TrustRadius
Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages, a series of emails based on a trigger event, and the requisite tracking to capture what worked and what did not. Segmentation assimilate information from events and site visits and activity to locate best customers, who are profiled and monitored in detail.
Customer.io can be got for free... for up to 200 profiles and 400 monthly emails to them. Beyond this $50 will buy the entry level paid package ($45 if paid annually) for sending 10,000 emails across 5,000 profiles, and $1250 will buy "Enterprise" level tracking and engaging 500,000 persons over 1,000,000 emails monthly. For every tier and plan, it's $.12 for every 1,000 additional email entreaties beyond the allotted double-the-profiles email limit. Plans can be tailored to suit infinitely varied needs, and there's no need for a quote, because customer.io offers an online calculator to suit the very large or exquisitely particular would be user.
Customer.io is based in New York and has grown fairly rapidly since its initial seed round in May, 2013, though it is still a relatively small company. However it has been rapidly adapted and is popular in the US, and is used worldwide.https://media.trustradius.com/product-logos/JM/tw/76ZWUCE44C5T.PNGCustomer.ioScalability and automation for your emails2019-02-13T03:44:50.403ZWe are using Customer.io in the Marketing and Customer Experience departments.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.,Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
We don't use environments, but it might be very useful for a bigger company.,Data collection is a very weak part of Customer.io.
You can't export data. You can't see it in any other way except the one they provide... definitely don't expect to rely only on their data because it's poor and can't be segmented.
A/B testing could be better. You could use multivariate tests and you should be able to track which parts of the email you sent are most clicked, and so on.
Onboarding isn't easy. Sending pageviews every time with the ID is very useful but not very easy to achieve, at least for a smaller company. Docs help but are extremely technical. I think it would be useful to have a friendlier or even an integration team for smaller/less technical teams.
Integrating with other APIs for sending special content. For example, trying to send personalized emails to customers based on previous purchases isn't easy to achieve at all.,10,Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.,Mailchimp and Autopilot,25,000 to 100,000,B2C,Google Optimize, Google Tag Manager, Loom, LastPass, Google HangoutsSantiago ValdésThe best email platform for high-volume B2C communication2018-08-16T17:47:23.432ZWe use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.,Automatic email triggers
Customization
Deliverability,HTML editor
Integrations
Mobile app,10,Saved time
Customer communication
Returning customers,,25,000 to 100,000,Both,Instapage, Zapier, ActiveCampaignVerified UserCustomer.io is the (nearly) perfect drip email system2017-06-23T19:12:43.032ZCustomer.io was used for our drip email campaigns. A drip email campaign is a bit more complicated than a regular newsletter campaign: drips are an automatic series of emails that go out, and can change based on different behaviors. We used Customer.io ever since they first launched and found their system the easiest and most feature-rich for this type of campaign.
We were able to send out dynamic series based on whether new clients were actively using certain features of our own software -- so we could send the right emails based on behaviors our clients or prospects took using our system. This made our engagements more useful, personalized, and effective.,Drip emails
Analytics and reporting
Integrations and API access,Reporting could be more customizable -- for example, seeing breakdowns of analytics by cohorts took a little bit of finagling,8,Helped increase our new user engagement with our cloud-based software
Helped our sales team identify clients who had dropped off and stopped interacting with our software
Helped our sales and customer service team track which clients were completing their full registration process
Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns,SendGrid Marketing Email, MailChimp and Emma,10,000 to 25,000,B2B,Evernote, QuickBooks for Mac, Google Analytics, Google Drive, Google Hangouts, MySQL, AdWords, Facebook for Business, Twitter AdsSean AndersonUsing Customer.io with Segment - dream come true2017-08-01T18:33:07.972ZWe use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.,Integrate with our existing tools
Trigger emails based on events
Automating our email drip campaigns
Time based/triggered emails for new users signing up,I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.),10,Positive: Urgency in replying/starting conversations with new leads/signups/customers.
Positive: Ease of integration with other 3rd party tools.
Positive: GAVE US MORE TIME IN OUR DAYS! :),HubSpot,25,000 to 100,000,B2B,Slack, Google Analytics, Stripe, Amplitude Analytics, Zoom, Segment.ioTed Bennett
Unspecified
Customer.io
7 Ratings
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