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LiveRamp - industry leading identity resolution & data onboarding technology platform
Updated November 11, 2021

LiveRamp - industry leading identity resolution & data onboarding technology platform

Phil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LiveRamp

LiveRamp is being used in our Client Services department to support our clients. We primarily use LiveRamp to onboard offline or CRM data for activation in programmatic ad campaigns. We can segment the data we onboard into unique customer segments for audience targeting. We also build look-alike models off these audiences. Lastly, we leverage LiveRamp's data store to identify third-party data segments that can improve audience targeting and scalability for our programmatic campaigns.
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
  • Integrations with more media buying platforms
  • Customer service
  • Data onboarding
  • Audience segmentation
  • Identity resolution
  • Audience insights
  • Data store
  • Data management
  • Activating 1st party data for our clients
  • More ROI for our clients
  • The use of LiveRamp helps us differentiate from other agencies
  • ROI for our agency
  • Better advertising performance for our clients
  • Efficiency for our data analysts and client services department
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Do you think LiveRamp delivers good value for the price?

Yes

Are you happy with LiveRamp's feature set?

Yes

Did LiveRamp live up to sales and marketing promises?

Yes

Did implementation of LiveRamp go as expected?

Yes

Would you buy LiveRamp again?

Yes

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.