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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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10k mentions



Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Take your Brandwatch data anywhere: The power of the API


Brandwatch is... More Simple to Use


Brandwatch has... More Filters


Social Media: Measurement and Reporting


Brandwatch has... More Data Quality


Brandwatch Experts: 1. Sentiment Analysis

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

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Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings


(1-25 of 65)
Companies can't remove reviews or game the system. Here's why
Score 3 out of 10
Vetted Review
Verified User
We use Brandwatch to manage our social media content distribution and gain insight into our target audience. We faced the challenge of dealing with multiple accounts and not being able to efficiently track our analytics.
  • Easy to use
  • Responsive Customer Support
  • Included influencer management
  • Client Management
  • Linkedin Functionality
  • UX Design
  • Automations
This platform is very robust and has a lot of great features to suit a full marketing suite. At the same time, it is not ideal for any company that mainly lives on LinkedIn. You may as well use their internal account management tool. But if you need to manage influencers or only need a very simple display of your activity then this is a very user-friendly tool. It simply is not ideal for our organization. Please take as much time as possible to play with the platform before committing to a contract. Honestly Hootsuite and Later are my personal favorites still. I was hoping this would provide a new opportunity to gain more insight into our audience but it is definitely not for us. I may have a personal bias since I am a creative and like to see my work displayed and be able to visually see other streams of content. This just seems like a step back from a designers stand point. Functionality wise it defiantly works. It's just a matter of if you want something with just the bare bones.
Score 7 out of 10
Vetted Review
Verified User was useful for social media management, publishing, community management, social listening, and measuring content. Before the merger with Brandwatch, Falcon's services were pretty bare bones. Compared to other competitors, they had a better user interface and user experience. In regard to customer service, they were more prevalent than Hootsuite, but support wasn't the most friendly nor was the customer success lead very responsive. Hopefully, the Brandwatch merger improves these processes.
  • Social media management.
  • Publishing.
  • Community Management.
  • Price point is high compared to other platforms that do the same functions.
  • Insights and reporting are bare-bones, you're better off extracting the data in a CSV and evaluating it yourself.
  • Not as accessible for smaller businesses.
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
Score 9 out of 10
Vetted Review
Verified User
It helps us a lot in monitoring the brand on social networks, as well as getting to know our target audiences better. It is a very professional tool that allows a great depth of analysis and at a commercial level it is useful to better target messages and content strategies on social channels.It allows you to confuse queries in a simple and highly customizable way.
  • Improve the customer experience
  • The connection via API is very good
  • Its flexibility and scalability adapts to all types of organizations
  • The analysis and monitoring of influencers
  • Sentiment analysis using AI
  • Higher level of audience data filtering
It is very appropriate for social media teams that develop a very professional and highly detailed work, who want to make their social media strategies profitable.It is not appropriate for companies that are not serious about social channels and do not want to invest in top tools.Social media teams are better with Brandwatch
Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.
  • Highly programmable setup allows for deep categorisation of social and online conversation data.
  • Useful and clear UI that allows easy access to granular reporting.
  • Highly responsive and knowledge support and account management teams.
  • Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
  • The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
For those looking for more granular and complex insights into social conversation and audience behaviour there is simply no better platform.
Gary Wilcox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.

