ActivePresenter vs. Snagit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActivePresenter
Score 10.0 out of 10
N/A
N/A
$0
Snagit
Score 9.5 out of 10
N/A
Snagit is screen capture and recording software from TechSmith, that lets users capture the screen and camera, add additional context, and share images, GIFs, or videos across preferred platforms.
$39
per year per user
Pricing
ActivePresenterSnagit
Editions & Modules
ActivePresenter Standard
$0
ActivePresenter Pro
$0
No answers on this topic
Offerings
Pricing Offerings
ActivePresenterSnagit
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time license cost One license per user - install on 2 machines, for work and home use Compatible with Windows and MacOS Optional Maintenance renewal - first year included FREE Upgrade to the next version Phone, chat and email support Access to Snagit Certification with 20+ exclusive how-to videos Enhanced Screencast integration to share content, plus the newest starter Assets for Snagit
More Pricing Information
Community Pulse
ActivePresenterSnagit
Best Alternatives
ActivePresenterSnagit
Small Businesses
Sendspark
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Snagit
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Score 9.5 out of 10
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Atlassian Loom
Score 9.5 out of 10
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Snagit
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Score 9.5 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
ActivePresenterSnagit
Likelihood to Recommend
10.0
(1 ratings)
8.9
(97 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(2 ratings)
Usability
10.0
(1 ratings)
7.5
(4 ratings)
Support Rating
-
(0 ratings)
9.0
(14 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ActivePresenterSnagit
Likelihood to Recommend
Atomi Systems
ActivePresenter is designed for professional trainers, educators or teachers. So, it's best to use it for educational purposes like creating training videos, eLearning lessons, interactive training videos. You can also use it as a tool for content creation like making tutorial videos for YouTube or other social video sharing platforms. Making online courses for local training or selling online is also a great fit of ActivePresenter.
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TechSmith
I have recommended Snagit several times. Discussion of screenshot programs is not something that often arises often, in my work environment. When such a situation does arise, I make it clear that Snagit is my go-to solution for anything related to screenshot capture. It opens the captured image directly into an editor window for quick and easy manipulation.
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Pros
Atomi Systems
  • making tutorial videos with screen recording and video editing.
  • Creating interactive eLearning lessons.
  • Creating software simulation
  • Making demo videos for software products
  • Design complete responsive eLearning courses
  • Export eLearning courses into SCORM or xAPI for uploading to an LMS
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TechSmith
  • Being able to take screen captures quickly and with just a keystroke is a prime feature. I took several screenshots just yesterday to show folks, which saved me from taking the time to meet with [...] everyone.
  • Obviously recording and sharing video is Snagit's strength. It does this as well as any product I have used. It is not an editor but there are a lot of capture features that cover just about any situation.
  • One great feature that Snagit has is the ability to pull text from a capture. We don't use this a lot but when it is needed it is a huge time saver.
  • The settings and tools within Snagit are intuitive and easy to find.
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Cons
Atomi Systems
  • it could be more helpful to have built-in library
  • AI features like Auto captions
  • Improve transition effects and video effects
  • more built-in templates for Text
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TechSmith
  • Image merge - I wish there was an easier way to merge two images in one.
  • Scrolling capture - even though this is one thing I love, sometimes the text gets wonky when I use this feature.
  • The shortcut - this feature feels super unnecessary. And it can be annoying when every time I move my mouse to the right of the screen it pops up.
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Likelihood to Renew
Atomi Systems
No answers on this topic
TechSmith
I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images
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Usability
Atomi Systems
It's easy to use like MS PowerPoint . The UI looks similar to what I've been using for over decades. I am an old man, and I can use it to create so many different types of content. Great one! No excuse buying the software.
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TechSmith
It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.
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Support Rating
Atomi Systems
No answers on this topic
TechSmith
I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.
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Implementation Rating
Atomi Systems
No answers on this topic
TechSmith
It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.
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Alternatives Considered
Atomi Systems
It's simply easier to use and has more features than the one in the list. Added to that, the license price of ActivePresenter is so much more affordable than others on the market.
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TechSmith
Windows free snipping tool - Con: had to save each screen shot before I could take another screen shot and couldn't draw nice circles/rectangles around the area of the screen shot to bring attention. Chrome plugin options - Con: editing tools were lacking.
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Return on Investment
Atomi Systems
  • It's one time purchase license.
  • It's the best desktop app for eLearning in 2025.
  • Pay one time, use forever is a great point of ActivePresenter
  • Their support team is absolutely the most responsive and nice people on earth in my opinion.
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TechSmith
  • Snagit isn't a very expensive product in general so it has been a huge ROI for us
  • It saves me countless amounts of time each day
  • I'm able to share instructions much easier and allows for more time spent on other tasks
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ScreenShots