Overview
What is Synthesio Social Intelligence Suite?
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human…
Powerful & fast social media management tool, a big rival of Sprinklr
Highly recommended for social listening
Great Value
Synthesio makes social listening easier
Synthesio delivers Data Analysis with Visual Reports & great customer service
Synthesio Review
Pricing
Synthesio
$1,200.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Synthesio Social Intelligence Suite?
Synthesio Social Intelligence Suite Video
Synthesio Social Intelligence Suite Competitors
Synthesio Social Intelligence Suite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(20)Community Insights
- Business Problems Solved
- Pros
- Cons
Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently monitor and respond to discussions about their organizations. Users have reported that the software has allowed them to maintain a comprehensive understanding of their brand's reputation in real-time. By tracking customer sentiments on a global scale, marketing teams are able to effectively manage both positive and negative feedback, fostering better customer relations.
Additionally, Synthesio has been lauded by Corporate Communications departments for its ability to facilitate crisis listening over social media. This functionality has played a crucial role in helping organizations respond promptly to potential issues, ensuring that any emerging concerns are addressed in a timely manner. Brands within the financial services industry have also found value in Synthesio's social media monitoring capabilities. By gaining insight into consumer perceptions and evaluating their standing among competitors, they have been able to make informed decisions based on the data provided by the software.
Furthermore, Synthesio is widely regarded as a useful tool for tracking media coverage of companies on a global scale. This feature allows organizations to stay informed about their mentions in the press and address any arising concerns swiftly. The software has also been instrumental in building strong social media presence and increasing global brand awareness. By generating ideas and insights, it has helped marketing teams develop effective social media strategies and engage with their target audience more effectively.
In addition to these core use cases, Synthesio has proven valuable for expanding knowledge about competitors and clients. Users appreciate its ability to provide a better understanding of competitors' social activity and identify key trends or patterns in the market. This insight allows organizations to stay competitive and make well-informed decisions.
The usefulness of Synthesio's Social Intelligence Suite has resulted in its adoption by various departments within organizations. Recognizing its value in social media monitoring and reputation management, users from different teams have found ways to leverage the software's features to meet their specific needs effectively.
Useful HashTag Tracking: Several users have found the HashTag Tracking feature to be highly beneficial for pre and post-event data analysis. They appreciate its ability to track brand mentions and filter out extraneous noise, providing valuable insights and enabling effective monitoring of consumer engagement.
Efficient Filters for Refining Search: Many reviewers have praised the ability to set up filters for multiple topics and keywords in Synthesio. This feature allows them to refine their search and focus on pulling in mentions that are most relevant, saving time and effort in the process.
Effective Social Listening Capabilities: A number of users have been impressed with Synthesio's social listening capabilities. They find it effective in aggregating brand mentions from various sites and platforms, helping them monitor their social accounts' hygiene and ensuring brand safety.
Inaccurate Sentiment Analysis: Some users have expressed dissatisfaction with the accuracy of Synthesio's sentiment data. They feel that the software's analysis of sentiment needs improvement, indicating a lack of confidence in the reliability of the provided data.
Limited Filtering Capabilities: Several reviewers have mentioned their frustration with the inability to filter out all mentions related to specific arenas associated with their business. This suggests that Synthesio's filtering capabilities are lacking and may not fully meet the needs of users who want to exclude certain topics or industries from their analysis.
Difficult Navigation and User Interface: Users have found navigating within Synthesio's software to be challenging. They suggest that the user interface is not intuitive, which can hinder their ability to efficiently use and explore the platform.
Attribute Ratings
Reviews
(1-5 of 5)- Social Listening
- Social media monitoring
- Social accounts hygiene
- Brand safety & health
- Consumer engagement
- It really works well. It provides an overall marketing solution like other tools in the market.
- Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
- Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.
- Social media reports
- Listening data / historical data
- Brand health
- It has helped us understanding the on going topics on our social page quite well.
- Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
- Employees feel really happy with the tool because it lets them do the work fast and securely.
Highly recommended for social listening
- Aggregating brand mentions.
- Filtering out extraneous noise.
- Pulling in mentions from multiple sites and platforms.
- Filter setup for multiple topics and keywords.
- I’d love better graphics when I pull reports.
- The sentiment data is still inaccurate.
- We are unable to weed out all mentions of the arena associated with the bank.
- Better customer support in real time.
- Better data on competitive trends.
- Live monitoring of topics of concern to the bank for reputation management.
Great Value
- Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
- Synthesio has an excellent support team. They are always available to answer any questions we have.
- The dashboards are just ok. I think there could be a lot of improvement on the visual look of the dashboards. That being said, if you're just into the data. It works great.
- Synthesio has helped us with online reputation providing us with an online reputation score that is measurable. It has also helped us monitor our brand for any crisis that may be happening online.
- HashTag Tracking - Pre Event, Post Event Data Analysis
- Infographic Designs.
- Customer Service.
- Realtime data at events.
- Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
- Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Synthesio Review
- Synthesio is great at timely feedback and is always there to answer any questions.
- The data is pretty clean and not filled with a ton of spam.
- If you're in a DIY dashboard, the amount of data can sometimes be an issue. Meaning, there's areonly so many conversations you can pull back.
- Increased brand awareness, perception and overall campaign progress.
- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?