LiveRamp

Marketing expenditure shouldn't go into a black hole. That's why analytics is really important to measure which campaigns are working effectively and which ones are to be retired. And when all of this is possible with LiveRamp data privacy protocols, it's amazing. I totally recommend LiveRamp to people who are at the heart of multimillion-dollar brands and have to A/B test campaigns and market segments.

It is well suited if you are trying to track data and information across multiple platforms.

LiveRamp is super well suited to scenarios where you need to collect data from a variety of different sources and work with it in a unified manner. It's less well suited to scenarios where you need to do complex analysis, or ETL transformations on the data.

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.