Item: Frrole Scout
Rating: 9
Author: Verified User

Overall Satisfaction with Frrole Scout

Use Cases and Deployment Scope

Frrole is being used by a department especially with respect to client service. It helps in analyzing and assessing the current market check in relation to social media buzz and impact of any particular marketing activity or on-trend movement. It is very useful in mapping a brand's performance on social platforms that gives a holistic picture of the brand and/or a particular campaign.

Pros and Cons

Pros

Social listening analysis
Influencer analysis
Owned insights

Cons

Historical data since there are certain brands which are present for decades.
An overview of timeline series with respect to social media platforms.
Automatic query suggestions.

Most Important Features

Social listening
Audience intelligence
Influencer analysis

Return on Investment

Increased efficiency
Reliability on additional data sources

Key Insights

Do you think Frrole Scout delivers good value for the price?

Yes

Are you happy with Frrole Scout's feature set?

Yes

Did Frrole Scout live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Frrole Scout go as expected?

I wasn't involved with the implementation phase

Would you buy Frrole Scout again?

Yes

Likelihood to Recommend

Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.

Comments

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