Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
GRIN deceived us
GRIN is a Must-Have!
Grin product review.
The Truth About GRIN
GRIN- An excellent tool for all-in-one influencer management!
Serious game changer in helping our business achieve countless goals!
GRIN - 5 Stars
GRIN Influencer Platform
Perfect for handling intentional Influencer relationships
GRIN Review from a Scaled Perspective
GRINNING IS WINNING
GRIN for the win!
We are good with GRIN!
Influencer (Marketers) Look NO Further!
Grin provides exceptional customer care and expert level resources
Awards
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Reviewer Pros & Cons
Pricing
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is GRIN?
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
GRIN Integrations
GRIN Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Comparisons
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Reviews and Ratings
(95)Community Insights
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-25 of 56)GRIN is a Must-Have!
- Outreach: Creating sequences to send outreach monthly for each evergreen campaign.
- Data & Analytics: Provide an in-depth overview of influencer analytics.
- Payment: Easy payment process for influencer campaigns and commission payouts.
- Would like the opportunity to trigger emails after the package has been delivered regarding content follow ups!
- TikTok links show an error when being delivered on the influencers end.
- Nothing else I can think of at this time!
Grin product review.
- Integrates with Shopify to ship out influencer products.
- Allows for customization of influencer campaigns to include a wide range of options.
- Maintains all information in one place for ease of tracking.
- We are having trouble with the social listening tool not pulling in content.
- Emails from influencers not in Grin do not come through and need to be pulled up elsewhere.
- No creator search for Instagram.
The Truth About GRIN
- Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
- Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
- Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.
- Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
- Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
- Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!
GRIN- An excellent tool for all-in-one influencer management!
- Identifying and onboarding new influencers
- CRM - managing influencer relationships
- Reporting performance of creator programs
- Seamless integration with Shopify
- Additional performance metrics (deeper click data, new customer data, etc)
- Address potential attribution loss through common post-purchase upsell programs
- Enhanced reporting available without additional cost
GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
- Content creation
- Brand awareness
- Marketing materials
- New customer acquisition
- Customer retention
- Sales support
- Contract specifics and documentation
- Usage rights and contractual agreements
- Document storage
- Signing of contracts
- Media monitoring and analytics
GRIN - 5 Stars
- Communication with Brand Partners
- Integrates with Shopify for Influencer Gifting
- Creating Campaigns and Tags to organize your influencer database
- Content tracking, O-auth has been difficult for visibility
GRIN Influencer Platform
- Great customer service and support
- User-friendly
- Great for finding new influencers to work with
- Better demographics report on potential influencers
Perfect for handling intentional Influencer relationships
- Customer Support
- Customization
- Work Flow
- notifications/alerts
our company has not yet needed to use the recruit feature within grin so I cant vouch for that but love knowing that it's there if we ever do need help finding influencers.
GRIN Review from a Scaled Perspective
- Influencer Onboarding
- Influencer Communication and Fulfillment
- Custom Campaigns and Rights
- Ease of pulling reports or customizing reports
- More product fulfillment backend connections
- More creator opt-out self service features
GRINNING IS WINNING
- Influencer Recruitment.
- Content management.
- Influencer payments.
- Influencer outreach/communication.
- Adding more integrations (I know this is in process though).
GRIN for the win!
- Filtered search for finding appropriate influencers.
- Manage partnerships.
- Track conversions and pay commissions.
- Gift products.
- Manage paid sponsorships.
- Report on affiliate program KPIs.
- Alphabetize the affiliate link section.
- functionality of Audience Reports.
- functionality of filters when searching for current partners.
We are good with GRIN!
- Application Process.
- Payment Process.
- Lag in email loading time.
- Inability to notify me when an advocate uploads content to the platform.
Influencer (Marketers) Look NO Further!
- Campaigns/Activations with the option to have a tiered commission system with affiliate links.
- Influential Customers segment to find potential influencers who already know and love the brand.
- Exceptional customer support & constant communication with their customers/community.
- A mobile app would change my life.
If you're looking to have no more than 25 influencers, maybe it's not for you. OR if you only sell B2C. Otherwise, I can't see why GRIN wouldn't be a huge plus for any brand.
- customer service on all levels
- streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
- The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
- When clicking on a creator's profile it opened a second browser window rather than taking you away from your current page.
