Name: LiveRamp
Rating: 9.9 (15 reviews)
Author: LiveRamp

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Push Notifications

Text Editors

Development

Online Learning

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

App Development

Browser

Cloud Storage

Component Content Management

Data Center Infrastructure Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Managed Print

Network Performance Monitoring

Process Mining

Security Awareness Training

Software Defined Storage (SDS)

Solid State Drives

Tower Servers

Virtual Desktop Infrastructure (VDI)

Virtual Private Network (VPN)

VoIP Monitoring

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Data Management

Digital Analytics

Digital Experience Platforms (DXP)

Email Management

Email Marketing

Event Registration

Graphics

Heatmap and Session Recording

Marketing Automation

Marketing OS

Online Reputation Management

Real-Time Interaction Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

eCommerce

Sales

Assisted Living

Car Rental

Church Management

Construction Accounting

Jail Management

Vertical-Specific

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### Audience Targeting and Segmentation
Users consistently praise LiveRamp's audience targeting and segmentation capabilities. They highlight the platform's effectiveness in managing and storing data, segmenting audiences, and syncing with ad platforms for precise targeting. The intuitive UI and ease of use make it a preferred choice for both small and large teams. While some users mention minor delays in onboarding audiences, the overall sentiment leans towards LiveRamp being a valuable tool for enhancing marketing strategies through targeted audience reach and segmentation.

### Campaign Management and Execution
Users generally appreciate LiveRamp's capabilities in managing and executing marketing campaigns. The platform's ability to track campaigns effectively, especially in the absence of cookies, has been highlighted as a significant advantage. Despite some concerns about the onboarding process for first-party segments being slow in certain instances, users find value in LiveRamp's features for hyper-targeting and executing more focused and efficient campaigns. The platform's role in connecting CRM and prospect data for campaign execution has been well-received, enabling users to enhance their marketing strategies and deliver better performance for digital ad campaigns.

### Marketing and Advertising Platforms
Users consistently praise LiveRamp's marketing and advertising platform capabilities. They highlight the platform's ease of integration across various DSPs and trade desks, enabling efficient audience targeting and campaign execution. The ability to onboard and utilize data for digital campaigns is a significant benefit, enhancing overall marketing performance. Despite some concerns about overreliance and potential business impact due to policy changes, users generally find LiveRamp's marketing and advertising platforms to be a valuable asset in driving successful digital ad campaigns.

### Data Onboarding and Integration
Users generally appreciate LiveRamp's efficient data onboarding and integration capabilities. The platform's ease of use and secure data transfer process are highlighted as key strengths. However, some users have expressed concerns about the time required for onboarding, particularly for first-party segments. Despite this, LiveRamp's ability to integrate with multiple platforms and provide reliable data onboarding services is acknowledged by users. There is a consensus that LiveRamp's data onboarding technology is robust, although there are suggestions for improvements in onboarding instructions and workflow.

### CRM and Data Management
Users consistently praise LiveRamp's efficient CRM data management and integration capabilities. They highlight the platform's ability to handle CRM data effectively, facilitating the connection of data to various client platforms securely and reliably. The ease of onboarding CRM lists, the privacy-safe processes, and the support provided by LiveRamp's team are frequently commended by users. Additionally, users appreciate the platform's role in linking CRM and prospect data to execute targeted marketing campaigns successfully.

### Privacy and Data Security
Users consistently praise LiveRamp for its robust privacy measures and secure data sharing capabilities. They appreciate the ease of onboarding and the secure environment provided for transferring information. However, some users note the need to stay updated on privacy laws to effectively utilize LiveRamp's services, which may require additional effort in maintaining compliance. Despite this minor concern, LiveRamp's commitment to privacy and data security is widely acknowledged and valued by its users.

### Measurement and Analytics
Users generally praise LiveRamp's robust measurement and analytics features. The consensus among reviewers is that LiveRamp excels in providing accurate targeting capabilities and significant match rates, particularly valuable in the current landscape shaped by privacy regulations. However, some users have expressed concerns about lower match rates, especially in the context of audio and video campaigns. Despite this, LiveRamp is commended for its data onboarding technology, identity link match rates, and integration with various media buying platforms. The platform's Data Analytics Suite is highlighted for its ability to streamline data sets and automate cleansing processes. While LiveRamp's measurement and analytics capabilities receive positive feedback overall, there are areas for improvement, such as enhancing match rates and addressing fragmentation across data providers and measurement tools.

