with VWO. I believe it is only possible to create versions of webpages - an important difference.,We have not used VWO for this.,The What You See Is What You Get editor of VWO works pretty well. It made it easy for us to create new tests for our clients websites. Only once in a while, the preview we saw in the WYSIWYG view was not the same as the actual variant we created.,Optimizely,Searchmetrics Suite, Screaming Frog SEO Spider, Majestic SEOVWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.,Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test. Easily links with GA for accurate analysis Heatmaps are included which allow you to see differences between test variations,Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor. Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used. The heatmaps could be more detailed, and seeing how far users had scrolled would be useful. Integration with more tools, such as Hotjar, would be very handy,7,The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so,AB testing has benefited my organisation, due to being able to run AB tests for our clients, the basis of our CRO offering. However, testing hundreds of changes simultaneously through multivariate testing has not benefited my organisation particularly, due to the difficulty we found in setting up multivariate tests. The test took a disproportionate amount of time to set up, needing lots of developer resource so costing a lot. Tracking conversion goals via VWO can be tricky, as they can be difficult to set up, so we prefer to use GA to track the results of the test. We also find GA to show more accurate results. Likewise, due to not using VWO to track conversion goals, we use third party tools for understanding the statistical validity of results.,It's handy being able to set up custom segments to set tests live to IP addresses for clients to view them. We've also used them to exclude specific browsers, or target certain devices. However, once we experienced difficulty with targeting paid search traffic using the pre-made segment. It only captured traffic with the medium of paid search, and didn't account for Google Ads using gclid to autotag paid traffic (or Microsoft's msclkid). So we ended up with no visitors in the test at all.,It's enabled our team to create simple tests themselves, reducing the need for developer resource. However, it spits out a tonne of code for even the simplest of changes, which can cause issues for the site. Therefore we tend to ignore the editor most of the time and use custom code written by developers instead. However, the editor is still useful for identifying the class of elements, or an initial play around with layout or whatever to see how something looks when it is changed. But for actually running the tests, we used custom code.,Hotjar, Google AnalyticsIt is currently being used by CRO and UX department, it's main focus is to AB test.,Allows split testing Allows any traffic split Allows segmentation,Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day. The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA. Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating. Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years. MVT testing is too complex and in many ways impossible to actually execute.,2,It has certainly contributed to generating/helping generate revenue for our clients.,It's an exaggerated and sugar-coated statement, while VWO is a good platform, in no way it allows to test hundreds of changes simultaneously before causing issues, bugs, problems which normally result in more time spent trying to work things out. It would be beneficial to improve the troubleshooting system or even come up with a good system which would enable users to better understand how to fix issues.,Again, I would think that (based on experience) it's not that easy to set the content to be personalised and specific to visitor segments. We have certainly tried this function however it does have it's limited functions and the segments you create don't always work.,It's a good feature but let's be honest, it always beaks the dynamic content. Sometimes we would experience issues with changing the imagery, it has to be all uploaded on VWO before being able to use however it's not always possible so it can create some friction when trying to set up some testing.,Optimizely, Qubit, Qubit Opentag and Monetate,Hotjar, Google Analytics, Optimizely, QubitIt's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.,Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic. Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change. Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.,I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing. Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps. Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.,7,I cannot think of anything negative other than the price of enterprise options. While we certainly get value out of it, huge returns from A/B testing that is, it's not cheap by any stretch of the imagination.,Unless it's your sole job, rapidly testing hundreds of changes is a bit silly. Changes, even just tests, take time to get approval. We'd like to rapidly test but organizational processes make that somewhat of a pipe dream. It has given us good statistical validity of results which we have used to convince those higher up of some fairly radical ideas.,We haven't really used segmentation too much. Some pages we test barely get enough traffic to them to have a test conclude quickly so filtering it to smaller portions doesn't seem to work. We'd love to have the pool of users to do more specific segmentation and gain those insights, but we just don't have the traffic to do so right now.,It's okay. Editing a headline here and there is fine. Editing dynamic content breaks down. Oftentimes, I need to resort to editing the code itself because editing it with the visual editor breaks that element or something else. If you have a static site it's probably easy to use. Add in dynamic content and you have a recipe for disaster if you aren't careful to review your variations before you start the test.,Hotjar and Google Analytics,Hotjar, Google AnalyticsWe use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.,A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content. Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing. Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.,Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.,10,Optimized our checkout process to increase conversion rates by as much as 3%. Prospected high-value customers with triggered surveys based on customer on-site time.,We have, we've implemented seven A/B tests and learned about our users' behavior. Our most significant test was removing buttons that showed up above the "Check Out" button in the shopping cart, increasing our conversion rate and giving us the knowledge that we should move that button elsewhere. We've also tested things like implementing sticky product-page CTA buttons and creating a different homepage experience for logged in users.,This bit has been tricky - I think the functionality is there, we've just been limited on our end about how to best take advantage of it. I think in the future we're looking to pass our custom customer segments as javascript variables so that VWO is able to read those variables and serve the user the appropriate version of the page we want them to see (as of right now our variables are PHP).,The editor is easy to use! Seriously, anyone that has used MS Paint can use VWO's editor. But it does allow for HTML/CSS savvy users to go in and make custom changes too, which is nice.,Google Optimize,Google Analytics, Google Tag Manager,1,1,Changing web content on the fly A/B testing and optimization Web personalization,Implementing website banners for promotions Customizing content based on user data,More A/B tests Prospecting high-value clients Finding new ways to personalize content,10,No,Price Product Features Product Reputation,I wouldn't - we evaluated three similar services and I think we made the right decision.,Implemented in-house,We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).,10,Online training Self-taught,7,The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.,9,Just paste the VWO script into the <head> tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.,No - there is no facility to customize the interface,Some - we have added small pieces of custom code,No,10,No,I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.,Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website. Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!,Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible. Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.,9,9,10,9,Google Analytics,Google Analytics data in VWO,Javascript widgets,4,If you want to see VWO tests in Google Analytics, follow this link: https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/,9,10,We didn't negotiate, we signed on to one of the prepackaged plans.,Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.,No,N/A,We don't plan to upgrade.,No,NoVWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?,Heat maps Easy set up of A/B tests Easy implementation of the tool,Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution. Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example. Exporting of the made heat maps into images.,8,I don't have hard figures, but we measure the conversion rate on our lead page. We continuously have an A/B test running and after a winner can be decided we test something new. I am sure the use of VWO will contribute positively to our amount of leads. By using VWO, we are triggered to think of new experiences all the time. It will help us improving our way of doing business and because we can visualize it, other colleagues will get excited about it as well.,My organization has benefit of the use of A/B testing. We have a special landing page for lead generation. We often have a B-variant live. In this variant we make one change. We tried to vary with images, or images versus video, with the colours of our page, with adding call-to-action-buttons and by the size and location of our lead form. We optimize it all the time. The variant with the best conversion rate is the winner.,I have to say we have used the targeting option yet. As our company has specific target groups this can be a good feature to use in the coming months. I would like to test if the target group would like to see specific content for their group, or more general content. And if we can see differences between the target groups: like use specific terms or not.,The WYSIWYG editor is very easy. I can easily click on the part of the website I would like change. So I just click on the text and can change the text for example. Without the help of the, always busy, IT-department. As an online marketeer the editor gives me freedom and speed. And the improvements can be easily done by other colleagues at my team as well, so we as a team feel very concerned with testing.,Google Analytics, Google Ads (formerly AdWords) and Google Tag Manager,Google Ads (formerly AdWords), Google Analytics, Google Tag Manager

