What users are saying about

Adestra

7 Ratings

Vbout

4 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Vbout

4 Ratings
Score 9.6 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Vbout
9.0
WYSIWYG email editor
Adestra
10.0
Vbout
8.5
Dynamic content
Adestra
10.0
Vbout
10.0
Ability to test dynamic content
Adestra
10.0
Vbout
10.0
Landing pages
Adestra
10.0
Vbout
10.0
A/B testing
Adestra
10.0
Vbout
9.5
Email deliverability
Adestra
10.0
Vbout
9.5
List management
Adestra
10.0
Vbout
9.0
Triggered drip sequences
Adestra
10.0
Vbout
8.5
Mobile optimization
Adestra
Vbout
6.0

Reporting & Analytics

Adestra
10.0
Vbout
9.5
Dashboards
Adestra
10.0
Vbout
10.0
Standard reports
Adestra
10.0
Vbout
9.0
Custom reports
Adestra
Vbout
9.5

Lead Management

Adestra
Vbout
8.4
Lead nurturing
Adestra
Vbout
9.5
Lead scoring and grading
Adestra
Vbout
8.0
Data quality management
Adestra
Vbout
7.0
Automated sales alerts and tasks
Adestra
Vbout
9.0

Campaign Management

Adestra
Vbout
10.0
Calendaring
Adestra
Vbout
10.0

Social Media Marketing

Adestra
Vbout
9.8
Social sharing and campaigns
Adestra
Vbout
9.5
Social profile integration
Adestra
Vbout
10.0

Platform & Infrastructure

Adestra
Vbout
8.7
API
Adestra
Vbout
8.5
Customizability
Adestra
Vbout
9.0
Integration with Salesforce.com
Adestra
Vbout
8.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vbout10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Vbout

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details