Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.797%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.171%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.2A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.4Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.1Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.7List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.3Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.3Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.3Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.7Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.6Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.7Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.2Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.3Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(896)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.5Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7.1Performance5 ratings
- 7.7Usability38 ratings
- 1.3Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.3Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(1-25 of 93)Saves my small business time and money
- Goals within automations simplifies the funnel
- As a solopreneur who is not technically inclined, I love their direct support
- I've been able to take full advantage of their ongoing learning webinars
- As someone who can be easily put off by tech problems, ActiveCampaign can appear more daunting than it really is.
- Their last interface changed my UX and I found that confusing. If it ain't broken, don't fix it.
- Automations are logical, easy to understand, and build
- Tagging is very easy
- Importing data and data clean up is simple
- Segmentation is not easy to work with
- Reports are too basic, not easy to craft meaningful reports
- Campaigns (basically emails) need expanded functionality, or just remove them and force them to be used in automations (even if just simple)
- Your new interface for email templates is clunky, and does not accommodate migration from older templates that have been crafted
- Your knowledge center is difficult to navigate and often hard to work with (separate platform with login). Consider a portal format as an upgrade path
Robust tool, but expensive
- Automation features that systematize when leads enter my flows
- Templates in campaigns that make it easy to send templatized monthly newsletters
- Integration with other tools / apps
- Very expensive for small businesses
- Took out a lot of useful tools in the lower tiers (used to be available and they just removed it without notification!)
- Pretty slow
My experience: Damaged me personally with financial loss due to their error, and now my business suffering because of data loss—no apologies
- Customer service is readily available (via chatbot) for basic questions on how to use the CRM
- Their automation flow makes more sense to me than some other CRMs.
- In my opinion, their customer service is horrible. It took 38 emails over 2 weeks simply to "resolve" that my bank account was overdrawn due to an unauthorized renewal fee for a yearly subscription, when I had never purchased a yearly subscription before.
- In my opinion, customer service could actually listen to the problem and respond like their customers are real people instead of giving canned, generic responses, making light of significant issue.
- In my opinion, not threaten to remove access to contact data in the event of their own error (such as unauthorized charges, and then, in my experience, after refunding, threatening to remove access to contact data if I didn't purchase a plan).
- In my opinion, not randomly change the functions on their platform that results in data loss, such as happened to me this week.
- In my opinion, when receiving a complaint about customer data loss: apologize or acknowledge the loss.
- In my opinion, reimburse a business for financial loss suffered due to, what I believe is incompetent and dishonest behavior, such as the auto-renew event last June.
Here is my experience: In my opinion, this is the worst customer service I have ever experienced. As a CRM that is supposed to hold data for people's customers, I felt they threatened me with the data loss of my clients in June, and now they have lost the data of my clients. In June it took 38 emails over two weeks to get the issue "sorted out". They caused me to go overdrawn in my bank account by making an unauthorized renewal charge on my card on file. I never purchased a yearly membership to begin with, and suddenly in June I was charged over $600 for a renewal of a yearly subscription. I had never had a yearly subscription before! Like I said, it took over 38 emails to get to a conclusion. I was initially told they do not provide refunds. I finally got a refund, was given a free year, then they took that free year away and, in my experience, threatened me with data loss if I didn't pay within about a week's timeframe! Then, in my experience, they gave me an extra week before they threatened to remove access to my clients data, as though they were being nice by giving me an extra week. I was literally about to launch a business I had been working on for two years, and they did this to me! And I'd been using them for about a year or more building up to my launch! I was never reimbursed for the overdraft fees, and ended up purchasing a yearly subscription simply because I was about to launch my business and it was set up to operate using ActiveCampaign so I couldn't afford to learn a whole new CRM and rewire my business right before a launch. I cannot begin to express how, in my opinion, bad