Data handling and analysis tool with powerful analytics features
April 16, 2024

Data handling and analysis tool with powerful analytics features

Dheeraj Upadhyay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us comprehend each touchpoint in the user journey inside our UI experience on a deeper level. With Adobe Analytics, you can react swiftly to shifting market conditions and grab opportunities as they present themselves.
  • The ability to input data from several sources makes it incredibly convenient.
  • It's crucial that this platform makes it easy for me to comprehend user behavior.
  • It offers comprehensive insights on the functionality of websites and applications.
  • Concerns about data privacy vary by location
  • The second is that it required a lot of server resources to operate Adobe Analytics.
  • For novice users, this tool might be somewhat confusing.
  • Issues pertaining to testing and machine learning are also resolved with great assistance from this tool.
  • Analyzing the traffic and stats on my website was giving me difficulties. After using this program, checking the traffic and customer behavior was lot easier.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Along with this data preparedness, Adobe Analytics resolves several issues about data-driven choices and data manipulation. It's been beneficial and has improved the deliverables we make for our clients. We saw a double-digit percentage point improvement in conversion rates because of AA. Large datasets are easily visualized in a shorter amount of time.

Adobe Analytics Feature Ratings

Traffic Reporting
8
Lead Conversion Tracking
9
Behavior Analysis
7
Bounce Rate Measurement
9
Device and Browser Reporting
9
Pageview Tracking
8
Event Tracking
10
Reporting in real-time
10
Referral Source Tracking
9
Customizable Dashboards
10