VWO Reviews

Score 7.7 out of 10

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May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Verified User

Professional in Marketing

Insurance Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Pros and Cons

VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
The VWO interface is pretty intuitive and let's non-technical users make variants for testing
The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not

VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant

Likelihood to Recommend

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

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September 10, 2019

VWO - the best decisions for your site.

Verified User

Professional in Corporate

Health, Wellness and Fitness Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.

Pros and Cons

Insights
Tools
Interface

Reporting
Functionality
Training

Likelihood to Recommend

VWO is great for anyone who has a website and needs to test different options before making a real business decision. It helps educate the marketing team on what works and what doesn't. It is less appropriate for teams and organizations that do not want to test different options and need a stable consistent site.

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June 04, 2019

Recommended for websites with high volume traffic

Verified User

Manager in Marketing

Insurance Company, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.

Pros and Cons

360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.

Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
Would be great to also cater for low volume traffic in running tests.

Likelihood to Recommend

Definitely better for high volume traffic. And probably not ideal for low volume traffic.

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April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.

Pros and Cons

VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.

The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

Likelihood to Recommend

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.

Read Joseph Collins's full review

March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen

Real Estate, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.

Pros and Cons

VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.

Likelihood to Recommend

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.

Read Kevin McLallen's full review

March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.

Pros and Cons

When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
VWO offers the ability to keep long term track of the performance of your goals.
I can easily identify recordings of users that dropped out of a funnel and watch those.
There is live chat to get support, with great response times and which is very helpful.
You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.

Likelihood to Recommend

It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.

Read Michel Zurkirchen's full review

March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker

Trainee Marketing Manager

Redrow HomesConstruction, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.

Pros and Cons

Good reporting tools.
Easy to use UI, you don't have to be a developer.
Reasonable pricing.

Any advancements on the split testing are also welcome.
Integration with Formissimo would be beneficial!

Likelihood to Recommend

I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!

Read Dominic Walker's full review

March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi

Web Developer

Weekends Only Furniture & MattressRetail, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.

Pros and Cons

VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.

Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.

Likelihood to Recommend

It's good for basic testing and tracking page engagement.
If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.

Read Megan Lattanzi's full review

February 23, 2019

VWO is great for well defined tests

Brian Toomey

CEO & Founder

JB Web AnalyticsComputer Software, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO to split test for a range of clients across a range of B2B and B2C verticals.

Pros and Cons

Rapid deployment of tests outside the normal development cycle.
Relatively affordable pricing.

Perhaps, streamline multi-device/browser QA process.
Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.

Likelihood to Recommend

It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.

Read Brian Toomey's full review

February 22, 2019

Our VWO review

Mark Harding

CRO | UX Manager

Bathroom Takeaway LimitedRetail, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.

Pros and Cons

Great customer service and support.
Easy to use testing tool.
Clear and simple reporting of stats/data.

There is a lot to the tool that can add confusion.
Lots of guides that sometimes are confusing too.
Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.

Likelihood to Recommend

VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.

Read Mark Harding's full review

February 20, 2019

Much better than Google Optimize!

David Lane

Digital Marketing Manager

ViessmannConsumer Goods, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.

Pros and Cons

Simple to create very detailed multivariant tests.
Good heatmapping and scroll depth software.
Easy to understand results and reporting.

Faster support.
Simplified segmentation.
Easier to use form testing tools.

Likelihood to Recommend

Very easy to view the performance of the full funnel, identifying areas for improvement, and then theorizing and testing an improved part of that process.

Read David Lane's full review

February 19, 2019

VWO is a great fit for our company!

Taylor Marmie

Internet Marketing Manager

Applied Training Systems, Inc.Computer Software, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.

Pros and Cons

Nice data reporting.
Easy step-by-step instructions to set up your tests.
Easy to collaborate on tests other people on your team may have set up.

We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
Date range on data reports.
Download screen recordings.

Likelihood to Recommend

Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.

Read Taylor Marmie's full review

February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion

Digital Marketing Director

ThermoWorks, Inc.Electrical & Electronic Manufacturing, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.

Pros and Cons

Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.

I think the UI could be a little more modern. At times, it can be touchy.
I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.

Likelihood to Recommend

I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.

Read Ryan Bennion's full review

February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel

Senior SEO & CRO Consultant

OrangedotcomMarketing and Advertising, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.

Pros and Cons

Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.

It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.

Likelihood to Recommend

VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.

Read Thomas Frenkiel's full review

January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis

Senior Conversie specialist

BCC Elektro-speciaalzaken BVRetail, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.

Pros and Cons

Intuitive interface. Relatively easy entry level for creating experiments
Excellent support. Fast response times and explained in a clear way
Comes with a one-month trial version. Easy 'plug and play' - like implementation

Improve documentation and troubleshooting for Google Analytics integration
Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI

Likelihood to Recommend

VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.

Read Marijn Tijhuis's full review

November 16, 2018

Why we have used VWO for many years

Bart Maas

Online marketing coordinator & Project management

Laudius B.V.Education Management, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is being used by the marketing department to test websites in different countries that Laudius is active in.

We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.

Pros and Cons

Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
Support is very good; we always get a fast and in depth response.
The VWO editor is intuitive and is often easy to use

Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.

Likelihood to Recommend

One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.

Read Bart Maas's full review

November 12, 2018

VWO is by far the most advanced tool for A/B testing

Dobs Totev

Lead UI/UX Designer (Remote)

Contiki HolidaysLeisure, Travel & Tourism, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functionality to perform tests using the inbuilt editor to make small design or text changes. It helps us decide which idea leads to more conversion and which one doesn't work.

Pros and Cons

A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
Funnels and Goals. You get clear details of what steps people take to reach the end goal

The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.

Likelihood to Recommend

I think it's suitable for web-based applications but I wouldn't use it for mobile apps. For mobile apps, I would use Mixpanel.