In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
  • Filters textual data
  • provides excellent options in terms of dashboards
  • very efficient and timely data downloads
  • quick response from the support team
  • I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
  • I would like to see a more comprehensive historical data pull
Brandwatch is a great listening tool. I have used other similar systems and now believe I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions.
Score 7 out of 10
Vetted Review
Verified User
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest. We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
  • Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
  • I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
  • I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
  • Data sources need to be expanded from the current offering.
It is well suited for large studies that have lots of time for analysis. Its features are very engaging in bringing out keyword associations and topical relations. It is not suited for small ad-hoc studies.
Ravindra Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The Brandwatch tool is used to generate consumer insights using the social data for clients, as a service company we provide listening service to clients using the Brandwatch tool. The tool is majorly used by the research and HR department for the client as well and employee hiring purposes. The features and UI helps us to understand the consumer behaviors and provide the same insight to clients.
  • It helps to create Consumer Insight report
  • It helps to create Influencer Analysis report
  • It helps to create Campaign Analysis report and see the performance of the campaign
  • Image recognition features
  • Speech Analysis features
  • Attractive wordcloud
It is best suited for companies that have huge data because of the tool efficiency. Brandwatch can change the large data into graphs in minutes, and it takes very less loading time. The tool is used to creating Influencer analysis, campaign analysis, and consumer insight report in one click.
The tool is also user-friendly with an easy boolean logic feature. The tool is less appropriate for post scheduling.
Maria Bereziuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.
  • has a well-organized and fluid interface.
  • It has many abilities to work the on the content of our company or clients in different social media.
  • The platform even allows me to mix stories as part of the marketing strategy.
  • With, I can easily see when different posts are scheduled and review before they are published.
  • It's nice to have a reporting section where I can frequently review where I should improve.
  • The mobile app has very few features; I hope they can include better future updates.
  • Their technical support should improve, take the time to provide answers.
I can recommend for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.
James Arnold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are engaging with Brandwatch on two fronts. First, to inform us globally on our industry while also informing us on various niches. That information allows us to be smarter and also surprise our internal and external clients with business-relevant information. Secondly, we use it as insurance. Are there conversations going on that we need to know about instantly.
  • Media coverage database.
  • On-ramping from zero to action.
  • Reporting.
  • More reporting template options.
  • More alerting options.
The tool is very powerful and can serve just about any size of brand. You need to have a few people dedicated to using it though to make it powerful. Given the cost of it, you will want to make sure those people are engaged at least at a mid level in the company to know how to best search. It does not have a low cost, so it might not work for many smaller businesses.
Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.
  • Segmentation
  • High Customization
  • Huge Data Source
  • Access to Historic Data
  • Onboarding
  • Exporting Dashboards
  • Automated Exports
Brandwatch Consumer Research is an excellent tool for better understanding your global audience while providing your teams the tools to deep-dive down to a specific list of individual users. The real value of the tool comes from its advanced customization options. With a little time and creativity, you can segment any data to suit almost any purpose, allowing you to create some truly deep reports and insights into the various user data you are looking into. If you are looking to dive into the nitty-gritty of your audience while maintaining the functionality to create easy to understand reports Brandwatch is a wonderful platform to look into.
Score 8 out of 10
Vetted Review
Verified User
Currently used as the main reporting tool for board and senior leaders on understanding social media commentary and exposure the business has. Helping to support some UR and thematic research, Brandwatch helps to steer high level product design strategies and communications direction when talking about overall brand, overall user propensity to purchase.
  • Very detailed in its thematic and keyword based searches.
  • The ability to crease multiple levels to predefined filtering allows for cleaner results.
  • Too comprehensive means it is more of a reporting tool than an investigations tool.
  • The filtering defaults are often misused to predefine keyword filtering... how can we be sure users always use the same keywords.
Albeit a complex interface and very fiddly to get to an end result, the use of presentation graphics, the ability to filter properly and the options within the design and distribution of the boards means that Brandwatch is used at the highest level in our organisation. Alternatives to Brandwatch are used but it is the output that gives Brandwatch the edge.
Score 8 out of 10
Vetted Review
Verified User
Our marketing department currently uses Union Metrics to track potential and actual metrics for Facebook, Instagram, and Twitter for a large client with a social audience of 2M+. Union Metrics fills the gap of having to pull top performing posts individually in each platform. The snapshot makes it easy for our client to understand what’s working.
  • Topic tracking is easy to set up and starts pulling fairly quickly. While the data is only for Twitter, it’s easy to find influencers talking about your topic.
  • The overview of metrics per platform is incredibly helpful, and the simplicity of what you're looking at makes it easy for a non-savvy client to grasp.
  • Understanding top contributors and hashtags about your brand helps inform strategy or how to adjust content. For example, our brand's top contributors were not who we wanted to be associated with our posts, so we adjusted our language.
  • More platform integration. I would love for Union Metrics to be a “one stop shop” but LinkedIn and YouTube are not available to track.
If you’re looking to track metrics and easily export so they are client ready, Union Metrics is an excellent and trustworthy tool. If you need to dig deeper with individual posts or nitty-gritty analytics, pulling directly from the platform will still be the best course of action.
Youssef Shalaby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Brandwatch is the perfect listening tool that gives users the best control over data analysis in a user-friendly and simple way. Compared to other platforms that I've viewed and/or used over the past five years, they are the most progressive and can be classed as thought leaders within the social media and listening analytics field.
It is true they can be a little pricey, yet it is all worth it, especially for advanced users.
  • Tagging and categorizing.
  • Data charting, filtering, and analysis.
  • Integration of external data sources on analytics platform.
Brandwatch is perfect for quick and reliable insights from both social media and the web. It can be really helpful in deep analysis as the robust analytics platforms decrease the time to slice and dice and dig deep into data.
Score 10 out of 10
Vetted Review
Verified User
We are using it for our website and social media. The company mainly uses it in our Marketing Department so we can get raw and generic data to better grow our company.
  • Search
  • Professional
  • Reach
  • None
When we are gathering data from our social platforms, we are able to use Brandwatch to help us in doing so. The sentiment it gives the company helps us to improve daily.
Score 6 out of 10
Vetted Review
Verified User
We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital department but provides insights used by our entire organization.
  • Sentiment analysis.
  • Social mentions.
  • Social influencers.
  • Pulling historical information.
  • Pulling information evenly across online channels.
  • Identifying negative comments vs positive comments.
I think Brandwatch is good for analyzing online conversations around broad topics. However, I think for more niche topics there is a lot of clean-up that needs to be done in the mentions and data pulled.
Score 8 out of 10
Vetted Review
Verified User
We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance tools. We didn't have a social media tool in the past, and it's nice to have insights into the social media landscape in a variety of industries.
  • Their UI is easy to understand.
  • Their data gets updated in real-time.
  • The ability to provide detailed, analytical reports is nice in a budding social media landscape.
  • It's not all-encompassing. In other words, there aren't a whole lot of insights from our PR hits and how they perform on social.
It is well suited to supplement your social media efforts. It gives you the power to create social media campaigns with data that supports your ideas.
October 15, 2019

