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Constant Contact

Score8 out of 10

881 Reviews and Ratings

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What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Categories & Use Cases

Media

the AI Content Generator that can be used to create content for emails, social posts, or SMS.
an example automation workflow. These help to ensure a business's marketing is always on.
some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.
the Social Posting tool, used to plan and post social media messaging across platforms.
the SMS Marketing feature.
some of Constant Contact's available integrations.
the dashboard where users can watch sends, opens, and clicks. The in-depth reporting used to watch the performance of campaigns over time and see who is engaging and who isn't.

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Key Features

Learn about the best (and worst!) features Constant Contact has to offer, as determined by TrustRadius' reviewers.
Based on 881 ratings of Constant Contact's features
View all features

Top Performing Features

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.5

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

Areas for Improvement

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.7

Reviews

What users are saying about Constant Contact.
View all reviews

Constant Contact Makes My Job Easier

Incentivized
Geoff WilloughbyView profile
Policy and Programs Manager in Professional Services at Florida Association of School Administrators (1-10 employees employees)

Use Cases and Deployment Scope

We use Constant Contact for daily newsletter emails, event notifications, and specific calls to action. The product is outstanding in getting our message delivered. Constant Contact’s reporting is helpful to keep our strategy moving forward. Our analytics have never been stronger since switching to Constant Contact over 3 years ago.

Pros

  • Reporting
  • Templates
  • ease of scheduling

Cons

  • The new way to schedule an email is a little confusing
  • Navigation can be tricky
  • cost is a little high

Return on Investment

  • We have had a higher attendance rate at our conferences
  • More response to emails
  • more attendees in our webinars

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Novi AMS, Feathr

Constant Contact is the Best Email Platform

Incentivized
Geoff Willoughby
Communications Manager at Florida Association of School Administrators (1-10 employees employees)

Use Cases and Deployment Scope

I use Constant Contact to reach all 5000 members in my association. We send out daily and weekly newsletters, calls for action, event announcements, and holiday wishes, as well as many more emails, when needed. I think the data we get from Constant Contact is very accurate and helps us make better choices when sending emails.

Pros

  • easy to send emails
  • great reporting and data
  • the templates are user friendly
  • the distribution lists are easy to add to emails

Cons

  • I do not like the new screen that pops up when scheduling an email
  • Sometimes it is not easy to edit text blocks in emails
  • pictures are not always agreeing with the email blocks

Return on Investment

  • We have had an increase in opens and clicks
  • We have had increased attendance at our events
  • We have been at budget in our email line

Usability

Alternatives Considered

Feathr, Intuit Mailchimp and Novi AMS

Other Software Used

Novi AMS, Feathr, Adobe Acrobat

Easy to use, good value, good support

Incentivized
Emma LotterView profile
Marketing Communications Manager in Marketing at Cooper Oates (51-200 employees employees)

Use Cases and Deployment Scope

We use Constant Contact to keep in touch with our customer base (also internal newsletters) to provide updates about our company and work as well as gain their trust by providing consistent bits of information they find useful. We also use it to send surveys, both internal and external. We also use the event feature to promote company events and gather RSVPs.

Pros

  • Great customer support
  • Easy to use
  • Good reporting and clear to understand

Cons

  • I wish there was more design customization with layout/font/graphics stuff
  • Some event features could be improved with more customization for certain types of events
  • I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration

Return on Investment

  • We have had an increased awareness and interest in a new service we offer and pushed out through email campaigns. We heard positive feedback from customers about this.
  • We've improved our internal communication by sending newsletters to our team which has let different departments know of wins/losses and overall company news they otherwise may not know

Other Software Used

Adobe Acrobat, Canva, SalesManager

Constant Contact is the Most Used Tool for my Marketing Needs

Incentivized
Kelly Shields
Social Media Director in Marketing at Benchmark Title Agency LLC (11-50 employees employees)

Use Cases and Deployment Scope

We have 4,000 clients across New York. Constant Contact helps us email all of them easily. We send out educational emails, set up events and use send invitations out through Constant Contact as well.

Pros

  • Email Marketing
  • SMS Marketing
  • Email Marketing Analytics
  • Social Analytics

Cons

  • Email Editing
  • Stock Photo Library
  • Video Sending in Emails

Return on Investment

  • Social Media Growth
  • Quick Removal of Retirees
  • Organization of Location of Clients Emails

Alternatives Considered

Microsoft 365

Other Software Used

Canva, Microsoft 365, Adobe Acrobat

Constant Contact Review

Verified User
Director (51-200 employees employees)

Use Cases and Deployment Scope

We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting the audience attention on important matters. The messages reach 550+ people.

Pros

  • Gets the attention on important information.
  • It is convenient to set up messages for specific times.
  • It is easy to target specific audiences so that information is delivered to the people who need to see it, rather than a blanket message that goes out to everyone.

Cons

  • It is difficult to get a response when there is a problem.
  • It would be nice to be able to reuse items across messages.
  • Autogenerated email responses.

Return on Investment

  • Increased awareness of specific events.
  • Increased attendance at events.
  • Assists with overall connections.

Other Software Used

Blackbaud Raiser's Edge NXT

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