Impact

Impact
Formerly Impact Radius

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Score 7.8 out of 100
Impact

Overview

Recent Reviews

We love this software

8 out of 10
July 07, 2022
We use Impact to organize our affiliate relationships, we are trying to get our affiliates more organized and better promoted and impact …
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Pricing

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What is Impact?

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and…

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  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

How to up-level your partnership maturity for success
02:18
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Features Scorecard

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Product Details

What is Impact?

Impact provides Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, and publishers.

Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships.

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.



Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia.

** Formerly Impact Radius

Impact Screenshots

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Impact Video

Product Presentation

Impact Competitors

Impact Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.

Pepperjam Ascend, Partnerize, and Awin are common alternatives for Impact.

The most common users of Impact are from Small Businesses (1-50 employees) and the Internet industry.
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Comparisons

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Reviews and Ratings

 (34)

Ratings

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
September 29, 2022

Impact review

Foading kamga Franklin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
By bringing together other working tools in and Al in one plateforme to promote links , promote en business and products through as affiliate program. Enhencnce visibility,bring more partners and encouraging the growth of the business community.
Easy to use and Easy to create adds and Short links, Easy to contact customer service support.
  • Affiliations
  • Promotions
  • Link partners
  • Dashboards
  • Whitewall of custom amount
  • More affiliate program
We planned to enhance the visibility and the promotion a new product manufactured by our organization. And we where asked to bring a plateforme that can be used to do the needed activity. Then Impact was introduced by a colleague. Few weeks after the the through largest community of impact, the brand had numerous viewers and costumers, and the product was sold efficiently.
Mahbub Russell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Impact tracks our partners' marketing metrics and optimizes our campaigns. It streamlines the ad-making process for our business and provides superior support and data; plus, we can integrate our affiliate networks and analytics tools directly. Impact's platform-agnostic design makes it compatible with any network. It reduces duplicate data, boosts efficiency, and makes working with partners easier. It makes our materials, contracts, and deals easy for affiliates to use.
  • Easy to scale for many collaborators and a diverse user base.
  • The admin interface is excellent, especially the quick link creation.
  • It has almost all the best affiliate programs, making it easy to find new affiliates.
  • Incorporating and migrating CRM systems are made more accessible with its help.
  • Most contracts are yearly.
  • Influencer network features need work.
  • Without a developer, custom integrations take time.
Impact has a great platform that allows easy reporting and gives us options to get details about income and payments. Using a dashboard, we can quickly manage and expand our network of partners, acquire new partners, and monitor success. We can share content, train customers, and support them during sales. There is a central location where we can observe how each of our partners is doing. Receiving payouts can be made more accessible by integrating cost-effective methods like Stripe and Payoneer.
September 28, 2022

Easy Affiliate Management.

Score 8 out of 10
Vetted Review
Verified User
Review Source
Impact allows us to manage our affiliate partners, as well as advertorial assets, together with performance metrics within a simple-to-use dashboard interface. By using the Impact platform, we can choose the brands we like to work with and have immediate access to their scope of brand and advertising assets like banner ads and email copy.
  • Easy-to-use admin dashboard.
  • A vast variety of advertisers to work with.
  • Fantastic support.
  • Detailed performance metrics.
  • Large selection of banners and brand assets to utilise.
  • Better communication with brands directly (for specific queries).
  • Easier way to request additional advertising assets from brands.
  • Simpler way to query the approval status for applying with new brands.
Whether you run a small blog that needs affiliate partners or operates a fully-fledged content website that needs relevant adverting to show to your visitors, Impact is the ideal platform to cater to both these needs. Their vast selection of brand spanning across various market categories will ensure that you will never run out of relevant and up-to-date advertorial content. Simple analytics and reporting keep you updated on impressions, clicks, and conversions.
September 27, 2022

Really Impactful!

