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Reviews (1-4 of 4)
February 12, 2019
Scalability and automation for your emails
We are using Customer.io in the Marketing and Customer Experience departments.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
- Data collection is a very weak part of Customer.io.
- You can't export data. You can't see it in any other way except the one they provide... definitely don't expect to rely only on their data because it's poor and can't be segmented.
- A/B testing could be better. You could use multivariate tests and you should be able to track which parts of the email you sent are most clicked, and so on.
- Onboarding isn't easy. Sending pageviews every time with the ID is very useful but not very easy to achieve, at least for a smaller company. Docs help but are extremely technical. I think it would be useful to have a friendlier or even an integration team for smaller/less technical teams.
- Integrating with other APIs for sending special content. For example, trying to send personalized emails to customers based on previous purchases isn't easy to achieve at all.
August 16, 2018
The best email platform for high-volume B2C communication
We use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.
- Automatic email triggers
- Customization
- Deliverability
- HTML editor
- Integrations
- Mobile app
Customer.io was used for our drip email campaigns. A drip email campaign is a bit more complicated than a regular newsletter campaign: drips are an automatic series of emails that go out, and can change based on different behaviors. We used Customer.io ever since they first launched and found their system the easiest and most feature-rich for this type of campaign.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.
- Drip emails
- Analytics and reporting
- Integrations and API access
- Reporting could be more customizable -- for example, seeing breakdowns of analytics by cohorts took a little bit of finagling
August 01, 2017
Using Customer.io with Segment - dream come true
We use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.
- Integrate with our existing tools
- Trigger emails based on events
- Automating our email drip campaigns
- Time based/triggered emails for new users signing up
- I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
- One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Customer.io Scorecard Summary
Feature Scorecard Summary
About Customer.io
Customer.io allows small to mid-size B2B and B2C companies to send triggered or segmented, contextual marketing or transactional (e.g. payment receipts) emails. Customer.io supports A/B Testing, timed messages, multi-touch automated email campaigns based on a trigger event or segment membership (or both), and the requisite conversion tracking to capture what worked. Segmentation assimilates information from events, profile data, message activity, and page views to locate the best customers who are profiled in detail.
Customer.io offers a free, 30-day trial, and pricing starts at $250 for 50,000 profiles and 100,000 messages. Beyond this, Customer.io offers standard $750, $1,250, and $2,500 per month plans with profile size starting at 250,000 for the $750 plan and up to 1,000,000 profiles for the $2,500 plan. Plans can be tailored to suit needs greater than the $2,500 plan, and there's no need for a quote, because customer.io offers an online calculator to calculate various scenarios.
Customer.io is based in Portland, Oregon and has grown rapidly since its initial seed round in May, 2013. Customer.io has been rapidly adopted and is popular in the US, and is used worldwide.
Categories: Transactional Email, Email Marketing
Customer.io Screenshots
Customer.io Integrations
Customer.io Competitors
Pricing
Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Small Business | $250 | month |
| Startup | $750 | month |
| Enterprise | $1,250 | month |
| Broadcast | $2,500 | month |
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month
Customer.io Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 60% | |
| Mid-Size Companies (51-500 employees) | 35% | |
| Enterprises (> 500 employees) | 5% |
Customer.io Support Options
| Free Version | Paid Version | |
|---|---|---|
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar |
Customer.io Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |