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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Awards

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Pricing

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Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Premium

Starting at $80.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.1
Avg 8.2
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact helps users:

- Grow their audiences
Build a list faster with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social—from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.Screenshot of Watch your sends, opens, clicks and more. In-depth reporting allows you to watch the performance of your campaigns over time and see who is engaging and who isn't.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Intuit Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email Previews highest, with a score of 9.3.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(854)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Reviews

(1-25 of 133)

Easy to use, good value, good support

Rating: 9 out of 10
June 10, 2024
EL
Vetted Review
Verified User
Constant Contact
1 year of experience
We use Constant Contact to keep in touch with our customer base (also internal newsletters) to provide updates about our company and work as well as gain their trust by providing consistent bits of information they find useful. We also use it to send surveys, both internal and external. We also use the event feature to promote company events and gather RSVPs.
  • Great customer support
  • Easy to use
  • Good reporting and clear to understand
Cons
  • I wish there was more design customization with layout/font/graphics stuff
  • Some event features could be improved with more customization for certain types of events
  • I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration
Overall I think it's very easy and a good value for what we've needed. I'd recommend it to anyone wanting to keep in touch with their audience and have a more efficient way of communication. It helps if you already have a contact list, of course, where you can see data for who is most engaged. It's benefitted our internal communication a lot as well.

Constant Contact is the Most Used Tool for my Marketing Needs

Rating: 10 out of 10
May 01, 2024
KS
Vetted Review
Verified User
Constant Contact
1 year of experience
We have 4,000 clients across New York. Constant Contact helps us email all of them easily. We send out educational emails, set up events and use send invitations out through Constant Contact as well.
  • Email Marketing
  • SMS Marketing
  • Email Marketing Analytics
  • Social Analytics
Cons
  • Email Editing
  • Stock Photo Library
  • Video Sending in Emails
Setting up an event with Constant Contact is so simple. Literally everything is perfect and easy to use and understand! You can print name tags straight from the website, you can download registrant lists and attendee lists. You can see who's unregistered and who registered when. It makes the entirety of event planning/hosting so simple!

Constant Contact Review

Rating: 9 out of 10
April 10, 2024
Vetted Review
Verified User
Constant Contact
5 years of experience
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting the audience attention on important matters. The messages reach 550+ people.
  • Gets the attention on important information.
  • It is convenient to set up messages for specific times.
  • It is easy to target specific audiences so that information is delivered to the people who need to see it, rather than a blanket message that goes out to everyone.
Cons
  • It is difficult to get a response when there is a problem.
  • It would be nice to be able to reuse items across messages.
  • Autogenerated email responses.
We find that Constant Contact is well suited to promote information about events, resulting in increased attention about the event as well participation.

Good Program - Would recommend to other

Rating: 9 out of 10
March 30, 2024
HR
Vetted Review
Verified User
Constant Contact
2 years of experience
Our organization uses Constant Contact for a few different emails to our data base. We use it to send out bi-monthly newsletter to a specific group, we use it to send out emails on all of our daily store sales to a specific group, and we use it to send out general emails once a year to every single email.
  • Easy to set up an email to send
  • Easy to import contacts
  • Able to add contacts to specific lists
Cons
  • Would like to see something where a an organization can create a basic template to use
  • Would like a better way to manage re-subscribing those that had previously unsubscribed
The program is simple and easy to use once you learn it. It makes it very easy to be able to create you email and either publish the email to be sent right away, or schedule it to be sent at a later time. The program is also good for creating separate list for the different types of emails you are sending out.

Constant Contact ease of use is unparalelled

Rating: 9 out of 10
March 29, 2024
Vetted Review
Verified User
Constant Contact
10 years of experience
We use Constant Contact to send mass emails to our donors.
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
  • Segmentation of lists
  • Mass Email
  • Graphic design
Cons
  • ability to resubscribe someone easily
  • multiple photos/graphics
  • data clean up
We have an event with over 600 attendees.
We use this tool to alert all of our donors about the event, but then we can also segment the list to just those in attendance.
This would not be possible from our database.

It's ok

Rating: 4 out of 10
March 27, 2024
RL
Vetted Review
Verified User
Constant Contact
7 years of experience
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant Contact is for the mass email/ newsletter feature with the ability to build newsletters and event pages that we can send out, as well as the ability to organize lists of contacts/ people to mail out to.
  • Easy to use build feature
  • Ability to make lists
Cons
  • The system is often down and prevents me from sending out newsletters on time
  • Cannot drag and drop for photos
  • The photo edit feature can be slow
Constant Contact is useful for sending out newsletters and digital mailers to promote events

Advanced Marketing Solution

Rating: 8 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
4 years of experience
I use Constant Contact for advertising, marketing campaigns, newsletters and to send transactional emails to our clients. I found it easy to use, because of the drag and drop editor that it offers to create landing pages, emails, etc. without worrying about the compliance with digital marketing regulations. Features like Automation for triggered campaigns make it more powerful tool for digital marketing campaigns.
  • Automation trigger for campaigns
  • Precision targeting and reporting
  • Compliance
  • Easy implementation and integration with Wordpress, WooCommerce etc.
Cons
  • Brand customization
  • Documentation could be better
1. Constant Contact is well suited for small and mid-business. For large-businesses, it might be relatively expensive while having a large number of contacts.
2. Offers easy to use templates; Simply redesign a template, using company logo, brand colors using drag-and-drop builder.
3. Real time campaign tracking is another useful feature to track email success/bounce rate as well as mail open, link click etc.

Constant Contact gets the job done, and continues to improve.

Rating: 7 out of 10
March 27, 2024
LE
Vetted Review
Verified User
Constant Contact
8 years of experience
We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.
  • Email builder UX.
  • Repurposing for multi-channel social media posts.
  • Good starting templates for design.
  • Brand kits.
Cons
  • Limited building blocks in email builder.
  • Limited capabilities for tagging on various social media integrations.
  • Limited native integrations with CRM.
Constant Contact is well-suited for basic needs aligned with marketing and correspondence to large groups and lists. The contact and list features are easy to use, and the segmentation and reporting data on email engagement are helpful. However, the design capabilities are limited in some cases, so if the objective is to be more creative and beautiful, and that is the priority, this may not be the tool for you.

Constant Contact gets results.

Rating: 9 out of 10
March 27, 2024
DM
Vetted Review
Verified User
Constant Contact
7 years of experience
We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events. On our nonprofit side, we email our members with organization updates, membership renewal requests, year-end and seasonal donation appeals, in-store promotions, events in the community, and opportunities for increased participation.
  • Constant Contact allows me to send to particular groups of customers and donors.
  • It's easy to test messages, send to multiple staff members for edits and feedback.
  • The AI tool is great when you have writer's block.
  • I can see how often constituents open and click on our emails.
Cons
  • I wish there was more we could do to customize the email templates.
Constant Contact is well suited to our organization. It does what we need, is pretty user-friendly, and makes it easy for a new user to hit the ground running. The analytics are easy to understand, and we can look at when people open our emails- days, times, etc.- and what days and times are best to send them.

T. Miron Review of Constant Contact

Rating: 8 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
7 years of experience
We use Constant Contact for biweekly benefits and wellness communications as well as any other pertinent real-time communication updates on benefits, wellness programs, open enrollment, etc.
  • ability to create your own templates and move things around
  • color schemes
  • easy to navigate
Cons
  • Wish I had full ability to choose colors of background and it would be easier to navigate that change
  • more variety of templates for various types of communications
I like that you can create groups of people to easily send communications to large group. I also like the schedule for later feature, which we use 100% of the time. I also appreciate the ability to copy previous campaigns to make it easier for the templates to match each and every time.

The Perfect Tool to Communicate with Our 180k Customers

Rating: 10 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
7 years of experience
Our bank uses Constant Contact to communicate with over 180k customers. We needed a software that integrated into our CRM so that we could design custom email journeys for each individual customer and Constant Contact allows us to do just that. The most powerful way we're able to utilize the software is through our monthly email newsletters. We have a newsletter for Business customers and Consumer customers. We love everything about Constant Contact and highly recommend it.
  • Constant Contact allows you to quickly build emails that look good.
  • Constant Contact is great for customer journeys.
  • Constant Contact has excellent integration capabilities.
Cons
  • Limited customization in designing an email.
  • Limited drip campaign options without a third party integration.
  • Lack of ability to edit customer data on a mass scale.
Constant Contact would be great for a business of any scale. It is well-suited to handle newsletters, drip campaigns, and one-off campaigns. Where it might be less appropriate is for ongoing "live" responses for various e-commerce businesses. There are other platforms that are better suited for the e-commerce world than Constant Contact.