### Regulatory Compliance and Best Practices
Users generally express a desire for more guidance on best practices and business cases when utilizing LiveRamp's robust tool. While LiveRamp enables accurate targeting and improved business outcomes, users have highlighted the need for clearer documentation and faster onboarding processes for first-party segments. The consensus among users seems to be that LiveRamp's regulatory compliance and best practices capabilities could benefit from more comprehensive support and resources to enhance user experience and efficiency.

### Data Providers and Partnerships
Users generally appreciate LiveRamp's diverse data providers and partnership opportunities. The platform's ability to connect with various partners and facilitate the sharing of audiences is highly valued. However, some users have expressed concerns about fragmentation across different data providers and measurement tools. Despite this, LiveRamp's up-to-date integrations and the ease of uploading and sharing audiences with partners are highlighted as significant strengths. Additionally, the platform's clean room services and the support provided by the dedicated team in understanding and meeting user needs have been commended.

Ability to connect offline PII with online anonymous identities: Users appreciate LiveRamp's unique ability to connect offline personally identifiable information, or PII, with online anonymous identities as not many companies can do this. This feature has been praised by multiple reviewers for its transparency and the access it provides to valuable data.

Flexibility in integration: Many users have found LiveRamp's flexibility in integration unparalleled. The platform allows them to easily connect with industry players and expand their reach based on additional devices connected to an individual. This flexibility has been mentioned by several reviewers as a key advantage of using LiveRamp.

Universal nature of IdentityLink - IDL: Reviewers have highlighted the universal nature of LiveRamp's IdentityLink - IDL, which allows them to connect with most data partners and integrate their infrastructure. This wide range of partnerships and integrations has been seen as a significant advantage for better targeting and analytics solutions by multiple users.

Users recommend conducting a thorough test to ensure alignment with other vendors in terms of the matching process. It is important to consider data inputs when using LiveRamp's services. Involving multiple teams early, especially Legal, is advised when working with LiveRamp. Careful planning of each data set is recommended to maximize utility and maintain consistency across taxonomies. LiveRamp is recognized as a valuable partner and one of the prominent companies in the identity resolution space.

Confusing and Disconnected Platform: Users have expressed frustration with the platform, stating that it is confusing and difficult to navigate. Many users have mentioned that the parts and functions of the product feel disconnected, making it hard to achieve basic tasks.

Slow Processing Time and Inaccurate Matching Rate: Some users have found the platform's processing time for features, especially with larger-sized files, to be slow. Additionally, they have stated that the matching rate is inaccurate, which can be a significant drawback for their business.

Lack of Intuitive User Interface and Confusing Template Requirements: Several users have found the user interface of Liveramp to be not intuitive, requiring a substantial amount of time to learn how to use the platform effectively. Moreover, they mention that template requirements are very confusing and can lead to delays in processing and final output updates.

LiveRamp is a versatile platform that helps users solve a range of marketing challenges. Users report being able to upload 1st party data for partners to access, which secures more OPM$ and drives effective marketing campaigns. With the decline in privacy regulations, LiveRamp becomes even more valuable as it allows users to regain reach against targeted audiences on paid social and programmatic platforms. The platform's ability to store, segment, and sync audiences to ad platforms ensures effective targeting. One key benefit is the ease with which users can configure, link, and integrate CRM and Salesforce data to increase business relations and gain a wider audience. Additionally, LiveRamp assists users in tracking campaigns without cookies, thus solving the problem of declining tracking due to user opt-outs. It also serves as valuable CRM input for turnkey demand side platforms.

Another crucial aspect of LiveRamp is its capability for 3rd party data targeting on Linear and Streaming platforms. This feature allows users to monetize their data in places they couldn't reach on their own. Financial services firms have found value in turning proprietary data into actionable campaign analytics while personalizing websites and media campaigns. Additionally, LiveRamp helps connect directly to various DSPs, enabling precise targeting of the right consumers for marketing campaigns. Users have expressed satisfaction with how LiveRamp solves the problem of cookieless targeting and facilitates the distribution of CRM data without the need for a traditional DMP.