the customer service representative was that handled this whole thing. I truly felt like a number not a person to them, and all they cared about was taking my money, not the fact that they were toying with my livelihood. Now this week there is a new issue. Since I have had ActiveCampaign, I have had a feature where I can attach files to my contacts. And I do. Signed, legal documents. Well this week all the files I've ever attached to any customers disappeared. And now suddenly there is no feature to even attach files. My experience: The first customer service representative I spoke with literally did not understand what I was asking and kept asking me about was I having trouble importing contacts, completely unrelated to my issue. I asked to speak with a manager or someone else and the customer service representative said they couldn't pass my ticket along to anyone else or let anyone else see it. In my opinion, lies. I left the chat conversation. I waited a day and went back. The next customer service representative said they would look into it and email me back. They emailed me back with no apology or even acknowledgment that customer data had been lost! They simply said the feature to add files to a contact is with their sales plan only, so I need to purchase the sales plan. I haven't had the sales plan for the 2 years I've had ActiveCampaign and I have always had the files feature. In my opinion, basic common sense says this does not answer the problem. Why did the feature suddenly disappear? The customer service representative did not even apologize for my data loss, say they would try to help find the lost files—nothing. I am now convinced, after this and reading other reviews here of similar, in my opinion, horrible neglect of their customers, that in my free time I need to begin learning another CRM and rebuilding my business to function on another platform. I do not understand how the owners can have a clean conscious knowing they support businesses function—help people maintain their livelihood—but, in my experience, treat those people with no dignity or respect. I am appalled. And hurt. In my experience, my business has been hurt by ActiveCampaign. Twice now. And in no small way.
Great Product - not such a great company any more
- Email Automation
- Contact tracking
- Tagging and segmenting contacts
- Integration (via Zapier for me)
- They need to listen to customer requests
- Old email editor buggy - new one lacks at leas one key feature
- Since the start of 2023: ethics - doubling the cost for legacy users
A bit of work to get started but great design, flexibility and scalability at a good starting price
- The graphic design is very good, especially fonts, colours and templates
- Flexibility of design and functionality
- Takes a little while to learn it, but generally user-friendly
- Looks very professional but doesn't cost much to get started
- There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
- It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
- The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
- I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
- I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
- I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Great Step Up for Small Business Owners
- Setting up automated systems
- Tracking data
- Integrations
- Steep learning curve when you're learning the software
- Ability to see the message for past campaigns without multiple clicks
ActiveCampaign takes care of your email marketing and sales needs, from composing, automation to CRM!
- Automations
- Sending marketing emails
- Landing pages
- WHATSAPP integration
- Merging deals
- Copying data from fields among contacts, tasks, accounts and deals
- Importing has a few bugs
Active Campaign: Not only #1 for me, but it is the last CRM and email marketing platform you will ever need
- CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
- Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
- Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
- Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
- Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
- Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
ActiveCampaign is Great for Startups!
- Marketing automation is easy and powerful
- Integrations with websites and other tools are included and work well
- Templates for using the system are easy to use
- Would love to have incremental pricing instead of big tier jumps
- Learning about all the features is time-consuming; shorter video tutorials would be great
- Some of the features available on other platform are not available on AC
AC in a nurse business
- Automatic messages
- Contact thousands of costumers at the same time.
- Create funnels
- Has to be more simple to use it in my opinion.
- Not predictive
- Expensive
Powerful CRM for experienced marketers
- Power programming tools
- Integration tools
- Various workflows templates
- Creative email ideas
- Poor tech support
- Outdated tutorials
- Email campaigns
- Customer support
- Lists and segmenting
- I haven't used it enough to know
I'm looking forward to learning more about personalizing emails and using analytics to improve my marketing strategy.
Excellent platform for highly personalized marketing!
- I can create and send campaigns easily.
- I can access reports and easily gauge the effectiveness of my marketing efforts.
- I can see a contacts entire history easily.
- Sometimes the campaign builder can be a little glitchy.
- The automations have a bit of a learning curve.
- You cannot process payments, like you can on some of the other platforms.