Good tool for email marketing

Rating: 8 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
10 years of experience
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates within Constant Contact and use Constant Contact to send the emails to our contact lists. Constant Contact is also where we manage our email lists and segments.
  • Easy to use templates
  • Email deliverability
  • Uploading contacts
Cons
  • User management
  • Custom HTML blocks
  • Organization of campaigns
I love Constant Contact for making my emails look fantastic! The templates are great and it's super easy to customize everything. Sending out newsletters or promotions is a breeze. Where it gets a bit frustrating is managing my contacts. If you have a lot of lists or need to sort people in really specific ways, it can feel clunky. Overall, it's a lifesaver if you want to up your email game, but not the best if you're a contact organization fanatic.

Constantly in contact with our audience

Rating: 10 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
4 years of experience
We use it for marketing through the sending of newsletters that highlight our portfolio of credit and noncredit courses. This includes for one offs such as webinars, or to also announce new degree or certificates. Specifically Constant Contact is used to share our college offerings and to assist with awareness as well as with enrollment.
  • Sort those who click to unfollow, unsubscribe
  • Add new contacts and keep them organized into categories
  • Seamlessly copy templates
Cons
  • Assist with the new filtering and blocking done by Google
It can both assist with developed ongoing campaigns (e.g monthly newsletters) as well as impromptu ones (e.g. announcing a new webinar for a just opened session). For the ongoing ones, it is important to have a consisten look and so template replication really lessens the workload of having to start from scratch with our desired look.

One of the most used tools we use.

Rating: 7 out of 10
March 27, 2024
Vetted Review
Verified User
Constant Contact
4 years of experience
We use Constant Contact to publish and send ongoing newsletters to our followers, alerting them of upcoming events and essential news they should know about. We also utilize Constant Contact to host a directory of our contacts on our mailing lists. Constant Contact is our primary channel for connecting with followers outside social media.
  • Directory of contacts based on interest and preferences.
  • Integrated with Canva for easier use.
  • Added option of resending emails that are unread/unopened.
Cons
  • Look and feel of content.
  • Appearance of content from recipient standpoint - Blocked content.
  • More of a variety of templates.
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

Happy User of Constant Contact.

Rating: 9 out of 10
March 27, 2024
KK
Vetted Review
Verified User
Constant Contact
3 years of experience
We use Constant Contact for landing pages and email marketing. This platform allows us to reach our customers clearly and concisely. We can also gather data and stats that help drive sales and build relationships.
  • They offer a variety of templates to help you get started.
  • They have video integration.
  • They provide stats that help further the outcome.
Cons
  • Some of their features are outdated.
  • Video integration has to be a YouTube link, would be nice to have other options.
  • Not a lot of font options.
Constant Contact is perfect for getting information in front of our customers. It allows us to provide quick and easy information in a timely manner.

Constant Contact - great name for a great product!

Rating: 8 out of 10
March 25, 2024
LP
Vetted Review
Verified User
Constant Contact
2 years of experience
We sell services. We often go to trade shows and get leads from our booth's presence. Our leads are entered for outbound marketing. Then, we write informative and "teaching" newsletters to tell the public about our services. We include videos, blog posts and sometimes humor to help engage our customers and hopefully get them 'clicking' to find out more. We hope that the leads we get from tradeshows will purchase our services, so we are attentive to their response, unsubscribes, click rate etc.
  • Campaign creation
  • Templates
  • User data
  • WP integration
Cons
  • More AB testing functionality
We are transitioning our current CRM to salesforce within the year. I'm not sure if we will still need any email platform or we will use the native system from salesforce as part of our CRM. However, we do like the interface and usability of constant contact. We played with other outbound marketing programs, but as a team we felt that constant contact met our needs.

Constant Contact is Amazing!

Rating: 10 out of 10
March 07, 2024
I've been using Constant Contact for my email marketing needs, and I'm thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns. What sets Constant Contact apart is its robust set of features, including customizable templates, seamless contact management, and detailed analytics. The platform's automation tools have significantly streamlined my marketing processes, saving both time and effort. The customer support is outstanding—responsive and knowledgeable. Overall, Constant Contact has proven to be a reliable and powerful tool for anyone looking to enhance their email marketing strategy. I highly recommend it!
  • Email Campaigns
  • Social Media Campaigns
  • Management of Contacts
Cons
  • Free help with content creation
It is very user-friendly, so I can create quickly and continue working on the other aspects of my job.

