Name: Unlock the power of creators with Upfluence!
Uploaded: 2021-12-22T14:50:56.000Z
Duration: 1 min 47 s
Description: Unlocking the power of creators with Upfluence

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Java Technologies

Development

Business Intelligence (BI)

Collaboration

Electronic Signature

Email Spam Filter

Enterprise Generative AI

Statistical Analysis

Enterprise

Accounting

Accounting and Tax Services

Financial Risk Management

Tax Compliance

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Blade Servers

Cloud Data Warehouse

Cloud Storage

Data Science

Disaster Recovery

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Load Testing

Message Queue

Network Performance Monitoring

Network Security

OpenStack Cloud

Secret Managers

Single Sign-On

Test Management

Testing Services

User Activity Monitoring

Vector Databases

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Content Management

Data Cleansing

Email Marketing

Email Testing

Marketing Automation

Product Sampling

Referral Marketing

Social Media Management

Survey & Forms Building

Text to Speech

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Trade Promotion Management

Sales

Clinical Trial Management

Construction Takeoff and Estimating

Debt Collection

Equipment Rental

InsurTech

Insurance Suites

Interior Design

Inventory Management

Retail Execution

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

GRIN

Aspire.io

AspireIQ, Inc.

ARInsights ARchitect

ARInsights

Crowdtap

TapInfluence

Tapinfluence

Ninja Outreach

Awario

GroupHigh

IZEA

Tagger

Sprout Social

Shopify

WooCommerce

Adobe Commerce

Zapier

PayPal Payments Pro

Klaviyo

### Influencer Search and Discovery
User feedback on Upfluence's influencer search and discovery functionality is generally positive, with many users praising the platform's robust search tool and extensive database of influencers. The ability to utilize various search parameters and filters to narrow down results has been highlighted as a valuable feature by reviewers. However, some users have expressed concerns about the platform's search accuracy, citing instances where the tool failed to pull up influencers that matched the specified criteria. Despite some minor drawbacks, the overall consensus leans towards Upfluence offering a strong foundation for influencer search and discovery activities.

### Influencer Vetting and Selection
Users generally praise Upfluence's influencer vetting and selection capabilities for their ease of use and comprehensive features. The platform's ability to filter influencers based on specific qualifications and provide valuable insights on Instagram and YouTube profiles has been highlighted as a significant advantage. While some users have noted minor issues such as missing or incomplete statistics for certain profiles, overall, Upfluence is commended for simplifying the process of finding and vetting influencers effectively. The tool's functionality in sourcing reliable influencers and brand ambassadors, as well as its ability to track and manage influencers from a centralized dashboard, has been particularly well-received by users. Additionally, the platform's database of influencers worldwide and the option to analyze competitors and benchmark Instagram profiles have been lauded for enhancing the influencer vetting and selection process.

### Brand and Ambassador Partnerships
Users consistently highlight Upfluence's brand and ambassador partnerships as a standout feature, emphasizing the platform's effectiveness in streamlining the process of identifying and collaborating with suitable influencers. The influencer search tool, coupled with detailed reports on creators, has been particularly lauded for its ability to facilitate targeted audience engagement and enhance brand awareness. Additionally, users appreciate the platform's integration capabilities with existing tools, enabling them to efficiently manage and expand their brand ambassador and affiliate programs.

### Campaign Strategy
Users consistently praise Upfluence's campaign management capabilities. When it comes to campaign strategy, opinions are varied. Some users find the platform's campaign strategy tools to be efficient and time-saving, allowing for thorough analyses and assessment of influencers. However, others express concerns about the confusion in campaign management steps and the platform's search tool not always pulling up influencers that match the specified parameters. While some users appreciate the ability to track and manage influencers from one dashboard, others feel that the workflow and search function can be improved for a more user-friendly experience.

### Campaign Management and Analytics
User feedback on Upfluence's campaign management and analytics features is generally positive, with many praising the platform for its comprehensive dashboard and detailed metrics. Users appreciate the ease of tracking performance and monitoring campaign progress through the analytics provided. However, some reviewers have noted occasional limitations in the analytics options, citing them as somewhat misleading at times. Despite this, the majority of users find Upfluence's campaign management and analytics tools to be valuable assets in their influencer marketing strategies.

### Engagement and Outreach
Users consistently praise Upfluence for its efficient influencer outreach and campaign management capabilities. The platform's streamlined approach to contacting and engaging with influencers has garnered positive feedback, with users highlighting the ease of use and time-saving features. The ability to track engagement metrics, audience demographics, and outreach success has been particularly lauded by reviewers. Additionally, the platform's bulk mailing functionality has been commended for its effectiveness in reaching a wide range of influencers efficiently.

### Email and Communication Tools
Users generally praise Upfluence for its robust email functionality and communication tools based on the positive sentiments expressed in the reviews. The platform's ability to provide valuable metrics, easy integration with social media profiles, and accessibility to influencers' email addresses are highlighted as key strengths. However, some users have raised concerns about limitations in the email system, such as the inability to reply to multiple recipients in a chat or email window. Despite these minor drawbacks, the consensus leans towards Upfluence's email and communication tools being effective and efficient for influencer outreach and communication.

### Social Media Platforms Integration
User consensus seems to be that Upfluence's influencer discovery capabilities are greatly enhanced by its platform integration, particularly with Instagram, YouTube, and TikTok. Reviewers appreciate the ease of use and the time-saving benefits of being able to access a wide range of influencers across different social media platforms all in one place. The ability to analyze competitor profiles, track trends, and efficiently reach out to influencers directly from the platform is highly valued by users. Additionally, the Google Chrome extension is highlighted as a valuable tool for quick access to influencer data while browsing social media. Despite some minor suggestions for improvement, overall, users find Upfluence's social media platforms integration to be a valuable asset in their influencer marketing strategies.

