Great for messaging validation!
As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals …
VWO
VWO
VWO
Starting at $49 per month
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What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze,... |
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Top Rated
2019
Popular Features
View all 23 features- Multivariate testing (8)8.888%
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Pricing
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$99.00
Cloud
per month
TESTING
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Cloud
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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Cloud
The all-in-one platform for all your optimization needs
Entry-level set up fee?
- No setup fee
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Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Visual Website Optimizer Explainer Video
01:46
Features Scorecard
Testing and Experimentation
7.6
76%
Audience Segmentation & Targeting
8.2
82%
Results and Analysis
7.0
70%
Product Details
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
VWO Features
Testing and Experimentation Features
- Supported: Multivariate testing
Additional Features
- Supported: A/B Testing
- Supported: Split Testing
- Supported: Code Editor
- Supported: Multi-Page Tests
- Supported: Geo Behavioral Targeting
- Supported: On-Page Survey
- Supported: Self Hosting
- Supported: Comprehensive Reporting
- Supported: Revenue Tracking
- Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
- Supported: DIY Visual Editor (WYSIWYG)
- Supported: Advanced jQuery based API
- Supported: Enterprise Level Security
- Supported: Log Observations
- Supported: Testing for Mobile and Tablet Websites
- Supported: Advanced Segmentation
- Supported: Cross-Browser Previews
- Supported: Mobile App A/B
VWO Screenshots
VWO Video
VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
Show More VWO Integrations
- WordPress
- Drupal
- BigCommerce
- Mixpanel
- Shopify
- Google Analytics
- Magento Commerce Cloud (formerly Magento)
- Joomla
VWO Competitors
- Adobe Target
- Optimizely Web Experimentation
- AB Tasty
- Explore by Omniconvert
- Frosmo
- Google Analytics
- Convert.com
- Adobe Test & Target
VWO Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
VWO starts at $49.
Reviewers rate Multivariate testing highest, with a score of 8.8.
The most common users of VWO are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
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Reviews and Ratings
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May 23, 2022
Great for messaging validation!
As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals and understand what messaging drives better conversion rates.
- Duplicate pages to run A/B tests
- Set clear success criteria for tests
- Quickly in-app editor to make simple changes on pages to test variables
- Test tagging
- Test categorization
March 15, 2022
Full-Featured Testing Platform for a Reasonable Price
We used VWO for landing page testing and customization as an agency on behalf of our clients. VWO was easy to implement and easy to use. The subscription allows for unlimited experiments and customizations which is nice. The WYSIWYG editor makes setting up tests and customizations easy. We used it for two years.
- Landing page experiments: A/B, multi-variant, etc.
- Landing page customizations.
- Visual Editor doesn't work great with all sites.
- Integration with Google Analytics.
March 05, 2022
VWO at use!
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying the underlying front-end code for each test. It really consumed our front-end development resources and debugging live was a pain. Google Optimize didn't cut it because of SSR issues.
- Editing A/B tests in the front end with a GUI.
- Running multivariate tests.
- Showing the significance of results using a Bayesian model.
- User management.
- Credits usage between teams. There is no way of allocating the credits between teams.
March 03, 2022
VWO is the way to go
We use VWO to address pain points on our site, such as UX shortfalls, design changes, and functionality improvements. We've used VWO for over a year and have run close to 100 tests, some to 100% of traffic in the interim before they're fully implemented.
- Design updates.
- Functionality Improvements.
- Providing detailed data.
- Further data tracking (currently first click model).
- Reporting possible issues.
- Communicating changes in a test (i.e variation 1 and 2 swapping winning status).
February 24, 2022
Great testing platform with lots of features
It was a pretty great tool that provided more analytics options that optimized. It was easy to set up simple A/B tests.
- A/B tests on homepage.
- Tests can be scheduled to run at a particular time.
- Additional service for pop up messages.
- Ability to move components up/down for a test.
- A lot of bugs on PDP pages.
- Some software, while good, looks outdated.
