Frrole Scout - Intelligence, with little sentiment.
January 17, 2017

Frrole Scout - Intelligence, with little sentiment.

Sohamm Sanghani | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Frrole Scout

Frrole Scout is used by the strategy team for Maxus India. Most of the usage is around understanding the social trends with respect to a certain keyword, which then forms a part of the overall consumer understanding canvas.

Pros

  • The affinity of users using a particular keyword, towards other related keywords.
  • Location based trends.

Cons

  • Sentiment could be better analyzed.
  • It helps sharpen the plans to ensure the right audience is being reached out to.
  • Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.
It is most appropriate in cases where the keywords to be searched for, are clearly defined. However, for analyzing the sentiment behind the keyword's mentions, Frrole Scout may not be accurate.

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