Wouldn't recommend it

Kenji Onozawa | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

The main uses for Brandwatch within our company were as follows:
  • Monthly social channel performance reporting.
  • Brand protection.
  • Campaign reporting (mainly hashtag tracking).
  • Announcement reporting.
  • Social listening.
  • Campaign reporting.
  • Manipulation of the data (visually).
  • The learning curve is steep.
  • Price tag.
  • Wasn't able to pull all the metrics our organization needed.
I think among the enterprise-level listening suites, Brandwatch is probably among the best. With that said, for the average marketer, it's still too confusing to set up and get going without the help of their support managers (as compared to something like Sprinklr). More often than not, our team would need to contact them to get the dashboards set up the way we needed as it was simply too difficult to do so on our own.

I think what it did well was at a high level being able to get the social listening metrics we needed (with a few caveats) and being able to alert us when there was a situation on social we needed to be made aware of (so we could get ahead of it). Where it really faltered was in the social channel post reporting as it wasn't able to gather some of the data our team required. As a result, we'd need to go into the native platforms to generate post performance metrics, which defeated the point of us having a tool like Brandwatch in the first place.
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Brandwatch is used by our media and data team at my company. But reports and findings generated through Brandwatch are shared with our entire office and externally to clients.

Some of the main areas we use Brandwatch for are: trend tracking, organic follower tracking (FB, IG, and TW), estimating share of voice, Twitter custom audiences using the Audiences tool, sentiment tracking, Brand health monitoring, competitor conversation tracking.
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
  • Query building learning curve. To get the most out of query set up, using the Query Editor is best, but learning the nuances of this process can be hard if you don't consider yourself to be very tech-savvy.
  • It would be nice if widget color schemes were adjustable so graphs could be catered to specific report styles. Our company aesthetic doesn't really match with the rainbow-colored widgets created by Brandwatch, so sometimes they stand out in a bad way in our reports.
  • I know this is something they are working on, but the current AI classification and learning abilities are limited (as of Oct. 2019). Part of their road-map with their Crimson Hexagon acquisition is to incorporate smarter classification and AI to help filter out irrelevant mentions.
  • Sentiment classification is unreliable sometimes depending on the subject matter. If a user is being funny or sarcastic in a mention, the sentiment algorithm gets really tripped up.
Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
September 10, 2019