### Chrome Extensions and Plugins
Users consistently highlight the Upfluence chrome extensions and plugins for their robust features that aid in influencer research and outreach. While many appreciate the detailed metrics and ease of integration with social media platforms, some express concerns about the limited creator database and delays in audience data updates. Despite these drawbacks, the majority of users find the chrome extensions and plugins to be valuable tools for streamlining their influencer marketing efforts.

### Time-Saving Features
Reviewers unanimously praise Upfluence's time-saving capabilities. Users consistently highlight the significant time saved when sourcing and contacting influencers, emphasizing the efficiency gained through bulk emailing and streamlined influencer selection processes. The platform's ability to provide curated lists based on specific preferences is lauded for its time-saving benefits. Additionally, the intuitive interface and comprehensive data presentation contribute to a streamlined workflow, allowing users to focus on more critical tasks. Despite some isolated negative experiences, the general consensus remains positive regarding Upfluence's time-saving features, with users acknowledging its value in optimizing time management within influencer marketing campaigns.

### Collaboration and Workflow Optimization
Users consistently highlight Upfluence's collaboration and workflow optimization features as key strengths of the platform. The software's ability to streamline project organization and enhance team productivity is widely appreciated. Reviewers emphasize that Upfluence's workflow tool is not only extremely useful but also significantly contributes to saving time and improving project efficiency. The platform's intuitive dashboard layout and automation capabilities are commended for simplifying task management and facilitating a more structured workflow. Additionally, users note that Upfluence's focus on optimizing collaboration processes has led to a noticeable reduction in project deadlines and enhanced overall efficiency in branding campaigns involving influencers.

### Legal and Contract Management
Reviewers express dissatisfaction with Upfluence's contract management and billing practices. Users highlight issues such as hidden fees, misleading contract terms, and difficulties in canceling or modifying contracts. The lack of flexibility in contract options and the challenges faced in obtaining refunds for unused services are common themes in the feedback provided. Customers emphasize the need for clearer communication and more customer-friendly contract policies to improve their overall experience with Upfluence's legal and contract management processes.

### Demographic and Audience Insights
While some users appreciate Upfluence's ability to filter out influencers based on target demographics, others express concerns about the limited number of creators in the system and the delay in updating audience demographics. Users highlight the need for quicker audience data retrieval and the addition of more diverse creators for prospecting purposes. Despite some users acknowledging the platform's progress in addressing feedback and improving data insights, there are still areas where enhancements are desired to enhance the overall user experience.

### Performance Metrics and Reporting
Users appreciate Upfluence's performance metrics and reporting capabilities for providing valuable insights into influencer campaigns. The tool's ability to track open rates, engagement levels, and business generated by influencers is highly regarded, allowing users to make data-driven decisions and optimize their marketing strategies effectively. The consensus among reviewers is that Upfluence's performance metrics and reporting features play a significant role in enhancing the success of influencer collaborations.

### Pricing and Cost Efficiency
User sentiment regarding Upfluence's pricing and cost efficiency features appears to be mixed. While some users appreciate the affordability and timely support provided by the platform, others express concerns about the high price tag associated with paying influencers through the platform. The ability to estimate collaboration costs and access suggested prices for influencers on various platforms is seen as a valuable feature by some, but the lack of suggested pricing for TikTok is noted as an area for improvement. Additionally, there are mentions of dissatisfaction with the pricing structure, with one user expressing frustration over the lack of user-friendliness and the perceived inefficiency of the platform in relation to the cost incurred.

Users recommend reaching out to Upfluence's Support for guidance on using the software effectively. They suggest playing around with the site and asking for help when needed. Additionally, users advise booking a consultation with Upfluence to ensure it is a good fit for their needs. These recommendations are valuable for users who are seeking assistance and want to maximize their experience with the software. Users also find these suggestions helpful in optimizing their use of Upfluence and achieving their desired outcomes.

Upfluence streamlines the entire influencer marketing process for its users, making it a powerful tool for businesses of all sizes looking to navigate this complex landscape. It helps users find and contact influencers from a broad range of platforms, allowing them to manage their campaigns more efficiently, reducing the time and resources they need to invest in these efforts. Users can search for influencers using filters that help them identify potential partners with an active and engaged user base, regardless of their size or niche.

The platform also provides insightful metrics during negotiations that help users estimate engagement rates and collaboration prices, enabling them to make informed decisions about which influencers to work with. Upfluence's asset library allows users to reuse content and significantly reduce costs while ensuring consistency across campaigns. The platform offers advanced options that allow users to fine-tune their searches, detailed breakdowns of all creator metrics, project management tools, and intuitive campaign monitoring tools creating a one-stop solution for all project needs. Overall, Upfluence provides businesses with an efficient influencer marketing platform that saves time and resources, ultimately delivering better results.

An influencer marketing platform for eCommerce & social commerce, helping brands & agencies generate online sales through creators, affiliates & ambassadors. Upfluence influencer marketing software is a dedicated offering for eCommerce brands, helping them to drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn customers into influencers. The service boasts users among more than 1300 clients.

Scale

Growth

Starter

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Upfluence

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Start Influencer Marketing Relationships with Upfluence

Unlocking the power of creators with Upfluence

Unlock the power of creators with Upfluence!

Upfluence is the ideal influencer marketing platform for today's marketers. Manage influencer partnerships, track sales, and measure ROI all in one place for more efficient campaigns that deliver results!
Find out more: https://bit.ly/3EoQTQC

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Upfluence

Overview

What is Upfluence?