Read Dobs Totev's full review

November 12, 2018

VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms

kate ambrose

Ecommerce Manager

Contour Products, Inc.Consumer Goods, 11-50 employees

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.

Pros and Cons

Easy Set Up
Easy Modifications
Fantastic Support

With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
Better flexibility with 3P design integrations (to test their effectiveness)
Being able to see test elements in various screen sizes

Likelihood to Recommend

It is well suited for quick & dirty user interface testing! Good for changing elements around on landing pages, change pricing etc.

Read kate ambrose's full review

March 01, 2019

Useful for simple changes, but developers needed for complex tests

Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.

Pros and Cons

Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
Easily links with GA for accurate analysis
Heatmaps are included which allow you to see differences between test variations

Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
Integration with more tools, such as Hotjar, would be very handy

Likelihood to Recommend

VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.

Read this authenticated review

March 01, 2019

Just an honest review about VWO

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

Score 2 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

It is currently being used by CRO and UX department, it's main focus is to AB test.

Pros and Cons

Allows split testing
Allows any traffic split
Allows segmentation

Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
MVT testing is too complex and in many ways impossible to actually execute.

Likelihood to Recommend

It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.

Read this authenticated review

February 20, 2019

A good enterprise web analysis package

Verified User

Employee in Marketing

Computer Software Company, 201-500 employees

Score 7 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.

Pros and Cons

Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.

I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.

Likelihood to Recommend

I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.

Read this authenticated review

April 12, 2019

VWO: The tool you never knew you needed.

Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.

Pros and Cons

A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.

Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.

Likelihood to Recommend

VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.

Read this authenticated review

April 05, 2019

A great suite of UX tools to understand your users and test ideas

Verified User

Team Lead in Other

Publishing Company, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.

Pros and Cons

On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
A/B tests give us vital information on if an idea really does work or not.
As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.

Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.

Likelihood to Recommend

VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your service/product better.

Read this authenticated review

December 07, 2018

Ups and Downs with VWO

Verified User

Engineer in Engineering

Internet Company, 11-50 employees

Score 7 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use VWO for A/B testing smaller features on site (e.g. hiding some text) and split testing with larger features (e.g. layout and image changes). It's primarily used by engineering currently, but we are trying to move priorities to product and marketing (with some constraints) for the majority of tests.

It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.

Pros and Cons

General overview of which test variation is doing better
Simple A/B and Split URL tests
Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)

UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
Bugs with the visual editor and preview mode (having to refresh the page until it works)
More complicated tests (which may involve mechanics specific to certain companies)

Likelihood to Recommend

Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)

Read this authenticated review

November 17, 2018

VWO: Easy to realize big improvements on your website

Verified User

Professional in Marketing

Insurance Company, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?

Pros and Cons

Heat maps
Easy set up of A/B tests
Easy implementation of the tool

Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
Exporting of the made heat maps into images.

Likelihood to Recommend

VWO can be used well if you want to see how your website is used. Where do people click on the page? How can we optimize our conversion path? And you can easily test your improvements on part of the visitors, so it won't have too much impact on your running business.

If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.

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About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

Categories: ,

VWO Features

Testing and Experimentation Features

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Audience Segmentation & Targeting Features

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Results and Analysis Features

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Platform Features Features

API

Web analytics integration

Content Management System Integration

Search Engine Optimization/Marketing Integration

Integration with CRM or DMP software

Additional Features

A/B Testing

Split Testing

Code Editor

Multi-Page Tests

Geo Behavioral Targeting

On-Page Survey

Self Hosting

Comprehensive Reporting

Revenue Tracking

Integrated Heatmaps, Clickmaps and Scrollmaps

DIY Visual Editor (WYSIWYG)

Advanced jQuery based API

Enterprise Level Security

Log Observations

Testing for Mobile and Tablet Websites

Advanced Segmentation

Cross-Browser Previews

Mobile App A/B

Show unsupported features

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Free Trial Available?Yes

Free or Freemium Version Available?No

Premium Consulting/Integration Services Available?Yes

Entry-level set up fee?No

Edition	Pricing Details	Terms
TESTING	Get a Demo	The classic VWO A/B testing solution
CONVERSION OPTIMIZATION	Get a Demo	The all-in-one platform for all your optimization needs
ENTERPRISE	Get a Demo	Customized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

	Free Version	Paid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:	SaaS
Operating Systems:	Unspecified
Mobile Application:	No

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About VWO

VWO Features

Additional Features

VWO Screenshots

VWO Integrations

VWO Competitors

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