The Best Email Software You Have Probably Never Heard Of
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. …
Customer.io
Customer.io
Overview
Reviews
Popular Features
View all 13 featuresEmail deliverability reporting (12)
9.0
90%
Reviewer Pros & Cons
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What is Customer.io?
Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages,…
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
8.8
88%
Reporting & Analytics
8.8
88%
Platform & Infrastructure
10.0
100%
Product Details
What is Customer.io?
Customer.io allows small to mid-size B2B and B2C companies to send triggered or segmented, contextual marketing or transactional (e.g. payment receipts) emails. Customer.io supports A/B Testing, timed messages, multi-touch automated email campaigns based on a trigger event or segment membership (or both), and the requisite conversion tracking to capture what worked. Segmentation assimilates information from events, profile data, message activity, and page views to locate the best customers who are profiled in detail.
Customer.io offers a free, 30-day trial, and pricing starts at $150 for 12,000 profiles. Beyond this, Customer.io has tiered pricing through 50K profiles - and offers annual contracts starting at $1,000 a month
Customer.io Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: API Triggered Messages
- Supported: Role-based permissions
- Supported: Newsletters
- Supported: Webhooks
- Supported: Slack integration
- Supported: Urban Airship integration
- Supported: Twilio SMS integration
- Supported: Zapier integration
- Supported: Custom DKIM, SPF
- Supported: Timezone sending
- Supported: Optional dedicated sending IP
- Supported: Multiple sending workspaces
- Supported: Conversion tracking
Customer.io Video
Visit http://customer.io/product-demo to watch Customer.io video.
Customer.io Integrations
- Zapier
- Twilio Programmable SMS, part of Twilio CPaaS
- Slack
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailgun, from Pathwire
- Airship (formerly Urban Airship)
- Mailchimp Transactional Email (Mandrill)
Customer.io Competitors
Customer.io Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 60% |
| Mid-Size Companies (51-500 employees) | 35% |
| Enterprises (more than 500 employees) | 5% |
Customer.io Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Alternatives
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Frequently Asked Questions
What is Customer.io?
Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages, a series of emails based on a trigger event, and the requisite tracking to capture what worked and what did not. Segmentation assimilate information from events and site visits and activity to locate best customers, who are profiled and monitored in detail.
Customer.io can be got for free... for up to 200 profiles and 400 monthly emails to them. Beyond this $50 will buy the entry level paid package ($45 if paid annually) for sending 10,000 emails across 5,000 profiles, and $1250 will buy "Enterprise" level tracking and engaging 500,000 persons over 1,000,000 emails monthly. For every tier and plan, it's $.12 for every 1,000 additional email entreaties beyond the allotted double-the-profiles email limit. Plans can be tailored to suit infinitely varied needs, and there's no need for a quote, because customer.io offers an online calculator to suit the very large or exquisitely particular would be user.
Customer.io is based in New York and has grown fairly rapidly since its initial seed round in May, 2013, though it is still a relatively small company. However it has been rapidly adapted and is popular in the US, and is used worldwide.
What are Customer.io's top competitors?
What is Customer.io's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 9.9.
Who uses Customer.io?
The most common users of Customer.io are from Small Businesses and the Internet industry.
Reviews and Ratings
(18)
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September 10, 2021
The Best Email Software You Have Probably Never Heard Of
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. We send a monthly newsletter as well as about 50 different flows that are sent to our members based on their activity and involvement.
- Customer Segmentation
- Email Campaigns
- Email Newsletters
- A/B Testing
- Sorting of Data
September 11, 2020
Customer.io is great
We use Customer.io at First (now part of RE/MAX) to manage all of our communications with customers—primarily email and push notifications, but also SMS messages.
- Workflow building and management.
- Extremely flexible and integrates easily with other services.
- Solid email builder.
- Webhook makes it easy to send and receive data in event-driven contexts.
- Support for liquid makes highly detailed personalization possible in every message.
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made easy. So it's really easy to build flows/drip campaigns to specific groups (automated).
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
- Ease of use, a good tool for non programmers, or not so tech savvy people.
- Great support, willing to help a lot, by chat, calls, or screen sharing.
- Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
- Better visual automation builder, they are a little behind here.
- Automate reports, I would love to see this.
February 13, 2019
Scalability and automation for your emails
We are using Customer.io in the Marketing and Customer Experience departments.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
- Data collection is a very weak part of Customer.io.
- You can't export data. You can't see it in any other way except the one they provide... definitely don't expect to rely only on their data because it's poor and can't be segmented.
- A/B testing could be better. You could use multivariate tests and you should be able to track which parts of the email you sent are most clicked, and so on.
- Onboarding isn't easy. Sending pageviews every time with the ID is very useful but not very easy to achieve, at least for a smaller company. Docs help but are extremely technical. I think it would be useful to have a friendlier or even an integration team for smaller/less technical teams.
- Integrating with other APIs for sending special content. For example, trying to send personalized emails to customers based on previous purchases isn't easy to achieve at all.
Customer.io was used for our drip email campaigns. A drip email campaign is a bit more complicated than a regular newsletter campaign: drips are an automatic series of emails that go out, and can change based on different behaviors. We used Customer.io ever since they first launched and found their system the easiest and most feature-rich for this type of campaign.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.
- Drip emails
- Analytics and reporting
- Integrations and API access
- Reporting could be more customizable -- for example, seeing breakdowns of analytics by cohorts took a little bit of finagling
August 01, 2017
Using Customer.io with Segment - dream come true
We use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.
- Integrate with our existing tools
- Trigger emails based on events
- Automating our email drip campaigns
- Time based/triggered emails for new users signing up
- I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
- One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
August 16, 2018
The best email platform for high-volume B2C communication
We use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.
- Automatic email triggers
- Customization
- Deliverability
- HTML editor
- Integrations
- Mobile app