LiveRamp
LiveRamp
Overview
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is LiveRamp?
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.
LiveRamp Integrations
- Analytic Partners
- Marketing Evolution ROI Brain
- Ovative Group Enterprise Marketing Return
- Oracle DMP
- Neustar Unified Analytics
- powered by Fabrik (Marketshare)
LiveRamp Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
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Reviews and Ratings
 (13)
Reviews
(1-4 of 4)- Popular Filters
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We helped implement LiveRamp for our clients from FMCG industry to measure the effectiveness of their marketing campaigns. It was surreal to see how insightful data is accessible via LiveRamp. The data enabled us to zero in on the best market segment which we knew we had to target. All of this was done while state-of-the-art level privacy protocols helped us protect our customers' data.
- Data repository and analytics
- Integrations with other apps
- Data Privacy
- Rethinking insights presentation
- Improved privacy protocols
- More integrations with new and coming softwares
April 19, 2022
A great product for our team.
We use liveRamp to store and cleanse and automate the movement of data across all of our sources of information.
- The interface makes sense and is usable.
- Automated cleansing.
- Can assist in revenue generation for website.
- Great customer support.
- Privacy information could be included better.
April 19, 2022
Ramping up on LiveRamp
LiveRamp allows us to load data from a ton of different marketing and internal sources into one unified data lake for further analysis, my particular use deals with making sure all of our user interaction data can live in one location
- Connecting to both new and old school data sources
- Easy to unify a variety of data
- One location for managing everything
- Better UI
- API connectivity
- More complex ETL processes
November 11, 2021
LiveRamp - industry leading identity resolution & data onboarding technology platform
LiveRamp is being used in our Client Services department to support our clients. We primarily use LiveRamp to onboard offline or CRM data for activation in programmatic ad campaigns. We can segment the data we onboard into unique customer segments for audience targeting. We also build look-alike models off these audiences. Lastly, we leverage LiveRamp's data store to identify third-party data segments that can improve audience targeting and scalability for our programmatic campaigns.
- Data onboarding
- Identity resolution
- Data management
- Audience segmentation
- Third-party data for audience targeting
- Hosting great ad tech and martech industry events
- Integrations with more media buying platforms
- Customer service