Overall Satisfaction with Optimizely Content Marketing Platform
My team uses Optimizely to track briefs for
content/images, editorial drafts, content strategy reviews,
legal reviews, and more. The program makes it easy to manage and track
workflows, so you know who is responsible for their desired deadline. It also
provides reminders regularly to promote timeliness and ensure deadlines are easily met.
content/images, editorial drafts, content strategy reviews,
legal reviews, and more. The program makes it easy to manage and track
workflows, so you know who is responsible for their desired deadline. It also
provides reminders regularly to promote timeliness and ensure deadlines are easily met.
- Easy to edit and adjust workflows if needed.
- Provides reminders in advance and day of deadline.
- Upload images, drafts, or edit directly in the platform.
- The calendar view can be difficult to see everything unless you select specifics.
- The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
- It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
I haven't used the platform for any campaigns. We have used them for large batches of information and visuals though. For example, editorial articles, state and destination pages, or graphics. Each type of article gets its own brief and workflow so you can easily manage them and nothing gets lost in the process.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Do you think Optimizely Content Marketing Platform delivers good value for the price?
Yes
Are you happy with Optimizely Content Marketing Platform's feature set?
Yes
Did Optimizely Content Marketing Platform live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Marketing Platform go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Content Marketing Platform again?
Yes