Brandwatch Listening Review

Kelcey Zacarese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.
  • Social listening
  • Sentiment Analysis
  • Trend Spotting
  • Sentiment Analysis could be more accurate
  • Easier Interface to use
  • More explanation on when boolean terms are not applicable
Brandwatch is great for any social listening reports or requests since they have a few options when you can create a query - either an automated query or you can manually do a boolean search. They pull results from blogs, news sites, forums, and all main social media platforms that are not affected as strongly by the API (i.e., Twitter).
Score 6 out of 10
Vetted Review
Verified User
For modern PR, having a pulse on social conversation is a must. We use it to monitor conversation on topics, brands, competitors, and to identify trends and audiences that can inform both strategic planning and rapid-response. In practice, the analytics team does most of the work in the platform, but there are some generalists who are comfortable doing basic to intermediate tasks.
  • Slices and dices data by different keyword sets and visualizes it however you need it
  • Doesn't limit the number of queries
  • Allows for highly customized dashboards
  • Makes it easy to limit access based on user logins
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
Lainey Graham | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages. It is also used by our content marketing team to gather metrics and determine the success of various content pieces and campaigns.
  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
  • does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
  • does not currently post to Instagram stories. This is a capability that they need to compete in their space.
Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Score 8 out of 10
Vetted Review
Verified User
Incentivized provides many similar functionalities as every other social media management platform. As an agency that services many clients, we are always looking for new tools that can enable us to offer unique services and features to them. We found one such feature within that allowed us to extract unique target audience sets from our listening query results. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook that managed to achieve some of the best CPC and CPM post rates we've seen compared to our regular targeted ads.
  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price provides a set of functionalities that cover a wide spectrum of services that would normally be required by any social media community manager and analyst. In addition, it has a few unique features that you wouldn't find in other platforms, and we would highly recommend signing up with if those functionalities are what you are seeking.
January 09, 2019

Union Metrics Rocks

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The marketing department utilizes Union Metrics to help analyze and predict trends on our Twitter account to ensure we are optimizing content and ad spend.
  • Analyze
  • Concise Reports
  • Predict trends
  • Exporting of data
  • Navigation of menus
  • Lack of other social networks
Union Metrics does a great job at providing insight into our Twitter account. With Union Metrics being the official partner of Twitter, I’ve noticed that the data we see via Union Metrics is much more comprehensive as opposed to other tools we’ve used. Union Metrics is a great tool for understanding how followers interact with your content and how to better engage them.
Score 9 out of 10
Vetted Review
Verified User
Union Metrics has proved to be a valuable tool to pull snapshot reports of activity related to our company on Twitter, being able to gather data to allow us to see the number of Tweets, potential impressions, sentiment, retweets (RT's), and the top Tweets related to a given subject. While the tool does allow basic information for your owned Instagram and Facebook pages, we use it almost exclusively to report on Twitter.
  • The ability to pull quick and graphically pleasing reports to distribute to your team to gauge the impact of a particular topic on Twitter.
  • The ability to track a number of keywords on Twitter over an extended period of a time.
  • An easy way to find the top contributors related to specific topics.
  • While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
  • Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
  • It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.
It is a fairly powerful and easy-to-use tool at a very affordable price. We use it on a daily basis and get amazing value out of the insights we are able to obtain. The ability to quickly produce and export reports allows us to easily get an idea of how specific conversations are unrolling on Twitter.
Score 8 out of 10
Vetted Review
Verified User
We use Crimson Hexagon to look for social media stakeholder conversations across channels including Facebook, Twitter, and earned media. We use these conversations to gauge topical interest, sentiment, and unearth trends we might not have been able to see without analytically examining the problem. Many members of our team choose Crimson.
  • Data you can trust
  • Fast easy-to-learn UI
  • Functionality that translates well across users - I.E. a team member can use it and will see the same result you do.
  • Crisis monitoring support
  • Unbranded or white-label report development
  • SQL support
Crimson Hexagon is great for monitoring the conversation online about a product or brand for Twitter and earned media. Since Facebook (and, by virtue of shared ownership Instagram) are largely private networks with APIs that are closed, I do not trust 3rd party tools to report on Facebook and Instagram data.
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