We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.

Pros and Cons

VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.

The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

Likelihood to Recommend

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.

March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen

Program Manager in Other

Real Estate, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.

Pros and Cons

VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.

Likelihood to Recommend

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.

March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen

Content manager

Fontem Ventures B.V. (Tobacco, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.

Pros and Cons

When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
VWO offers the ability to keep long term track of the performance of your goals.
I can easily identify recordings of users that dropped out of a funnel and watch those.
There is live chat to get support, with great response times and which is very helpful.
You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.

Likelihood to Recommend

It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.

March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker

Trainee Marketing Manager

Redrow Homes (Construction, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.

Pros and Cons

Good reporting tools.
Easy to use UI, you don't have to be a developer.
Reasonable pricing.

Any advancements on the split testing are also welcome.
Integration with Formissimo would be beneficial!

Likelihood to Recommend

I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!

March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi

Web Developer

Weekends Only Furniture & Mattress (Retail, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.

Pros and Cons

VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.

Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.

Likelihood to Recommend

It's good for basic testing and tracking page engagement.
If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.

February 23, 2019

VWO is great for well defined tests

Brian Toomey

CEO & Founder

JB Web Analytics (Computer Software, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use VWO to split test for a range of clients across a range of B2B and B2C verticals.

Pros and Cons

Rapid deployment of tests outside the normal development cycle.
Relatively affordable pricing.

Perhaps, streamline multi-device/browser QA process.
Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.

Likelihood to Recommend

It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.

February 22, 2019

Our VWO review

Mark Harding

CRO | UX Manager

Bathroom Takeaway Limited (Retail, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.

Pros and Cons

Great customer service and support.
Easy to use testing tool.
Clear and simple reporting of stats/data.

There is a lot to the tool that can add confusion.
Lots of guides that sometimes are confusing too.
Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.

Likelihood to Recommend

VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.

February 20, 2019

Much better than Google Optimize!

David Lane

Digital Marketing Manager

Viessmann (Consumer Goods, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.

Pros and Cons

Simple to create very detailed multivariant tests.
Good heatmapping and scroll depth software.
Easy to understand results and reporting.

Faster support.
Simplified segmentation.
Easier to use form testing tools.

Likelihood to Recommend

Very easy to view the performance of the full funnel, identifying areas for improvement, and then theorizing and testing an improved part of that process.

February 19, 2019

VWO is a great fit for our company!

Taylor Marmie

Internet Marketing Manager

Applied Training Systems, Inc. (Computer Software, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.

Pros and Cons

Nice data reporting.
Easy step-by-step instructions to set up your tests.
Easy to collaborate on tests other people on your team may have set up.

We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
Date range on data reports.
Download screen recordings.

Likelihood to Recommend

Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.

February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion

Digital Marketing Director

ThermoWorks, Inc. (Electrical & Electronic Manufacturing, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.

Pros and Cons

Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.

I think the UI could be a little more modern. At times, it can be touchy.
I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.

Likelihood to Recommend

I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.

February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel

Senior SEO & CRO Consultant

Orangedotcom (Marketing and Advertising, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.

Pros and Cons

Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.

It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.

Likelihood to Recommend

VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.

January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis

Senior Conversie specialist

BCC Elektro-speciaalzaken BV (Retail, 1001-5000 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.

Pros and Cons

Intuitive interface. Relatively easy entry level for creating experiments
Excellent support. Fast response times and explained in a clear way
Comes with a one-month trial version. Easy 'plug and play' - like implementation

Improve documentation and troubleshooting for Google Analytics integration
Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI

Likelihood to Recommend

VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.

September 18, 2018

Good features, some bugs, suffered from lack of adoption in our organization

Thomas (TJ) Tate

Director Of Technology

Agora Financial (Publishing, 51-200 employees)

Score 5 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.

Pros and Cons

Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.

Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.

Likelihood to Recommend

It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.

September 17, 2018

Solid Testing Platform

Hovhannes Mkhitaryan

Head Of Development

310 Nutrition (Retail, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

The basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.

A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.

Pros and Cons

Test set up is a breeze and settings are presented in a thought out sequence.
Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
Our customer success manager is always available for meetings and proactive in his advocation for the platform.

Observations currently (9/14/18) don't support outside domains.
Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.

Likelihood to Recommend

For sites with backend languages (i.e. PHP) it is simple to do A/B and split testing as we can rely on parameters set, which can be analyzed by PHP before page loads.