Using LiveRamp has led many users to gain a better understanding of the impact of their first-party data on paid media for more efficient investments. Healthcare providers have successfully leveraged the platform's capabilities to convert anonymous digital audiences into platform IDs for better advertising targeting. In fact, LiveRamp offers anonymization features that allow users to maintain privacy while still benefiting from 1:1 targeting. The platform's secure and reliable data sharing with vendors is highly regarded by users, as it ensures data integrity while preventing the need to hand over original data files. Furthermore, LiveRamp simplifies the process of combining and cleansing data sets across platforms, leading to better overall performance and value for clients' digital ad campaigns.

Overall, LiveRamp is an essential tool for audience targeting in a variety of marketing campaigns. Its value extends beyond targeting alone, as it aids in data matching, look-alike modeling, and onboarding CRM data for targeting. Another key advantage of LiveRamp is its ability to segment data and build look-alike models for audience targeting. This level of granularity allows marketers to reach specific segments with tailored messages that resonate with their interests and preferences. Furthermore, LiveRamp enables users to load data from different sources into a unified data lake for analysis and automation, empowering them to make data-driven decisions based on comprehensive insights. With LiveRamp, users can unlock the full potential of their data, deliver personalized and omnichannel customer experiences, and drive better marketing outcomes.

Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

Starter

Explorer

Clay

Personal

Team

Department

Organization

Clear Analytics

LiveRamp

Software for eliminating redundant data in databases and file servers.

Data Cleansing

Likelihood to Recommend

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit <a href="http://www.LiveRamp.com" rel="">www.LiveRamp.com</a>.

Wrike

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OnAudience

Co-founder, Managing Director

LiveRamp 2021-06-26 00:22:19

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Sales Engineer

LiveRamp 2022-04-18 11:58:46

LiveRamp 2022-04-18 13:03:26

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Customer service

Better ui

Etl processes

Third party data

Audience targeting

Makes sense

Data management

Customer support

Audience segmentation

Data sources

Third party

Variety of data

Party data

Home

Data Cleansing Tools

LiveRamp is being used in our Client Services department to support our clients. We primarily use LiveRamp to onboard offline or CRM data for activation in programmatic ad campaigns. We can segment the data we onboard into unique customer segments for audience targeting. We also build look-alike models off these audiences. Lastly, we leverage LiveRamp's data store to identify third-party data segments that can improve audience targeting and scalability for our programmatic campaigns.

Data onboarding
Identity resolution
Data management
Audience segmentation
Third-party data for audience targeting
Hosting great ad tech and martech industry events

Integrations with more media buying platforms
Customer service

Data onboarding
Audience segmentation
Identity resolution
Audience insights
Data store
Data management

Activating 1st party data for our clients
More ROI for our clients
The use of LiveRamp helps us differentiate from other agencies
ROI for our agency
Better advertising performance for our clients
Efficiency for our data analysts and client services department

Neustar Identity Data Management Platform (IDMP and PlatformOne)

TapClicks, The Trade Desk, Wrike, Microsoft Teams, Zoom

LiveRamp allows us to load data from a ton of different marketing and internal sources into one unified data lake for further analysis, my particular use deals with making sure all of our user interaction data can live in one location

Connecting to both new and old school data sources
Easy to unify a variety of data
One location for managing everything

Better UI
API connectivity
More complex ETL processes

Wide variety of connectivity
Ease of use
Durability

Much better overall business view from improved analytics
More actionable insights gained from cross platform analytics
More holistic view of the user experience

We use liveRamp to store and cleanse and automate the movement of data across all of our sources of information.

The interface makes sense and is usable.
Automated cleansing.
Can assist in revenue generation for website.
Great customer support.

Privacy information could be included better.

Customer service.
Integrations.
Easy onboarding.

Has helped us to be able to monetize website.
Saves us a lot of time and thus money.

LiveRamp

Overview

What is LiveRamp?