Optimizely Content Marketing Platform Review
October 20, 2023
Optimizely Content Marketing Platform Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Content Marketing Platform
We went through the acquisitions. Some of the problems that it addresses is that we have some front-end web developers. The product allows us to go in and make quick changes. It allows us to really just kind of take that next step and be proactive whereas with some of the previous products we've been using the process has been a little bit slower.
- We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
- The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
- I'm still relatively new to the system and so I don't have a whole lot of insight on ROI necessarily yet, but as we continue to move forward, it's going to be a big part of our business.
Do you think Optimizely Content Marketing Platform delivers good value for the price?
Yes
Are you happy with Optimizely Content Marketing Platform's feature set?
Yes
Did Optimizely Content Marketing Platform live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Marketing Platform go as expected?
Yes
Would you buy Optimizely Content Marketing Platform again?
Yes