For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.

September 17, 2018

A cost effective tool with strong potential for increasing incremental revenue and learning about your customers.

Ricky Marshall

Digital Marketing Manager

National Car Parks Limited (Facilities Services, 1001-5000 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.

Pros and Cons

The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.

We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
Adding more personalisation features to the tool would be very beneficial.
Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.

Likelihood to Recommend

VWO is an easy-to-use and feature-packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.

September 14, 2018

Our all-in-one insight and testing platform of choice - could not live, or work, without it.

Christian Betts

Senior UX, UI Designer & Front End Developer - Associate

Irwin Mitchell LLP (Legal Services, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.

With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.

Pros and Cons

Integrated features and benefits between insight based tools and variate testing
Great UI for what is a pretty complex system
Really good support team, quick to answer and always find a solution

Auto report on activity, unless I'm not aware of this feature my reports are created manually
Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
Usage reports, a weekly or monthly report emailed from the platform on our usage stats

Likelihood to Recommend

Well suited:
• Pages that need to increase their CR
• Newly launched pages and products where we can monitor activity and engagement
• Proving or disproving hypothesis with variate testing
• General problem pages/content on which observations and hypothesis can be based
• Validating design decisions
• Solving arguments or disputes on a particular pattern or feature.

Less Appropriate:
• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.

August 24, 2018

Great for Enterpise and SMBs alike!

Iram Cesani

Digital Marketing Manager

MagicalButter.com (Consumer Goods, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.

Pros and Cons

Images: Which pictures interact best with the end user over others
Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.

Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.

Likelihood to Recommend

Functionality is great. Each test is its own environment. They are bracketed off and do areat job with which is active and non-active.

August 21, 2018

Extra credits for VWO platform

Bianca Alexandra Darie

Conversion Optimization Specialist

CyberGhost VPN (Computer Software, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Visual Website Optimizer is being used only by the marketing team with a continuous process of website optimization

Pros and Cons

All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.

Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.

Likelihood to Recommend

It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.

August 21, 2018

The best and most cost-effective alternative to Optimizely

Jeff Blettner

Strategist, CRO

Elite SEM (Marketing and Advertising, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the most cost-effective alternative to Optimizely.

Pros and Cons

Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools.
Easy to use interface that let's you quickly create, develop, implement, and start A/B tests.
Extremely cost-effective compared to Optimizely

A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.

Likelihood to Recommend

If a client has a large budget and would like "best in class", Optimizely is hands down the way to go. However, with a smaller budget, VWO in my opinion is the next best option as other platforms fall short.

November 17, 2018

Why we have used VWO for many years

Bart Maas

Online marketing coordinator & Project management

Laudius B.V. (Education Management, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is being used by the marketing department to test websites in different countries that Laudius is active in.

We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.

Pros and Cons

Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
Support is very good; we always get a fast and in depth response.
The VWO editor is intuitive and is often easy to use

Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.

Likelihood to Recommend

One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.

November 12, 2018

VWO is by far the most advanced tool for A/B testing

Dobs Totev

Lead UI/UX Designer (Remote)

Contiki Holidays (Leisure, Travel & Tourism, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functionality to perform tests using the inbuilt editor to make small design or text changes. It helps us decide which idea leads to more conversion and which one doesn't work.

Pros and Cons

A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
Funnels and Goals. You get clear details of what steps people take to reach the end goal

The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.

Likelihood to Recommend

I think it's suitable for web-based applications but I wouldn't use it for mobile apps. For mobile apps, I would use Mixpanel.

September 25, 2018

VWO is the Bees Knees!

Parker Boyack

Business Analyst

ROI Multiply (Marketing and Advertising, 10,001+ employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO platform.

Pros and Cons

Very easy to use
Great customer support
Effective tool in launching, monitoring, and analyzing UX tests

No cons
No cons
No cons

Likelihood to Recommend

VWO is more of an enterprise level tool. I wouldn't be as likely to recommend it to those with smaller marketing budgets and teams. But for larger sized companies it is great and will be a useful addition to a marketing stack. Ideally there should be some responsibility and accountability assigned to team-members as it can easily fall through the cracks and go unused.

September 18, 2018

A Candid Opinion on VWO from Mad Paws

Christopher Nheu

Head of Product at Mad Paws

Mad Paws Pty Ltd (Internet, 11-50 employees)

Score 7 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.

