Overall Satisfaction with Frrole Scout
Frrole Scout is used by the strategy team for Maxus India. Most of the usage is around understanding the social trends with respect to a certain keyword, which then forms a part of the overall consumer understanding canvas.
- The affinity of users using a particular keyword, towards other related keywords.
- Location based trends.
- Sentiment could be better analyzed.
- It helps sharpen the plans to ensure the right audience is being reached out to.
- Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.