Acquisition Inc. vs. TechTarget Lead Generation

Anything lead gen within TOFU demand gen for an IT company. They offer TAL/ ABM targeting which is great. They don't offer appointment setting so best to use them for TOFU.

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• Great data accuracy
• Attention to Service
• Collaborative sales reps
• Data Science

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• Would be great to have other offerings like display programmatic
• Live dashboarding

• Easier workflow
• Less lead time

Incentivized

Great team all round. Ranging from sales reps who are easy to speak, not overly salesy and super responsive. Their operations team are also great, super quick turnaround times and have saved whenever I've been in a pinch and needed a quick response/ data.

Acquisition Inc. is, my in opinion, the best vendor out of this selection. Based on their data accuracy and also the ease of working with their teams.

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• We have seen a higher conversion through to MQL for our leads generated through from Acquisition Inc. compared to other vendors.

• Diversified lead flow
• Increase in meetings completed

Incentivized