What users are saying about
This review does not include a rating.
18 Ratings
This review does not include a rating.
18 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Actito

No answers on this topic

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Actito
Customer.io
8.7
WYSIWYG email editor
Actito
Customer.io
5.9
Dynamic content
Actito
Customer.io
8.4
Ability to test dynamic content
Actito
Customer.io
8.4
A/B testing
Actito
Customer.io
8.9
Mobile optimization
Actito
Customer.io
10.0
Email deliverability reporting
Actito
Customer.io
8.5
List management
Actito
Customer.io
10.0
Triggered drip sequences
Actito
Customer.io
9.8

Reporting & Analytics

Actito
Customer.io
8.3
Dashboards
Actito
Customer.io
7.4
Standard reports
Actito
Customer.io
7.4
Custom reports
Actito
Customer.io
10.0

Platform & Infrastructure

Actito
Customer.io
10.0
API
Actito
Customer.io
10.0
Customizability
Actito
Customer.io
10.0

Pros

Actito

No answers on this topic

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Cons

Actito

No answers on this topic

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Alternatives Considered

Actito

No answers on this topic

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Return on Investment

Actito

No answers on this topic

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Pricing Details

Actito

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

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