Abhijeet Mukherjee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Impact is a promising partnership management platform designed to address different affiliates, partners, influencers, and marketers. It helps in automating the building activities of the team and makes it well orchestrated. Also, the best-added functionality is the partner tracking and engagement functionality. Also to mention cross-border payments and paperless contracting as the icing on the top.
  • Protection against fraud for affiliates.
  • Paperless Contracting.
  • Monitoring compliance.
  • The pricing needs a better lookout.
  • Accounts need to set up for influencers for potential involvement.
  • Rigid Policies.
Well suited for small, medium, or large brands due to numerous cross-platform functionality. It has its roots in digital marketing dating back to 2010, so definitely, the long-term benefits can be expected however it is quite new to the influencer market and may need some reconsideration to make sense of its long-term implications.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Impact to organize our affiliate relationships, we are trying to get our affiliates more organized and better promoted and impact is a great way of doing that. It is a great way to document and keep up with communication and keeping track of our clicks and sign ups through with those affiliates relationships.
  • easy application process
  • easy communication opportunities
  • more affiliate options
Based on our experience with impact so far I would say that it is well suited for any company that is looking for a great way of organizing and promoting affiliates as a way of making money and promoting businesses that they like to work with, we have felt much more organized and able to get a good idea of how well each company is doing.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We found Impact when we were looking for a reliable and easy-to-use tool for affiliate and influencer marketing. We use Impact to connect with global advertisers. There are very few reliable networks that offer multiple region campaigns, Impact is one of them, it allows running global campaigns directly using a single Impact account.
  • It has transparency in conversions
  • Payments and tracking are done in timely manner
  • Campaign's terms are mentioned properly
  • Conversion report section is also good
  • On-Boarding process could be improved
  • API documentation is not well explained, they could also provide some sort of tutorials
  • Monthly campaign updates are generally delayed
Impact is famous in the industry of affiliate and influencer marketing. It might be used easily by social media influencers, youtubers, cashback or coupon offering apps or websites, relevant blogs, etc. It might not be well suited for startups having low number of end users or having a few employees.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Impact (formerly Impact Radius) is being used as an affiliate network in our organization. We fetch ongoing deals in the affiliate marketing industry using their various tools. We connect and partners with the advertisers using Impact. It helps us to solve out many issues arising in many use cases related to affiliate and influencer marketing.
  • We can easily find many number of campaigns according to our requirements.
  • They offer advertisers to manually approve or reject new publishers.
  • Campaign details are provided in transparent manner.
  • Tracking and reporting time is also competitive.
  • We have to apply individually on all the campaigns.
  • API implementation is a little bit complex.
  • They could work on the updation of documentation to increase the transparency as well as easing the implementation process.
Impact is well known in the market as it is reliable, efficient and useful tool. It offers many regional and global campaigns, so it might be useful for the publishers who have different kind of target audience as well as who wants to expand their business in multi nationals. It might not that useful for cashback and coupon offering affiliate marketers.
Ankit Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Impact is a well-known tool in the field of affiliate or influencer marketing. We are also using it in our organization for many years to give special offers to our end users in a monetary format. We use its various APIs to get current running offers and promote these among our users.
  • Impact has so many campaigns running and these are available in nearly all regions
  • Quality of offers are much better comparing to its competitors
  • Campaigns descriptions and other Terms are mentioned clearly
  • Tracking is fast
  • User interface could be a little upgraded
  • Must apply to all the advertisers individually and wait for their approval
  • They should simplify the on boarding process
According to me, Impact might not be suited well for small publishers or having less experience in the field of influencer or affiliate marketing, on the other hand, it is good for experienced publishers or publishers with global customer sets, as they have so many campaigns for different countries. However, one could definitely give it a try.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I am a user on the platform - I am an affiliate for a piece of software I use and this is how the referral links are tracked and how I get paid.
  • Very easy to get paid
  • Easy to share referral link
  • Easy to view how many clicks your link has had
  • The platform is slightly dated.
  • There is a lot of data which can be overwhelming.
  • The marketplace is a bit overwhelming with so many brands. Where to start??
Impact has been a great platform to track my affiliate links on. There are many brands so if I had more than one, it would be an easy, single place to track all (at the moment I'm only with one brand although I'd love to find more!). It is easy to get paid, they just pay directly to your bank account when you reach the minimum. Because there are so many brands, however, it's hard to know where to start to find other ones to represent.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are in the industry of affiliate marketing and we use it for the same as well. We are a Publisher at Impact and we are using it for many years as of now. It has so many offers and advertisers on a global level, so we can start the work easily.
  • Huge number of offers and advertisers to choose from
  • Support system is also good
  • Tracking and reporting is reliable
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
Impact brands that it welcomes new affiliates, but I would not suggest it to the new affiliates with no (or less) prior experience of affiliate industry. Experienced affiliates could easily manage everything here, like on-boarding process, delayed payments, etc. But if you are new in the industry of affiliate marketing and wants to try Impact, just start with a one or two campaigns at first.
Abhay Ranjan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have adopted Impact for different purposes like influencer marketing, affiliate marketing, and business development. I found a huge difference in my overall business growth after collaborating with Impact. It has helped us to get a complete analysis of our competitors, and how they are performing? It helped a lot for our brand in influencer search and social listening. I highly recommend Impact for such an amazing service.
  • Influencer Marketing
  • Business Development
  • Affiliate Marketing
  • Data Analytics
  • They should improve their ads management
  • They should add more global payment options
  • Real time customer support (live chat with team)
