Overview
What is Qualaroo?
Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.
A perfect market and user research tool
One of the best tools to collect feedback on design prototypes!
One of the best user feedback software we have used
Amazing feedback and analysis tool
A very comprehensive survey tool.
More than just an online survey tool
We like it because we can use a single tool to achieve different goals within and outside the organization.
We use Qualaroo across the …
Our products & new features get developed faster
Qualaroo makes it easier for our different groups to collaborate. Across our company, over a dozen teams have access to the tool as part …
Qualaroo Connects Our Client Success Teams Worldwide Through Insights
Research is a part of every team member’s role at our company. It is unfeasible, however, to take part in regular field visits or take …
Does More than Conduct Online Surveys
Qualaroo is a great tool for conducting online surveys
Fantastic tool for gaining valuable insights!
Using Qualaroo to drive customer insights
Qualaroo Review
Qualaroo: a reliable solution in a fast-changing market
Qualaroo provides flexible targeting and a good response rate.
Popular Features
- Data export (12)9.999%
- Response tracking (12)9.292%
- Survey logic flexibility (12)9.292%
- Survey templates (11)9.090%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $199 per month
Features
Survey Format & Appearance
Features related to the type, look & feel of surveys.
- 9Survey templates(11) Ratings
Includes a selection of pre-made survey templates for different types of surveys.
- 9Themes(10) Ratings
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
- 9.9Custom logo/branding(10) Ratings
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Survey Content
Features related to the content (media, question types, answer types, etc) of surveys.
- 9.8Changes to live survey(11) Ratings
Users can make changes to live surveys after they are published.
- 9.6Question design help(10) Ratings
Includes educational material about question design for research, such as tips, recommendations, and information about best practices.
- 9.7Multiple question types(11) Ratings
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Survey Logic
Features related to survey flow, or the logic that directs survey question order.
- 9.2Survey logic flexibility(12) Ratings
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Survey Reporting & Analytics
Features related to reporting & analytics for survey results.
- 9.2Response tracking(12) Ratings
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
- 9.9Data export(12) Ratings
Data collected within the tool can be exported to another program for additional reporting/analysis.
- 9.9Standard reports(11) Ratings
Includes canned reports that allow users to generate and share accurate survey results.
- 9.2Custom reports(11) Ratings
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
- 9.9Analytics(11) Ratings
Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.
Survey Administration & Security
Features related to administration & security for survey tools and data.
- 9.8Access controls(11) Ratings
Administrators can limit users’ ability to access data and edit content.
- 9.8Compliance(11) Ratings
Supports privacy compliance and confidentiality standards, such as HIPPA.
Survey Distribution
Features related to the distribution of surveys.
- 9.8Vendor-offered crowdsourcing(7) Ratings
Vendor offers access to an audience or panel of respondents.
- 9Respondent restrictions(9) Ratings
Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Qualaroo?
Qualaroo Video
Qualaroo Competitors
Qualaroo Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(25)Community Insights
- Pros
- Cons
- Recommendations
Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various customer feedback sources. This feature has been praised by several reviewers for allowing them to focus on the most important questions and prioritize them accordingly.
Capture Additional Information: The ability to capture additional information about respondents, such as UTM data, has been highly appreciated by users. This functionality has helped many reviewers gain deeper insights and make more informed decisions based on the collected data.
Valuable Exportable Raw Data: Users find the exportable, raw data provided by Qualaroo to be valuable for deeper analysis. Several reviewers have mentioned that this feature allows them to extract the necessary information and use it with other CRM tools, enhancing their overall data analysis capabilities.
Limited customization options: Some users have expressed that there is no scope for customizing the code, which restricts their ability to merge surveys with their testing platforms. This limitation has been frustrating for those who require a more tailored approach to their surveys.
Lack of visual variety in themes: Many reviewers have mentioned a desire for more varieties of themes to make surveys and tests visually appealing. The current selection of themes is considered limited and does not cater to diverse design preferences.
Dull interface with limited interactivity: Users find the gray interface dull and wish for a more interactive dashboard for deeper analysis. The lack of interactivity hinders their ability to explore data effectively and limits the overall user experience.
Based on user reviews, here are the three most common recommendations for Qualaroo:
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Users have found that Qualaroo effectively handles multiple surveys without adding complexity. They recommend utilizing it for all customer feedback needs and appreciate its ability to capture feedback without requiring an in-house tool. Additionally, users find Qualaroo to be a great option for quick and simple in-product surveys.
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Reviewers advise thoroughly researching competitors and fully utilizing Qualaroo's features. By doing so, businesses can gain valuable insights and extract the maximum value from using the product.
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Users consider Qualaroo to be a strong tool that delivers great value and insights. They emphasize its effectiveness in capturing feedback and the importance of incorporating it into their feedback strategies.
Overall, users highly recommend Qualaroo for various customer feedback needs. They praise its simplicity, effectiveness, and ability to provide valuable insights. Furthermore, they encourage businesses to thoroughly explore its features and integrate it into their feedback strategies for optimal results.
Attribute Ratings
Reviews
(1-2 of 2)Qualaroo: a reliable solution in a fast-changing market
- Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
- Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
- With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
- Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
- Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
- We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
- The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
- The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
- The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
- Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.
2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
- Qualaroo has allowed us to take questions that come up in weekly team meetings and translate them immediately (same day) into questions we pose to users, with actionable insights coming back to us within 3-5 days. For sites with larger traffic volumes (in the 100s of thousands of uniques per month, vs ours currently in the 10s of thousands per month), you can probably get actionable data even faster.
- Qualaroo has worked well as an off-the-shelf micro-survey solution, allowing us to focus our limited development resources on other higher-priority projects (vs. trying to engineer our own micro-survey features into our site).
- Gathering on-page user feedback about specific content areas or pages within our site.
- Quick polls (with follow-up survey questions) that contribute to the original research that we produce.
- Engaging users who look like they're about to abandon either a landing page or a page in one of our interactive funnels to understand why they're abandoning.
- We've used Qualaroo as a single call-to-action pop-up that redirects the user to a specific landing page or survey. This has allowed us to promote specific, timely offers and drive conversion.
- We've also used Qualaroo pop-ups as purely informational banners. We're testing whether a Qualaroo nudge can increase our site registration rates by explaining to new visitors how our content wall works. This is a temporary testing step prior to committing developer resources to changing the way our registration wall works.
- We'd like to be able to pass data we collect via Qualaroo directly into our CRM and marketing automation systems to trigger personalized follow-ups with our site visitors. This is currently only available with the much pricier Enterprise plan (which we don't have). If lower-cost competitors develop this capability, we will likely switch platforms.
- Implemented in-house
- None
- Self-taught
- Very easy to clone a "nudge" to create a new micro survey based on prior surveys.
- Targeting of "nudges" using regular expressions has gotten better over time. You can now test your regular expression against specific URLs right in the Qualaroo interface without having to go to a 3rd-party tool for this kind of testing. This has made it much easier to work with regular expressions, especially for minor tweaks in targeting.
- It's really easy to update the look and feel of "nudges" and to format the content within the nudge. This has gotten better over time with new support for HTML mark-down.
- Qualaroo calculates response rates across all "nudges" and displays that in your dashboard. There's no comparable response rate calculation displayed for each individual "nudge". This is easy enough to calculate, but it would be nice not to have to do the mental math constantly or to be reaching for my calculator to figure out response rates for the nudges I care about most right now.
- Having a single "dashboard" where all your "nudges" are visible in one long list and a related "Archived" tab is nice for it's simplicity, but a bit cumbersome once you're running multiple nudges across multiple domains.
Qualaroo recently improved the way users can write and test regular expressions, improving the usability of that feature significantly (this was likely motivated by a high volume of support inquiries to Qualaroo on this feature).
The one area where Qualaroo could significantly improve usability is on the ability to design nudges with multiple questions. Adding a drag-and-drop feature to organize questions (even if this doesn't actually affect the branch logic that sequences the questions themselves) would be a big improvement.
Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges.
And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.
Qualaroo is still the king of microsurveys
- Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
- Customize question types (e.g. open-ended response, multiple option select, single option select).
- Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
- Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
- It is very difficult to calculate this without knowing an accurate response rate. We utilize other survey methods that are labor intensive (and thus expensive). Qualaroo is hands-off and requires little work beyond initial setup, so if the response rate is equal to or greater our other systems, it definitely pays for itself. Sadly, because of what I described previously, we don't know if this is true.
for a cost of $79/month or just under $50 if billed annually. This was still a bit more than we were hoping to pay.
- To obtain quick, measurable user feedback on specific issues.
- To obtain immediate feedback from users.
- Implemented in-house
- Self-taught