- They can make their contracts more flexible.
February 24, 2022
Very happy we chose to work with VWO
We are very happy we started using VWO when we did. Their platform has been great and very easy to use and implement. We wanted a great platform for A/B testing and conversion rate optimization and decided on VWO after doing a lot of research. Very happy with our decision.
- A/B Testing.
- Conversion Rate Optimization.
- Pricing.
- Access to features.
September 10, 2019
VWO - the best decisions for your site.
We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
- Insights
- Tools
- Interface
- Reporting
- Functionality
- Training
June 04, 2019
Recommended for websites with high volume traffic
We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
- 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
- I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
- The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
- Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
- For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
- Would be great to also cater for low volume traffic in running tests.
Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
April 12, 2019
VWO: The tool you never knew you needed.
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
- A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
- Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
- Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
- Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
- Online training
- Self-taught
No
We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.
- On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
- Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
- A/B tests give us vital information on if an idea really does work or not.
- As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
- Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
April 04, 2019
Multivariate and A/B Testing Done Right
We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
- VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
- The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
March 11, 2019
VWO: An All-in-one CRO platform
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
- Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
- Form analysis. Knowing how users are interacting with the survey.
- Surveys. Conducting various levels of surveys via the platform.
- Segmentation in Surveys.
- Connecting it with other tools like CRM, GA, etc.
- Running multiple experiments on the same page simultaneously.
VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
- Good reporting tools.
- Easy to use UI, you don't have to be a developer.
- Reasonable pricing.
- Any advancements on the split testing are also welcome.
- Integration with Formissimo would be beneficial!
March 01, 2019
VWO is an easy to use platform for CRO
VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
- The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
- This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
- If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
March 01, 2019
Great user insight and conversion optimization tool
VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
- When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
- VWO offers the ability to keep long term track of the performance of your goals.
- I can easily identify recordings of users that dropped out of a funnel and watch those.
- There is live chat to get support, with great response times and which is very helpful.
- You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
- You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
- The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
- I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
- Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
- Easily links with GA for accurate analysis
- Heatmaps are included which allow you to see differences between test variations
- Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
- Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
- The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
- Integration with more tools, such as Hotjar, would be very handy
March 01, 2019
Just an honest review about VWO
It is currently being used by CRO and UX department, it's main focus is to AB test.
- Allows split testing
- Allows any traffic split
- Allows segmentation
- Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
- The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
- Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
- Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
- MVT testing is too complex and in many ways impossible to actually execute.
We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
- VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
- Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
- Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
- Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
- Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
March 01, 2019
VWO Review from agency perspective
VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
- Insights.
- Reporting.
- Integration.
- Hard to build tests when dealing with dynamic content.
- The WYSIWYG can be confusing as most tests require development.
- It would be good to have an easier integration with Google Analytics.
February 23, 2019
VWO is great for well defined tests
We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
- Rapid deployment of tests outside the normal development cycle.
- Relatively affordable pricing.
- Perhaps, streamline multi-device/browser QA process.
- Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
February 22, 2019
Our VWO review
VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
- Great customer service and support.
- Easy to use testing tool.
- Clear and simple reporting of stats/data.
- There is a lot to the tool that can add confusion.
- Lots of guides that sometimes are confusing too.
- Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
February 22, 2019
Great product for getting started with web testing
VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
- A/B testing in a way that does not require changes to the website instance itself.
- Heatmap testing with minimal negative impact on load times and performance.
- Specific user recordings for more information when desired.
- We still have to rely on Google Analytics for a lot of user data and tracking.
- No good way to connect to Google Analytics goals and funnels, so there are redundant options.
- Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
February 22, 2019
VWO review
In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
- Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
- It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
- Ability to send preview links and QR codes of test variations.
- The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
- The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
- Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
February 21, 2019
cheap option
This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
- Very communicative.
- They come up with great ideas on their own.
- Easy tools.
- Great reporting.
- They try to push their ideas on you instead of learning your brand.
- Time zone differences (based in India) make it difficult at times.