- An easier way to manage tasks - I find that things can slip through the cracks. When I've sent a whole bunch of emails for example it feels like they are just going into a black hole and I have to try and remember who to follow back up with etc
- Scrolling through old email threads on a profile can be hard to see when looking at older emails with the way they are visually broken down. As I took over this program I had to spend a lot of time doing this to find out what the negotiations were with the past manager/influencer and it was really hard to read these emails
GRINning from ear to ear!
- Creator Recruitment - GRIN has a huge database of creators that can be easily filtered through to find thousands of creators that match your campaign parameters
- Communication - GRIN allows you to easily create and store email templates and send sequenced communications in mass to creators to automate what would otherwise be a very manual communication process
- Campaign Tracking - GRIN pulls all creator & content data needed to measure campaign success and report KPIs to leadership
- Creator Quotas - GRIN has a tiered pricing system for the # of creators you can have active in your account at one time. This makes the program difficult to scale at cost.
- Price - For a small team just getting started in creator marketing, the cost of GRIN can be hard to justify.
GRIN will make your life so much easier!
- Reporting
- Product and Content Tracking
- Organizing Campaigns
- Manage Budget and Spend
- Pay out Creators
- Tech glitches loading reports
- Improve the platform to be creator friendly- Payments and Conversions
- Superb Customer Support
- Seamless process of identifying quality creators
- Robust data reporting to lets the data tell the story and guide smart decision marking
- Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
- Saved creator searches
- Email reminders to customers about upcoming changes or outages, versus just finding out via a pop-up when you log in
- After being a customer for 1 year, include "Report Builder" at a deep discount or for free
A company about the people!
- Content management
- Social outreach/listings
- Ready to use features (templates/tags/etc)
- Reporting, overlapping into other campaigns/activations etc
- Communicating frequently how to's as they launch new features
- Pulling in content from social media and their function in regards to how it is tagged
GRIN is the #1 Influencer Marketing Platform
- customer service
- organization
- tech support
- being more detailed about plan requirements during sales pitch
- having slack channels or on platform chats with the support team instead of messaging by emails
Easy Organizing with GRIN
- Importing creators with the help of their Chrome extension.
- Organizing the creators.
- Tracking content posted.
- GRIN is continuously upgrading their services. Their updated chrome extension still has some hiccups after announcing its latest update.
- My colleague and I both use GRIN and would like to be able to separate our campaigns with folders.
Grin is the ultimate influencer marketing tool!
My favorite thing about Grin is the templates and sequence email options. Email templates that you can create are tremendously useful with outreach and communication with influencers at any phase of a partnership. Sequence emails gives you the ability to send automatic followups, making communication management an ease.
- Prospecting and managing creators
- All-in-one influencer marketing solution
- Dedicated support team
- User-friendly platform
- Small bugs and glitches
- Creators connecting social accounts
Best software to scale influencer marketing and make $$$
- Scale our influencer program to increase revenue for our company.
- Track the progress and ROI of our influencer program.
- Set up big campaigns for large events.
- Send out product to influencers.
- Asses value of each influencer.
- Track payments
- We've seen the TikTok creator improve since using it, but would like to see more through the search.
GRIN all day EVERYDAY! I'm a die-hard GRINfluencer!
- Customer Support! They are always so helpful and responsive!
- Adding new features to keep up with the ever changing industry and needs for each customer and brand!
- They provide so many resources, their GRIN knowledge base and articles are extremely helpful.
- I love that they offer webinars and workshops and providing ongoing growth and learning tools for customers.
- I would love GRIN emails to integrate with Klaviyo
- I would love to be able to upload branded templates in GRIN emails for sending partners newsletters or outreach
- More verticals in the "interest" dropdown when searching and prospecting new creators.
GRIN has been so great for us!
- Gives detailed reporting on social media profiles
- Lookalike search
- Quick customer service response
- Ability to change affiliate links to be good for first time customers only
- Audience reports feature needs to improve, doesn't always work
- Custom reports for putting in more details of the creators, like business/creator accounts, engagement rates, % of US followers, etc
GRIN - I'm Smiling From Our Success
- Customer Support Services/Helpdesk
- Sourcing Influencers
- Data Organization
- Email functionality - no terrible, but not great
- Connecting my business/personal socials to the platform to directly contact influencers without an email associated with their account. (Enable Direct Messaging within Grin)