Best Choice of the YEAR

Rating: 10 out of 10
November 29, 2023
GG
Vetted Review
Verified User
Constant Contact
1 year of experience
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
  • Templates
  • Contacts list creation
  • design elements
Cons
  • more creative design options
  • adding users to a team
  • survey questions
So far we have been using Constant Contact for a few years now. We have people reach out all the time asking for association recommendations for AMS and Email systems. We are always recommending Constant Contact due to how simple it is and for the great experience each user has.

Consistent Outreach with Constant Contact

Rating: 8 out of 10
November 21, 2023
Vetted Review
Verified User
Constant Contact
2 years of experience
Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs. We also use Constant Contact to manage our contacts across the organization. This means that if we are sending messages or marketing to certain contacts, we can easily do that without having to re-compile all of the contacts we have gathered over the last few years. Finally, its features give us the ability to plan out our campaigns in advance and organize our marketing strategy.
  • Segmentation
  • Contact management
Cons
  • Functionality of email builder
  • Social media
Constant Contact is great for small organizations or businesses that are trying to get their brand off the ground. Their email builder is pretty intuitive and user-friendly and easy to start using right away. Anyone who has the idea for the brand already would be able to start using it. There is a start up cost, however so small businesses we have to keep that in mind. Also, their social media tools could be built out more to be able to compete with some of the other social media management tools. Their email builder does not allow for particularly complex designs, so if a business already has invested into creating a lot of Unique, branded material, they may want look somewhere else.

Great but could improve

Rating: 4 out of 10
September 29, 2023
SJ
Vetted Review
Verified User
Constant Contact helps us send emails to our large contact list and organize those contacts. This helps with segmenting emails
  • segmenting
  • organizing
  • creating
Cons
  • analytics
  • load times
  • getting logged out
  • drag and drop upload
Constant Contact is great for sending informative emails with lots of different forms of media within the email. It is less suited for creating Instagram content. However, it is great for planning content ahead of time. I personally believe the analytics could be better and more thorough, which would make it a great platform for gathering insights as well. I also don't like the fact that it has slow loading speeds and short log out times for sitting idle. I've been logged out before after creating an entire email and lost all my work.

Intuitive Email Marketing

Rating: 9 out of 10
September 14, 2023
RB
Vetted Review
Verified User
Constant Contact
3 years of experience
We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.
  • Heat Mapping
  • Reporting
  • Email Marketing Builder
  • Connectivity with Canva
Cons
  • Max file size import requirements
  • Exporting click data
In my opinion, the interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links - highly effective. Customer support to reset my CNAME records was helpful. I think it is best used in Sharpspring, if you have to import contacts from your own database, then you're missing a lot of the potential of Constant Contact.

Constant Contact is Greaaaaaaaaaaaaat!

Rating: 10 out of 10
August 02, 2023
SS
Vetted Review
Verified User
Constant Contact
5 years of experience
I send out product & project spotlights every couple of days. Constant Contact is a quick & easy platform for producing emails & posts.
  • Love the pre-made design templates.
  • Easy to use
  • Recording the open / click rate
  • heat mapping is helpful
Cons
  • add more free pre-made designs for all holidays
It's great for communicating products or projects with our contacts.

Love the Segmentation Tool!

Rating: 7 out of 10
June 08, 2023
Vetted Review
Verified User
Constant Contact
3 years of experience
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Cons
  • Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
  • Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
  • Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.

We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

It's an email marketing platform

Rating: 7 out of 10
April 20, 2023
Vetted Review
Verified User
Constant Contact
3 years of experience
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
  • Contact Lists
  • Email Marketing
  • Email Analytics
Cons
  • Customization abilities
  • Integrations with CRMs
  • Advanced searching capabilities
Constant Contact is well suited for importing contact lists, creating and sending out personalized email messaging, and tracking the results. It can also be used for simple things like automated birthday emails or anniversary emails. The platform email creating is good for block email creation. If you want the email design to look more fluid with multiple layers, this may not be the solution for you.

Best marketing tool

Rating: 10 out of 10
April 20, 2023
DB
Vetted Review
Verified User
Constant Contact
3 years of experience
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so much more one can do such as event registration and websites. I use Constant Contact daily for eNewsletters to registrations.
  • Templates are really great.
  • Easily customizable
  • Easy to create marketing emails.
Cons
  • Make registrations more user-friendly from an Admins perspective.
  • Customer service is typically not fast or friendly.
  • More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.
Constant Contact is well suited for newsletters. Constant Contact solved the issue of distributing our weekly eNewsletter. It is appealing and engaging to the clientele; some of whom are older and have more difficulty with technology. Sending our email out through Constant Contact has made it much easier for information to be communicated to them.
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