360 Campaigner vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
WebEngage
Score 7.3 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
360 CampaignerWebEngage
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
No answers on this topic
Offerings
Pricing Offerings
360 CampaignerWebEngage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Features
360 CampaignerWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
22% above category average
WebEngage
7.4
6 Ratings
4% below category average
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content9.01 Ratings7.36 Ratings
Ability to test dynamic content10.01 Ratings7.76 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing9.01 Ratings00 Ratings
Mobile optimization10.01 Ratings6.35 Ratings
Email deliverability reporting9.01 Ratings7.16 Ratings
List management9.01 Ratings7.86 Ratings
Triggered drip sequences10.01 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
23% above category average
WebEngage
6.1
5 Ratings
24% below category average
Lead nurturing automation10.01 Ratings6.65 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
WebEngage
6.9
6 Ratings
10% below category average
Calendaring9.01 Ratings8.05 Ratings
Event/webinar marketing10.01 Ratings5.74 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
WebEngage
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
22% above category average
WebEngage
7.2
6 Ratings
4% below category average
Dashboards9.01 Ratings7.56 Ratings
Standard reports10.01 Ratings7.56 Ratings
Custom reports9.01 Ratings6.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
WebEngage
7.1
6 Ratings
7% below category average
API9.01 Ratings8.26 Ratings
Role-based workflow & approvals9.01 Ratings7.15 Ratings
Customizability10.01 Ratings6.85 Ratings
Integration with Salesforce.com9.01 Ratings6.15 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
360 CampaignerWebEngage
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
360 CampaignerWebEngage
Likelihood to Recommend
10.0
(1 ratings)
7.3
(6 ratings)
User Testimonials
360 CampaignerWebEngage
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
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Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)