Pros and Cons

Very powerful heatmaps and scrollmaps.
Great screen recording with segmentation capabilities.
Point and click interfaces for heatmaps. No need to use manual selectors or code.

Usability. There's so much to take in and what feels like a steep learning curve.
Performance. The app feels really clunky and slow.

Likelihood to Recommend

Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.

September 17, 2018

Great tools and affordable

Jeremy Kutner

Vice President

Warner Music Group (Music, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use VWO for A/B testing, visitor analysis and optimization for our artist's sites and stores.

Pros and Cons

An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have.
Very easy to deploy and use.
Visitor analysis tools give us more options for qualitative analysis.

I think some of the automated reporting could be more intuitive.

Likelihood to Recommend

Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.

September 17, 2018

Lots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another tool

Mark Sullivan

Director of Demand Generation

CallRail (Computer Software, 51-200 employees)

Score 1 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We decided to use VWO as our primary conversion optimization platform for website content. The main person using it was our Conversion Optimization Manager, who is responsible for the quality and quantity of lead conversions from our website, in addition to lower funnel conversions.

Pros and Cons

Fairly inexpensive for the suite of conversion optimization tools

UI is confusing and there is not enough help tips (or they are poorly written) to denote what each setting or metric actually does/is.
Support is provided by obviously non-native English speakers and we had a hard time getting each support rep to understand what we were asking, which was typically a question about what something within the platform (setting/metric) actually means.
Statistics engine underlying result data is not explained well and often doesn't line up with other conversion tracking applications (by a large margin).
Form analysis feature, which is something that we really wanted, doesn't work natively with Marketo forms without significant custom development.
VWO uses sampling on the overall goal tracking, despite us explicitly negotiating a visitor/session quota price point so that we could track everything on our website. This was one of the most frustrating parts of using VWO--we couldn't trust the accuracy of the data for our overall goal tracking due to this sampling issue because it was wildly different from our actual conversions as tracked in our application.

Likelihood to Recommend

If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.

VWO Scorecard Summary

Likelihood to Recommend (99): 80%
8.0
Likelihood to Renew (20): 87%
8.7
Usability (2): 82%
8.2
Availability (6): 91%
9.1
Performance (2): 82%
8.2
Support Rating (8): 91%
9.1
Online Training (1): 64%
6.4
Implementation Rating (6): 91%
9.1
Product Scalability (1): 82%
8.2

Feature Scorecard Summary

Testing and Experimentation (11): 75%
7.5
Audience Segmentation & Targeting (4): 82%
8.2
Results and Analysis (8): 70%
7.0

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Show Unsupported Features

Testing and Experimentation Features

Supported: Multivariate testing

Additional Features

Supported: A/B Testing
Supported: Split Testing
Supported: Code Editor
Supported: Multi-Page Tests
Supported: Geo Behavioral Targeting
Supported: On-Page Survey
Supported: Self Hosting
Supported: Comprehensive Reporting
Supported: Revenue Tracking
Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
Supported: DIY Visual Editor (WYSIWYG)
Supported: Advanced jQuery based API
Supported: Enterprise Level Security
Supported: Log Observations
Supported: Testing for Mobile and Tablet Websites
Supported: Advanced Segmentation
Supported: Cross-Browser Previews
Supported: Mobile App A/B

VWO Screenshots

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties. VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge. For more information, please visit: http://vwo.com/

VWO Integrations

WordPress
Drupal
BigCommerce
Mixpanel
Shopify
Google Analytics
Magento Commerce Cloud (formerly Magento)
Joomla

VWO Competitors

VWO Pricing

Starting Price: $49

More Pricing Information

SaaS Editions Pricing
	Pricing Details	Terms
TESTING	Get a Demo	The classic VWO A/B testing solution
CONVERSION OPTIMIZATION	Get a Demo	The all-in-one platform for all your optimization needs
ENTERPRISE	Get a Demo	Customized solution with advanced AB testing and conversion optimization capabilities
Subscription	$99.00	per month

VWO Technical Details

Deployment Types	SaaS
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

How much does VWO cost?

VWO starts at $49.

What are VWO's top competitors?

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

What is VWO's best feature?

Reviewers rate Availability and Support Rating and Implementation Rating highest, with a score of 9.1.

Who uses VWO?

The most common users of VWO are from Mid-size Companies and the Marketing & Advertising industry.