Item: Adobe Analytics
Rating: 10
Author: Tony Dittmer

Use Cases and Deployment Scope

I am a consultant who helps clients with their Adobe Analytics through implementation and use of the tool. I teach them what it can do and help them get the most out of it.

Pros and Cons

Very flexible reporting in workspace.
Flexibility in data structure.
Flexibility in data allocation.
Building advanced segments simply.

Support
Documentation

Return on Investment

It is clearer than the platforms.
I trust the data more.
I don't always like the results as much, but trust them more.

Adobe is more real time than the others. It is more customizable than the other competition. Though it does have a learning curve, I feel it gives the best understanding of the real actions and data from the customers.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Other Software Used

Adobe Experience Platform Launch

Likelihood to Recommend

Adobe democratizes the data. Workspace is very flexible and it's very powerful. Adobe launch is also fantastic at providing flexible options at connecting that data. This leaves us with clear ideas of what the data is and how to see it. The flexibility in building out dashboards in a clear way is empowering.

Adobe Analytics for those deep in data.

Overall Satisfaction with Adobe Analytics