Overview
What is Mad Mimi?
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
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Mad Mimi - Great Software With a Great Customer Success Team Too!
Mad About, and Mad At, Mad Mimi
Stop Procrastinating. Get Those Newsletters Out with Mad Mimi.
Mad Mimi has fallen behind the times
Mad Mimi Rocks!
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Mad Mimi Review
A Solid ESP For The Small to Midsize Business...Great Deliverability!
Popular Features
- Standard reports (8)10.0100%
- List management (9)10.0100%
- WYSIWYG email editor (8)9.999%
- Email deliverability reporting (9)9.090%
Pricing
Basic
$10.00
Pro
$42.00
Silver
$199.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.9WYSIWYG email editor(8) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7Dynamic content(6) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 5Ability to test dynamic content(6) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(5) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(1) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7Mobile optimization(7) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9Email deliverability reporting(9) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(9) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(5) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(7) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(8) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 6Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 7Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Mad Mimi?
Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.
Basic Plan (for individuals)
- Ranges from $10/mo to $27/mo
- Up to 5,000 Contacts
- "Normal" speed
- Unlimited Emails
- Unlimited Storage
- Ranges from $42/mo to $139/mo
- Up to 35,000 contacts
- 2x speed
- Unlimited emails
- Unlimited storage
- Ranges from $199/mo to $749/mo
- Up to 250,000 contacts
- 3x peed
- 2,500,000 emails
- Unlimited storage
- Ranges from $1,049/mo to $1,499/mo
- Up to 500,000 contacts
- 4x speed
- 5,000,000 emails
- Unlimited storage
Mad Mimi Video
Mad Mimi Competitors
Mad Mimi Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(18)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by various departments within companies, enabling them to send and track newsletters and marketing emails efficiently. By utilizing Mad Mimi, businesses have witnessed increased customer conversion rates through their marketing emails, reducing overhead on traditional marketing channels.
For solopreneurs and small businesses, Mad Mimi provides an effective solution for promoting their marketing workshops and blog posts through newsletters. The platform's embeddable form automates the collection of email addresses on websites, allowing users to choose which emails they want to receive. This feature has proven to be invaluable for reaching a larger audience and maintaining effective communication with subscribers.
Marketing managers, virtual assistants, and social media companies also rely on Mad Mimi to streamline their email campaigns and manage their target audience. With its user-friendly interface, it serves as a convenient tool for creating engaging content, uploading weekly newsletters, and enhancing the deliverability of the campaigns. Additionally, Mad Mimi assists in educating clients on email marketing best practices and optimizing their strategies towards specific business goals.
Mad Mimi's functionality extends beyond the realm of business. In schools, it facilitates seamless communication with parents by sending informative newsletters that include pictures, highlights, links, and flyers. Non-profit organizations utilize Mad Mimi to keep supporters up to date on activities through regular monthly or quarterly emails. Moreover, membership-based organizations find value in utilizing this platform as it enables them to send newsletters effectively to their members.
Overall, Mad Mimi is regarded as a powerful email marketing tool that improves communication efficiency across numerous industries. Its superior editor function allows users to create captivating blog posts without the hassle of separate revisions. This product has successfully demonstrated its effectiveness in gathering new readership for websites and nurturing existing readers through targeted promotional campaigns.
User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.
Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.
Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.
Negative sentiment in user reviews for Mad Mimi can be summarized as follows: Limited customization options: Some users have expressed dissatisfaction with the limited customization options available in Mad Mimi's email interface, finding it lacking fluidity and suggesting that improvements should be made to make it more user-friendly. Lack of advanced features: Several reviewers have mentioned that Mad Mimi lacks certain advanced features found in other email service providers. These include the ability to set up drip campaigns with integration to e-commerce platforms, resending emails to unopened recipients, and more sophisticated list segmenting options. Limited templates and design capabilities: Users have commented on the limited selection of templates provided by Mad Mimi, desiring more variety and customization options. Additionally, some reviewers with advanced skills in graphic design and coding have found Mad Mimi's design tools restrictive for their visual ambitions. Overall, while there are positive aspects of Mad Mimi mentioned by users, such as its functionality and ease of use, these common cons highlight areas where improvements could enhance the user experience and meet the expectations of a wider range of customers.