It is a useful tool for affiliate marketing, they provide the best interface to manage your affiliate program. For advertisers, they provide support options through tickets, which is a good option as well. They help in analyzing what brands are offering and how we can do the same for the businesses. They help in improving sales. I think they are well suited for such services, nothing to dislike.
Score 1 out of 10
Vetted Review
Verified User
Review Source
I use Impact for affiliate marketing in my business. I have a YouTube channel as well as a marketing agency and I promote different products to viewers and clients that I deem beneficial to their overall success in digital marketing. One company I market and sell is called manychat who uses Impact for their affiliate program.
  • They allow affiliate marketing
  • It is extremely frustrating to get set up properly
It seems to be a really good platform for affiliate marketing and promoters however the user interface to find and get approved from a company is extremely counterintuitive. For instance, I have gone through all the appropriate support channels for the company I want to promote (manychat) and they direct me to Impact which they send me a link that is nonexistent.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We were looking for an easy-to-manage affiliate marketing solution to manage the clients as well as advertisers. In our organization, we use some advertisers who are directly promoted by us as well as we provide our services accessible to small affiliates via impact. We are using it for many years as an affiliate of other networks, now we also use it ourselves as a solution for others. Impact has nearly all the features that we require to set up and manage the affiliate network.
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
  • Their support system needs improvement, they should reduce the response time.
  • The updates of conversions are manual, so often take a long time, they could also automate it.
  • They could also add some other payout methods for affiliate payments.
I found Impact well suited for publishers who wants to publish global campaigns, they can use this one step solution for all their global campaigns, its easy to manage different campaigns in easy manner. I didn't recomment it to publishers or brands who have very less target audience or low budget.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Impact as an advertiser. We run campaigns on behalf of the client, targeting different audiences. This allows us to get to more people and have better reach that other media don't get there. It provides detailed analytics on the web page but a very limited API to get the data and is complex to use.
  • Great marketplace
  • Has a lot of inventory
  • Easy of use
  • API could be improved
  • Sometimes when you have multiple app IDs, they are not so easy to find
  • Has some fraudulent sources
It is well suited for users who wish to expand their user base, in the case of our clients. And wish to get to more clients with an easy platform and quick setup. The setback is that the API for the data reporting is not as good as one would expect, and sometimes it has some fraudulent sources.
Cherry Tung | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Impact to apply for affiliate programs and also create affiliate links for my company. One of our income streams is affiliate marketing, so Impact has been a hub that saves all our affiliate program links. I like how Impact works with many companies in different industries, from fashion to finance, and I can have all my links in one place.
  • user interface
  • number of companies
  • easy of affiliate application
  • combination of multiple login/ account
  • a hub where users can find more companies to apply as their affiliate
This is best for companies or influencers who have a loyal following and have the influence to persuade their audience to buy products or services. I can definitely see how affiliate marketing with Impact can become one of the key income sources of influencers on Instagram and Tiktok, who don't currently have direct monetization options on the platform.
CalDon Preece | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I used Impact as a publisher. We created an affiliate site that worked to advertise specific products in the credit industry. This allowed us to monetize our blog quickly and gave us access to some of the top brands for our topic. Impact not only provides a great marketplace of business partners it also provides detailed analytics that has allowed us to tie our purchases directly back to our advertising.
  • Great Partnership marketplace.
  • One of the best affiliate tracking softwares around.
  • Great compliance software.
  • Love for them to have integrations with ad platforms so you could directly share sales data and improve conversions.
  • Their link functionality is pretty wonky and is implemented differently in a different places.
  • Wish the payouts period wasn't as long as it is but that may be just an issue for our industry.
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Impact to manage my affiliate program and find new potential affiliate partners. These affiliates bring traffic and investors to my website.
  • Affiliate marketplace
  • Customer service
  • Navigation
  • UX
  • Payment tracking (reversals)
  • Spammy affiliates being on marketplace
  • Easier way to filter out coupon servicers that also do other categories
Impact is well-suited for those trying to upgrade their affiliate program and get more partners. It's one of the best solutions out there for advertisers looking to make a huge push. It's less appropriate for very small businesses that may not be able to afford the high monthly minimum of $1,000 or more.
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Impact Radius for affiliate marketing personally and professionally. It has been a great tool to keep things organized, track clicks, CTR, and sales commission, customise links, and overall have the opportunity to promote a brand I align with to my network. I use it from the affiliate side, so I mainly utilize the functions that have to do with the link creation, tracking, et cetera.
  • Offers Snapshot of Data
  • Personalized/Customized Links
  • Makes it Easy to Share!
  • Figuring out the “cashing out” methods
  • Occasional issue with sales not showing up
  • Nothing else, really!
Honestly, the ease of use with Impact and the variety of data offered to know what method are working or not working when handling affiliate links are both really great aspects to this program. It’s enabled me to promote products that I truly align with and love while also making money through it. It’s been a pretty simple process overall!
Roberto Villa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use the codes for the ads and banners on my website. I also use my dashboard as it gives me insight into the usage.
  • Easy to use.
  • The amount of companies using Impact makes it easy to pick who to work with.
  • Payout is on point.
  • None.
As mentioned before, working with the companies on the platform makes for a smooth transition. No issues, and very organized.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's a great tool for managing partnerships of all kinds - influencers, B2B partnerships, traditional affiliates, PR, and more. Impact has extremely flexible reporting, top-of-the-line partner recruitment and outreach capabilities, and very reliable affiliate tracking. I loved how it automated a lot of my manual workflows.
  • Reporting on affiliate/partner performance.
  • Recruiting new partners/publishers/affiliates.
  • Flexible payment processing and CRM capabilities.
  • More staff support from CX.
  • More proactively helping brands set up partnerships.
It's very appropriate if you have an enterprise-level affiliate program spending 5 figures or more a month on partners, and you find yourself spending too much time in day-to-day affiliate workflows.
February 20, 2021