Great tool for marketing communications
- Email designer
- Automations
- Response and site tracking
- Landing page design
- Support
- Advanced search of contacts
- Performance reports
- Speed of platform
- More user friendly navigation like breadcrumbs
A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list
- Simple to use
- Good value for the price
- Automation sequences
- Lead scoring
- Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
- Sometimes the platform is a bit slow to respond.
- Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Worth the money! Better than the competition!
- Customer Service
- Tech support
- Sales Automations
- More User friendly
- Reduce learning curve
- More tutorials
I beg my colleagues to switch to Active Campaign!
- Easy to implement detailed if/then email Automation
- Templates are easy to use and access
- Integrates with click funnel
- Campaign sending has a few too many steps to go through, would love to see more on one page
- More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
- Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Recommended, with caveats
There is a learning curve and there are still areas to focus on and utilize for my benefit. It's not a cheap product but it does provide good value if you fully leverage what it offers.
- Newsletters/campaigns - I've found it easy to create the newsletter I want to send out.
- Contact information - particularly the tagging facility which really is useful.
- Reporting information - great to get insight into what is working and what is not.
- Deals - I'm finding that this area doesn't yet reflect how I'd like to work. WIP.
- Campaigns - I've praised this and rightly so, but there are still improvements to be made in formatting and flexibility.
- Pricing - particularly for sole traders.
ActiveCampaign is a must-have software if you do email marketing. They want you to succeed as much as they want to grow.
It is simple to use, has GREAT customer service, and they'll go above and beyond to show you how to properly use the tool. In our company, it is the only solution we recommend when it comes to email marketing.
- Their onboarding process is off the charts! They have a great customer journey that teaches you how to use their product.
- Incredibly complex, surprisingly simple. Usually, complex software is difficult to use or has a long learning curve. ActiveCampaign is very intuitive and simple to use.
- They have a great support system. Their customer support is easy to get a hold of and they have plans in place to answer any question you may have.
- For what we use it it might have a little "too much", but it doesn't really affect our performance. It might just create a temporary distraction.
It has all the solutions that we need and more. Their customer service is ff the charts and will help you quickly with any issues you may have.
Lastly, their education program is great. Thorough resources and opportunities to get on calls with experts that can show you how to properly use and leverage the software to grow your business.
Totally recommend using ActiveCampaign as your email marketing software of choice.
ActiveCampaign is the best ESP on the market!
- Email Deliverability
- Marketing Automation
- Email Segmentation
- View contacts who clicked in a campaign from the campaign report
- Advanced search for subscribers who haven't engaged with an email within a specific time period.
ActiveCampaign Is Simple, Effective And Well Worth The Investment
- Very simple to get started if you're familiar with marketing software.
- Impressive customer success initiatives. Reps from Active Campaign work with you to actually get more out of the platform and only upsell where it makes sense based on current operations (aka they're not annoying or spammy).
- Loads of documentation that helps with learning all of the features.
- Active Campaign doesn't have any noticeable limitations with the way I use it. It may be somewhat challenging for a user who has never used any automation software, but that's very quickly remedied by the company's support & documentation.
The best automation software
- Ease of creating automations.
- Simplicity of use.
- Contact management.
- Application speed.
- Maybe too many options with the conditionals
I no longer need to be active in every campaign, since I started using ActiveCampaign
- ActiveCampaign has high delivery rates.
- ActiveCampaign allows for high levels of customization for content, as well as contact information.
- ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
- ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
- ActiveCampaign is truly limitless in its potential, but learning how to reach this potential could be improved with additional training available.
- A little bit of building is required for all automation. I'd like to see the process simplified for at least a few automations.
- The help window size doesn't expand, this makes reading help articles a little more difficult.
ActiveCampaign is the easy solution for your list needs to keep your clients happy!
- Easy to implement automations
- Campaign creation and distribution
- Template organization
- I don't have any right now. As I grow, I am sure I may find something.