Marketo can segment anything, if you know how to do it.
March 09, 2020
Marketo can segment anything, if you know how to do it.
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
Marketo was used by the marketing department to facilitate our smart, automated email campaigns. It was addressing our inability to accurately segment our email lists, since we offer many different niches within our company and each needs a personalized email feel. With Marketo, we began the process of segmenting down and capturing the information we needed to accurately sell product by product, rather than just selling people on the entire collection.
- Segmenting of lists and capturing segment information.
- Triggers & Automation flows.
- Keeping your CRM clean and clear.
- Ease of use - it is horrendously big and hard to understand.
- Setting up templates for use with standard marketing flows.
- Allowing the user to understand their CRM.
- Upsell
- Cross-Sell
- Lead Management
- Other
We were trying to drive sales and automate our workflows so that we didn't have to do so much manual email construction. We have different segments in our business and each needed a separate email flow for retargeting subscribers who were about to expire. We also were attempting to nurture leads better so that they got timely communications, based on their customer journey. Previously, we had been using a newsletter format to basically blast our entire list with everything we offered all at once.
HubSpot is much more user-friendly than Marketo, and at a fraction of the cost. The one drawback is that Marketo allowed for much more advanced segmentation and drip flows than HubSpot. However, HubSpot more than made up for it with their social integrations and the ability to manage all advertising in one place.
25,000 to 100,000