You get a lot baked in.
Updated December 15, 2015
You get a lot baked in.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Select
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
We are using Marketo's marketing automation platform for a multi channel B2B high tech organization. The database size is 500K, we have three active nurture streams for prospects in a global implementation. We use it to standardize messaging, capture prospects and automatically support them through the first 2/3 of the buyer's journey, then send warm qualified leads to sales. We intend to report on program performance and contribution to pipeline and revenue.
- The greatest strength is ease of use. About the product.
- Marketo professional services provides loads of best practices.
- There is a wealth of written documentation about the product.
- Database is flat file structure with the obvious resultant issues.
- Accurate reporting is very much dependent on clean data and solid underlying infrastructure - lead lifecycle, channels/tags being implemented well.
- Throttling email in large lists to the same domain is not easily done.
- Better insight to sales on what target prospects are doing (not doing).
- We hope to soon be in a position to compare programs to identify winners vs losers.
- Oracle Eloqua,Pardot
Easier to use than Eloqua, but Eloqua's data management is more flexible. Better suits multiple products and channels than Pardot, but that may change in time.
250,000 to 1 million
Adobe Marketo Engage Feature Ratings
Marketo Implementation
- Implemented in-house
Yes - Main platform, RTP, Sales Insight
Change management was a major issue with the implementation
- Lack of alignment between sales and marketing
- Lack of all the necessary business processes being well articulated and supported
- Should have purchased help, there is too much you don't know that can get you later