Users have made several recommendations for Mad Mimi based on their experiences. The most common recommendations can be summarized as follows:
Mad Mimi is recommended for beginners, as it is considered easy to use and offers a simple way to create an email campaign. Users also suggest that it is suitable for small or private companies with simple email communication needs, as it is perceived as an affordable solution that does not require much IT staff involvement. Additionally, users recommend utilizing the support and pre-made templates provided by Mad Mimi, as they find the support to be fast and helpful in navigating the platform and creating email campaigns.
Overall, users appreciate the affordability and ease of use provided by Mad Mimi, making it a recommended option for beginners and small companies with basic email marketing needs.
Attribute Ratings
Reviews
(1-2 of 2)- Mad Mimi can help you store email contacts on their server in different categories which makes it easy to send targeted emails to a particular category or group as the case may be.
- The Autoresponders from Mad Mimi are very effective and can be personalized to have the feel of your company and are very easily automated. The DRIP messages are pretty straight forward for anyone to prepare.
- Mad Mimi gives you good analytics (which can be integrated with google analytics) so that you know how well your marketing emails are converting. It allows you to do follow up on those who might not have read the emails you sent to them.
- They have already made templates for emails which means you can easily prepare, edit and send out any type of emails in minimal time. I like the ability to use the drag and drop method to prepare my own email.
- It is cheap with very great customer support.
- Mad Mimi can improve their marketing automation as their present autoresponder limits us to send emails only on certain time intervals and special dates.
- Mad Mimi needs to work on customization of the interface for preparing email because it is not very fluid. They should make it possible for the user to be able to adjust the spaces between their segmentation so that their final emails can look more professional.
- They should allow the contact storage to be unlimited because email Contact does not take much space.
- The number of emails that can be scheduled should be made unlimited.
- They should include the option of embedding a short video.
- Mad Mimi has helped us capture more customers through email marketing. We sometimes get as much as 60 percent response to our emails
- The emails sent out via Mad Mimi by the company has more than tripled since we started using it. This is due to the conversion rate we have experienced.
- The cost of purchasing Mad Mimi is minimal compared to the number of leads we have enjoyed using it.
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 90%9.0
- Mobile optimization
- 30%3.0
- Email deliverability reporting
- 60%6.0
- List management
- 70%7.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 70%7.0
- Standard reports
- 60%6.0
- Custom reports
- 80%8.0
Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi.
We chose Mad Mimi because it is cheaper.
- PREPARING EMAIL IS VERY EASY
- IMPORTING CONTACT IS EASY
- VIEWING EMAIL ANALYTICS IS EASY
- SCHEDULING EMAIL IS A BREEZE
- The autoresponder functionality is not very effective
- deleting email contact from a list is difficult
- There is no support through phone call
- I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
- Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
- There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
- You can segment your list into as many groups as you like, which makes for more effective email marketing.
- Although you can customize your newsletter with logo and colors, there's basically only one format. That's good and bad. On one hand, it keeps things very simple. On the other hand, it isn't that flexible if you want a different design.
- Other tools have built-in templates for various types of emails -- news, sales, etc. Would be nice to have those on MM.
- Other tools make it easier to set up drip campaigns.
- Other tools have more sophisticated features, like integration with an e-commerce platform to remarket to visitors who have left.
- It's difficult to resend an email to unopened ones.
- It has helped introduce people to workshops, which is part of their customer journey to hire me as a consultant. Which in turn, leads to increased revenue.
- It demonstrates my expertise as a marketing consultant, which again leads to increased revenue ultimately.
- It's an infinity ROI at this point since I'm on the Mad Mimi free plan (except for the time invested to create the emails of course).
- WYSIWYG email editor
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
I'd like to be able to easily share my blog posts and thinking about creating a drip-campaign email course -- both will be easier on MailChimp, but the size of my list will make it more expensive to use.
- Price
- Product Features
- Product Usability
- Product Reputation
- Simple drag and drop email creation.
- Easy to customize with logo and color palette.
- Easy to add social links.
- Scheduling is a little strange sometimes. When I think I've got it all set, but then go back and change something, it seems like I have to set up scheduling again.
- It isn't clear what is required for the personalization field, when you don't have "name" to fall back on. Had to guess what was required before I could save it.
- It would be great to be able to resend to unopens. I don't believe this is available. Would be nice to have for re-inviting people to upcoming events.