Ghosted by Entire Company

Score 1 out of 10
Vetted Review
Verified User
Review Source
We're using Impact (formerly Impact Radius) to grow our resume services division by partnering with affiliates who have audiences that are likely to be seeking new employment. Our intention was to start there then scale to other services once this concept was proven. We used Impact (formerly Impact Radius) to find new affiliates and bring our current affiliates under one platform.
  • Tracking when different affiliates drive traffic to page
  • Ensuring there wasn't any double-dipping where two affiliates got credit for one sale
  • Customer service. The entire team went dark on us as soon as we expressed concerns. It's been over two months of emailing all our points of contact and their bosses, to no avail.
  • The quality of affiliates in the marketplace. Most inbound leads were highly questionable at best.
  • The onboarding process would have been better covered in a video.
  • The sales process was misleading regarding expectations of what it would take to get results.
  • The technical support for set up was tedious, disjointed, and unorganized. It took significantly longer than we were told.
  • Response rates of affiliates in the marketplace is low, and Impact would not provide any recommendations or best practices.
If you already have an affiliate platform and Impact has the features that matter most to you, like deep link tracking, it might be a fit. But if you expect any level of support from the company or you are setting up your program from scratch, stay away. I've never had a worse customer experience and I'm floored that an entire company would ghost a client who has already paid thousands of dollars with no results to show for it.
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
Josh Brown | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Since we use FastSpring as our payment service provider, we were pleasantly forced use Impact as our affiliate system. We use it to allow resellers to become our affiliates via Impact. This is important for us because we create software solutions and partners can sell our software to their audience for a commission. I like that Impact integrates with FastSpring very easily. So in the end, because they are partners and it makes our life easier as a client of both.

The main business problem that it solves for us is that Impact is used as our main affiliate management system. All of our affiliate partners go through Impact to register as our affiliates and promote our software in exchange for a commission %.
  • Dedicated affiliate management dashboard. It has a ton of great details for those who heavily rely on affiliate sales.
  • Impact seems to be very user-friendly towards new affiliates. This is important because many partners can be new to reselling your product.
  • Huge database of affiliates and companies that you can find to partner with and cross-sell your products.
  • Impact doesn't do a good job of filtering out trashy affiliates. In other words, it's not going to bring you a ton of quality affiliates without you doing the actual work. For example, we receive tens of low-quality coupon based websites that for some reason have 5-star ratings.
  • Background check and sales channel details from potential affiliates could be more transparent. It would be really helpful to see how the reseller plans to promote your products upon checking their application.
  • Create a direct link to a partner that you've negotiated with privately is not as easy is it was with FastSpring, when they had an internal solution (before partnering up with Impact).
I'd like to point out that we don't like the inability to easily set up quick affiliate campaigns for our partners via email across promos. We are software developers and we sell software to audiences of other software companies. This way we can provide our solution to more people. But Impact doesn't have a very easy to way to create a special link for a particular partnership with a fair 50/50 split. Or at least I wasn't educated enough for them to do this.

As mentioned previously, Impact will not bring you a ton of quality affiliates without you doing the actual work. But if your product craves to be resold by others – I recommend Impact if you're looking for a good affiliate management system.
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