Adaptive Metadata Manager vs. LiveRamp

Any team or organization with complex budgeting and financing could benefit from Adaptive Metadata Manager's ability to track, sort, organize, and analyze volumes of complex financial information. It's extremely valuable for our quarterly reforecasting exercises and lets us stay on track for our budgeting and accounting processes. As a budget manager, I get a detailed snapshot of my YTD expenses.

Incentivized

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Interface is occasionally buggy
• Not always intuitive navigating between sheets

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

It's a perfectly functional software but isn't intuitive right out of the box. With some training, it's easy to use.

Incentivized

I haven't needed to use Adaptive Metadata Manager support.

Incentivized

I haven't used any other similar products and am unfamiliar with any other options. Speaking generally, Adaptive Metadata Manager's user interface is occasionally buggy and doesn't always allow for smooth navigation. It's easy to get lost in the myriad reports and sheets on occasion.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized