1-Social vs. Frrole Scout

Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.

Incentivized

• The affinity of users using a particular keyword, towards other related keywords.
• Location based trends.

• Historical data since there are certain brands which are present for decades.
• An overview of timeline series with respect to social media platforms.
• Automatic query suggestions.

Incentivized

• It helps sharpen the plans to ensure the right audience is being reached out to.
• Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.