LiveRamp - industry leading identity resolution & data onboarding technology platform
Overall Satisfaction with LiveRamp
LiveRamp is being used in our Client Services department to support our clients. We primarily use LiveRamp to onboard offline or CRM data for activation in programmatic ad campaigns. We can segment the data we onboard into unique customer segments for audience targeting. We also build look-alike models off these audiences. Lastly, we leverage LiveRamp's data store to identify third-party data segments that can improve audience targeting and scalability for our programmatic campaigns.
Pros
- Data onboarding
- Identity resolution
- Data management
- Audience segmentation
- Third-party data for audience targeting
- Hosting great ad tech and martech industry events
Cons
- Integrations with more media buying platforms
- Customer service
- Data onboarding
- Audience segmentation
- Identity resolution
- Audience insights
- Data store
- Data management
- Activating 1st party data for our clients
- More ROI for our clients
- The use of LiveRamp helps us differentiate from other agencies
- ROI for our agency
- Better advertising performance for our clients
- Efficiency for our data analysts and client services department
- Neustar Identity Data Management Platform (IDMP and PlatformOne)
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
Do you think LiveRamp delivers good value for the price?
Yes
Are you happy with LiveRamp's feature set?
Yes
Did LiveRamp live up to sales and marketing promises?
Yes
Did implementation of LiveRamp go as expected?
Yes
Would you buy LiveRamp again?
Yes
Comments
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