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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    10.0
    100%
  • Content planning and scheduling (11)
    8.0
    80%
  • Workflow management (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%

Reviewer Pros & Cons

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Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.6

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.1
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(149)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
November 04, 2014

Radian6 Review

Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Pros and Cons
  • The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
  • I really like the art of the Keyword Configuration and ability to filter noise.
  • Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
  • Ability to train multiple users across the organization.
  • I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
  • Provide insights based on data.
  • Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need.
  • Sentiment could be improved.
Likelihood to Recommend
Return on Investment
  • Turning data into actionable insights across the organization.
  • Using custom reports to gain more budget for paid media and other areas.
Alternatives Considered
We evaluate up to five listening tools every year and each has their pros and cons. Radian6 satisfied our needs in reporting, insights and the representation of the data. We also liked the amount of data the tool could pull conversations from. We found this tool had the ability to capture a wide range of sources for mentions.
Users and Roles
4
Analytics, Marketing Strategy and Internal Marketing
Support Headcount Required
2
Analysts and Strategists.
Business Processes Supported
  • Listening for mentions of the brand, industry and competition.
  • Based on insights determining what actions should be made for the product, company or brand.
Likelihood to Renew
9
I am trained, comfortable and understand how to use the tool to its full potential.
Products Replaced
We were not currently investing in a listening tool.
Implementation Details / Implementation Partner
  • Implemented in-house
Our company, Sundog can provide implementation. www.sundoginteractive.com.
Implementation Rating
10
It's an ongoing process to filter noise and optimize the keyword configuration to its fullest potential.
Training Types Used
  • Online training
  • Self-taught
Online Training
8
Love the live webinars and schedules.
Ease of Salesforce Marketing Cloud Social Studio (retiring) Training
Yes and No. I believe the live webinars are needed and then time needs to be dedicated to self-train or work with a team who has additional training.
Support Rating
8
I really love the overall support process for Radian6; however have had some communication issues with some reps to clarify understanding at times.. I find the overall process of this tool's support great. I would like the Account Reps and Customer Service Reps to be more knowledgeable once I get to them. Sometimes, it takes a few times to connect before an issue is solved.
Premium Support
No
We have a team in-house.
Usability
9
Very easy to use and find valuable mentions.
Reliability and Availability
9
Performance
9
Could vary based on your internet connection.
Systems Integrated With
  • Google Analytics
  • Omniture
Future Integration Plans
  • Salesforce
Salesforce is an ongoing project to identify and build social profiles.
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