Item: LiveRamp
Rating: 8
Author: George Yates

Overall Satisfaction with LiveRamp

Use Cases and Deployment Scope

LiveRamp allows us to load data from a ton of different marketing and internal sources into one unified data lake for further analysis, my particular use deals with making sure all of our user interaction data can live in one location

Pros and Cons

Pros

Connecting to both new and old school data sources
Easy to unify a variety of data
One location for managing everything

Cons

Better UI
API connectivity
More complex ETL processes

Most Important Features

Wide variety of connectivity
Ease of use
Durability

Return on Investment

Much better overall business view from improved analytics
More actionable insights gained from cross platform analytics
More holistic view of the user experience

Key Insights

Do you think LiveRamp delivers good value for the price?

Not sure

Are you happy with LiveRamp's feature set?

Yes

Did LiveRamp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LiveRamp go as expected?

Yes

Would you buy LiveRamp again?

Yes

Other Software Used

Notion, LaunchDarkly, Salesforce CMS

Likelihood to Recommend

LiveRamp is super well suited to scenarios where you need to collect data from a variety of different sources and work with it in a unified manner. It's less well suited to scenarios where you need to do complex analysis, or ETL transformations on the data.

Comments

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Ramping up on LiveRamp